S5: Ep1 B2B Go-To-Market in 2026: Is AEO the New SEO or Just Another Hype Cycle

What actually works in B2B go-to-market as we head into 2026? In this episode of CMOs Offscript, Amanda, Laura, and Nisha break down insights from the latest B2B Go-To-Market Report and debate what’s real, what’s overhyped, and what marketers should actually be investing in this year. We dig into: Whether AEO (AI Engine Optimization) is replacing traditional SEO How AI is really impacting pipeline, quality, and conversion (not just volume) Why PR may be more critical to AI discovery than the data suggests The role of human judgment in an AI-driven marketing world How teams should think about scaling, testing, and efficiency in 2026 If you’re responsible for growth, demand, or revenue in B2B, this is a candid, practical conversation about what to double down on and what to rethink.