Growing pains and marketing gains

What does growth actually look like across different company stages? And why do so many CMOs and CEOs get it wrong?
In this episode of CMO Therapy, I sit down with the absolutely awesome Irina Chuchkina to unpack how marketing strategy should evolve as a business scales, from scrappy startup to polished scaleup and beyond.
We dig into misaligned expectations, chaotic Slack messages, undercooked processes and the all-too-common urge to chase “unicorn status” without building the proper foundations.
Irina drops absolute gold advice like: “Growth is such an often abused word… building strong foundations matters a lot more than just speed.”
We talk about the power of focus, the danger of spreading too thin too fast and why your org design, KPIs and even your spark need to shift at each stage.
This one’s a must-listen for marketing leaders navigating the madness of growth and trying to do it the smart (not scary) way.

Music clip by Filo Starquez, Divergence