CMO Therapy Podcast Por lucy.heavens arte de portada

CMO Therapy

CMO Therapy

De: lucy.heavens
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Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride. Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on! If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us! Music by Filo Starquezlucy.heavens Economía Marketing Marketing y Ventas
Episodios
  • Growing pains and marketing gains
    Jul 29 2025

    What does growth actually look like across different company stages? And why do so many CMOs and CEOs get it wrong?
    In this episode of CMO Therapy, I sit down with the absolutely awesome Irina Chuchkina to unpack how marketing strategy should evolve as a business scales, from scrappy startup to polished scaleup and beyond.
    We dig into misaligned expectations, chaotic Slack messages, undercooked processes and the all-too-common urge to chase “unicorn status” without building the proper foundations.
    Irina drops absolute gold advice like: “Growth is such an often abused word… building strong foundations matters a lot more than just speed.”
    We talk about the power of focus, the danger of spreading too thin too fast and why your org design, KPIs and even your spark need to shift at each stage.
    This one’s a must-listen for marketing leaders navigating the madness of growth and trying to do it the smart (not scary) way.

    Music clip by Filo Starquez, Divergence

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    41 m
  • Partner marketing beyond the press release
    Jul 15 2025

    Partner marketing: powerful strategy or PR vanity project?
    In this episode of CMO Therapy, I'm joined by the fabulous fintech marketing leader Yuliya Muir to dive into the real work that should happen before anyone hits "publish" on that shiny press release.


    We get into the nitty-gritty of what makes a great partnership, from aligning on ICPs and co-owning go-to-market plans, to navigating lopsided dynamics and building genuine, long-term relationships. It’s not all about airtime, it’s about impact!


    We also chat about how to divide and conquer campaign responsibilities, what to do when one partner has way more resources than the other, and how to make sure both sides actually win.


    As Yuliya puts it: “Partnerships just work when done right. But you have to nail the ‘why’ before you go anywhere near the ‘what.’”


    If you’ve ever been handed a partner announcement and asked to “just do some marketing,” this episode’s for you.


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    42 m
  • The glass ceiling conundrum: break it or bounce off
    Jul 1 2025

    Ready for a dose of real talk about squiggly careers and breaking through glass ceilings in marketing?
    In this episode of CMO Therapy, I sit down with the fabulous Betsy Samuel to unpack the twists, turns and triumphs of a marketing leader’s journey.
    Betsy shares candid stories from her “one-person-band” early days in FinTech, the bold leaps that shaped her career and why embracing uncertainty can be your biggest advantage.


    Together, we tackle the challenges of burnout, building credibility and finding your tribe - both inside and outside your company.


    Betsy’s practical advice? Raise your hand for new projects, lean into your network, and remember: “You never know where that next opportunity is gonna come from to learn something new.”


    If you’re looking for inspiration, actionable tips, or just want to hear from someone who’s been there, this episode is packed with wisdom, humor, and heart. Perfect for any marketer ready to level up.

    Music clip by Filo Starquez, Divergence

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    40 m
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