Episodios

  • Leadership, Legacy & Taking Risks with Martin Kelly
    Apr 28 2025

    In this episode of CMO Chapters, Lucy Bolan chats with the insightful and straight-talking Martin Kelly, Director of Field Marketing - APAC, at Brandwatch (appearing in a personal capacity). With over 20 years of marketing experience across multiple industries and regions, Martin shares his views on leadership, career growth, taking risks, and building a meaningful legacy.

    From navigating the Australian market as a newcomer to mentoring future leaders, Martin opens up about the lessons he's learned (and unlearned) along the way—plus why networking might just be the most underrated superpower in your career.

    What You’ll Learn in This Episode:

    • How to approach networking with intention—and why it’s essential to your career success.
    • Why building a team around you is key to stepping up as a leader.
    • How to strike the right balance between art and science in marketing.
    • Tips for managing and motivating teams through transparency and collaboration.
    • How to cultivate your personal brand (even if public speaking isn’t your thing).
    • The importance of feedback and how to use it to grow.
    • Why playing it too safe can kill innovation—and how to take calculated risks.

    Resources & Mentions:

    • StoryBrand by Donald Miller – Understanding how to make your message resonate.
    • The First 90 Days by Michael D. Watkins – A must-read for anyone stepping into a new role.
    • The Leaky Funnel by Hugh Macfarlane – On aligning sales and marketing.
    • Marketing Warfare by Al Ries & Jack Trout – Timeless lessons in brand positioning.
    • Atomic Habits by James Clear – A modern guide to behaviour change and personal growth.
    • Rory Sutherland – Behavioural economics meets marketing strategy.

    Connect with Martin Kelly:

    LinkedIn: Martin Kelly

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website: https://www.newchaptertalent.com.au/contact-us

    LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

    Email: lucy@newchaptertalent.com.au

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    40 m
  • The Evolving Role of the CMO: Navigating Change with Shannon Barnes
    Apr 14 2025

    In this episode of CMO Chapters, Lucy Bolan sits down with Shannon Barnes, an experienced marketing leader who is Head of Marketing & Communications at Aware Super, to discuss the ever-changing role of the Chief Marketing Officer. Shannon shares insights on the biggest challenges CMOs face today, the importance of adaptability, and how marketing leaders can drive impact in an increasingly complex business environment.

    Key Topics Covered:

    • Shannon’s Career Journey: From her early days in marketing to becoming a CMO.
    • The Modern CMO Role: How it has evolved and the key skills needed to succeed.
    • Balancing Brand and Performance Marketing: Finding the right mix for long-term success.
    • Leadership and Team Building: Strategies for leading high-performing marketing teams.
    • Data-Driven Decision Making: How to leverage insights to influence business growth.
    • The Future of Marketing: Predictions for the next decade.

    Notable Quotes:

    • “Marketing isn’t just about creativity; it’s about commercial impact and data-driven storytelling.”
    • “The best CMOs are those who can blend strategic thinking with agility in execution.”

    Resources Mentioned:

    • The Long and the Short of It by Les Binet & Peter Field – A must-read on balancing brand and performance marketing.
    • Playing to Win by A.G. Lafley & Roger Martin – Essential for understanding strategic decision-making.
    • CMO Survey Report – Insights into the latest trends in marketing leadership.
    • Forrester’s Marketing Predictions – A look at what’s shaping the future of marketing.

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website: https://www.newchaptertalent.com.au/contact-us

    LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

    Email: lucy@newchaptertalent.com.au

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    37 m
  • The Power of Brand, Career Pivots & Fractional Leadership with Gabrielle Sheehan
    Mar 31 2025

    In this episode of CMO Chapters, Lucy Bolan sits down with brand strategist and fractional CMO Gabrielle Sheehan. With a career spanning media, global brands, and entrepreneurship, Gabrielle shares insights on brand positioning, leadership, and the shift towards fractional CMO roles. Whether you're an aspiring CMO, a brand leader, or exploring the world of consulting, this episode is packed with wisdom on making bold career moves and crafting brands that truly resonate.

    What You’ll Learn in This Episode:

    • How Gabrielle’s early career experiences shaped her passion for brand strategy.
    • The importance of gaining global marketing experience early in your career.
    • Why networking is a critical skill for marketers—and how to do it effectively.
    • The evolving role of brand in today’s marketing landscape.
    • What it means to be a fractional CMO and how to transition into this career path.
    • Essential advice for senior marketers considering consulting or fractional leadership.
    • The balance between performance marketing and brand-building—and why brands need both.

    Resources & Mentions:

    • Eat the Big Fish by Adam Morgan – A must-read on challenger brands.
    • Understanding Brands by Don Cowley – Essential reading for brand strategists.
    • Keeping It Real Podcast – Marketing insights from top industry leaders.
    • Jack Trout’s Big Brands – Classic marketing fundamentals that still apply today.📚

    Connect with Our Guest:

    🔗 Follow Gabrielle Sheehan on LinkedIn: Gabrielle Sheehan

    📍 Learn more about her fractional CMO and brand strategy work: [Website Link]

    Join the Conversation:

    • Got thoughts on this episode? Drop us a message ~ lucy@newchaptertalent.com.au
    • Don’t forget to subscribe and leave a review if you enjoyed this episode!

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website: https://www.newchaptertalent.com.au/contact-us

    LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

    Email: lucy@newchaptertalent.com.au

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    41 m
  • Career Growth, Leadership & Standing Out in Marketing with Jac Phillips
    Mar 18 2025

    Welcome to Series 2 of CMO Chapters Podcast! In this episode, host Lucy Bolan sits down with the dynamic and accomplished Jac Phillips to uncover the secrets of career progression, leadership, and personal branding in marketing. With a wealth of experience spanning media, marketing, and executive coaching, Jac shares candid insights from her 35-year journey, offering invaluable advice to aspiring CMOs and senior marketers alike.

    What You’ll Learn in This Episode:

    • Jac’s career journey from radio in New Zealand to leading marketing teams in Australia and Singapore.
    • How curiosity, resilience, and networking played a role in her career success.
    • The power of building strong relationships and why your network is your net worth.
    • The importance of taking risks and saying yes before you feel 100% ready.
    • How to position yourself for leadership and build a strong personal brand.
    • Key traits that make a great marketing leader and how to navigate challenges.
    • Why AI is reshaping marketing and how to stay ahead of the curve.

    Resources & Mentions:

    • Mini MBA by Mark Ritson – A must for marketers looking to upskill.
    • Keeping It Real Podcast by Gabrielle Dolan & Raoul – A great listen for marketing insights.
    • AI for CEOs by Tony Gruber – Understanding AI’s impact on leadership and marketing.
    • Diary of a CEO Podcast by Steven Bartlett – Deep dives into leadership and business strategies.

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website: https://www.newchaptertalent.com.au/contact-us

    LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

    Email: lucy@newchaptertalent.com.au

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    44 m
  • Transformation, Leadership, and Legacy: Teresa Sperti on Building Better Marketers
    Dec 2 2024

    In this inspiring episode of CMO Chapters, Lucy Bolan sits down with Teresa Sperti, founder of Arktic Fox and former CMO of World Vision, to explore her career journey, leadership insights, and her passion for transforming the marketing industry. With over 20 years of experience spanning digital, data, and e-commerce, Teresa shares how she moved from corporate leadership to founding her consultancy to help brands and teams thrive in a rapidly evolving landscape.

    Teresa reflects on the importance of leadership in transformation, the changing role of marketing in business, and the challenges—and opportunities—that come with embracing change. From privacy reforms to the rise of Amazon in Australia, this episode is packed with strategic insights and actionable advice for marketers, leaders, and aspiring CMOs.

    Key Takeaways:

    • Founding Arktic Fox: How personal challenges and the desire to drive meaningful change led Teresa to establish her consultancy.
    • The Importance of Leadership in Transformation: Creating clarity, building cohesive teams, and over-communicating to align on strategy and goals.
    • Emerging Trends: The significant changes in Australia’s Privacy Act and the growing impact of Amazon on retail and consumer behavior.
    • Evolving CMO Roles: The shift towards broader accountability, with roles like Chief Growth Officer and Chief Customer Officer reflecting new priorities.
    • Empowering the Next Generation: Teresa’s advice for marketers to go beyond channel execution, embrace commerciality, and continually build their skill sets.

    Memorable Quotes:

    • "In a transformation environment, you need to communicate 10 times as much as you normally would."
    • "If you treat your team like mushrooms, they’re going to act like mushrooms. Empower them with the information they need to make strategic decisions."
    • "Marketers must evolve beyond channel execution to develop commercial acumen and strategic thinking—it’s essential for leadership."

    Recommended Resources:

    • Teresa’s annual Arktic Fox report, which examines trends and skills gaps in marketing.
    • The Leaky Funnel by Hugh Macfarlane – A guide to marketing and sales alignment.
    • The Arktic Fox newsletter for insights into marketing transformation and leadership.

    This episode is a must-listen for marketing leaders and professionals navigating change, transformation, and the evolving role of marketing in business. Tune in for Teresa’s actionable insights and her roadmap to building a legacy in the industry.

    Connect with Teresa Sperti:

    LinkedIn: Teresa Sperti

    Arktic Fox: Arktic Fox Website

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website: https://www.newchaptertalent.com.au/contact-us

    LinkedIn:

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    38 m
  • Leadership, Resilience, and Building a Future in SaaS: Insights from Daniel McDermott
    Nov 25 2024

    In this episode of CMO Chapters, host Lucy Bolan talks with Daniel McDermott, a seasoned B2B marketer with over 25 years of experience across tech and SaaS companies, including roles at Ericsson, CA Technologies, and Mimecast. From his early days in sales to leading marketing teams in SaaS, Daniel shares his journey of navigating rapid industry evolution, building resilience, and adapting to changing tech landscapes.

    Daniel discusses his approach to leadership, how he balances technical know-how with strategic thinking, and his advice for marketers looking to transition into SaaS. Whether you're interested in career growth, adapting to tech shifts, or building a resilient marketing team, this episode offers essential insights.

    Key Takeaways:

    • The Role of Resilience in Marketing Careers: Daniel shares how his career evolved through economic challenges and industry shifts, highlighting the importance of creativity and adaptability.
    • Foundational Skills for SaaS Marketing: Daniel recommends resources like Crossing the Chasm and The Leaky Funnel to build a solid understanding of SaaS fundamentals.
    • Navigating Leadership Challenges: Effective leaders take time to understand diverse personalities, promote collaboration, and create an environment where challenging ideas are encouraged.
    • Embracing Emerging Tech with Caution: Daniel discusses the role of AI, intent data, and personalisation in SaaS, encouraging marketers to experiment but with a strategic approach that stays focused on long-term value.

    Memorable Quotes:

    • "In marketing and in careers, resilience and creativity go hand in hand. You have to be willing to adapt and look for opportunities, even when things don’t go as planned."
    • "Building strong relationships with sales is crucial in SaaS—be the voice of marketing for your sales teams."
    • "Numbers are the language of business; embrace metrics and performance data to communicate effectively at the executive level."

    Recommended Resources:

    • Crossing the Chasm by Geoffrey A. Moore – Essential for launching new tech products and understanding market growth.
    • The Leaky Funnel by Hugh Macfarlane – An Australian classic on campaign planning and audience positioning.
    • The Science of Social by Dr. Michael Wu – A unique take on customer engagement from a social marketing perspective.

    This episode provides invaluable insights into thriving in SaaS marketing, developing resilience, and adapting to new tech trends. Tune in to gain from Daniel’s years of experience and leadership advice.

    Connect with Daniel McDermott:

    LinkedIn: Daniel McDermott

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website: https://www.newchaptertalent.com.au/contact-us

    LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

    Email:...

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    40 m
  • Navigating the AI Frontier: Catherine Toms on the Future of Marketing and Staying Human-First
    Nov 18 2024

    In this episode of CMO Chapters, host Lucy Bolan chats with Catherine Toms, a marketing/AI expert and Founder of the Marketing Growth Academy, with over 20 years of experience spanning digital strategy, MarTech, and upskilling marketing teams. Known for her insights on all things AI and marketing, Catherine breaks down what AI truly is, how it's transforming the industry, and why marketers should adopt a balanced approach.

    Catherine discusses how marketers can utilise AI for productivity, personalisation, performance, and profitability while keeping the customer experience at the forefront. With practical advice on ethical AI use, data privacy, and emerging AI skills for marketers, Catherine sheds light on what it takes to thrive in this AI-driven era.

    Key Takeaways:

    • Understanding AI in Marketing: Catherine explains the four main types of AI—machine learning, computer vision, natural language processing, and generative AI—and how each impacts marketing.
    • AI's Role in Productivity: AI can handle repetitive tasks, allowing marketers to focus on high-impact, strategic work.
    • The Path to Personalisation at Scale: Catherine discusses how AI makes hyper-personalisation achievable, automating message delivery to the right audience at the right time.
    • Ethical AI and Data Privacy: Practical tips for safely incorporating AI in marketing, including Catherine’s “swim between the flags” approach to ensure responsible use of customer data.
    • The Future of Marketing Skills: Marketers need to be skilled in AI prompt design, data interpretation, and customer empathy to effectively leverage AI.

    Catherine's Top Resources for Learning AI:

    • Marketing AI Institute – Weekly updates and webinars on the latest AI tools and strategies.
    • Google’s Prompt Guide – A guide for optimising communication with AI tools like ChatGPT.
    • LinkedIn Influencers: Follow AI thought leaders like Allie K. Miller, who shares practical AI insights for business and marketing.

    This episode offers a roadmap for marketers aiming to stay current in an AI-powered landscape, highlighting the skills, tools, and mindset shifts essential for success. Tune in to gain actionable insights from Catherine Toms on navigating AI in marketing!

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website: https://www.newchaptertalent.com.au/contact-us

    LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

    Email: lucy@newchaptertalent.com.au

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    48 m
  • The Evolution of CX: James McIntyre on Customer Experience, Leadership, and Lifelong Learning
    Nov 11 2024

    In this episode of CMO Chapters, Lucy Bolan is joined by James McIntyre, a Marketing and Customer Experience (CX) consultant specialising. James helps brands grow their business by improving their Customer Experience and has worked with leading companies in the loyalty, membership, and rewards space, including Wesfarmers OneDigital, Cashrewards (ANZ Bank), Flybuys, Medibank, and Realestate.com.au.

    He is passionate about understanding humans, technology, and leading great work and teams to solve problems that help businesses acquire, retain, and delight members.

    James shares his journey from strategic roles to becoming a CX expert, discussing how starting his own business shaped his approach to customer engagement. He reflects on leadership, soft skills, and the power of aligning teams around customer goals. Additionally, James offers insights into balancing AI's role in CX while maintaining a human touch. If you’re looking to advance your career in CX or marketing, this episode is packed with actionable insights.

    Key Takeaways:

    • CX and Technology: James highlights the importance of using data and technology to quickly respond to customer signals in real-time, enhancing customer journeys and experiences.
    • Leadership Journey: He shares his path into leadership, emphasising the value of lifelong learning, feedback, and persistence when pursuing leadership roles.
    • Soft Skills Matter: Beyond technical abilities, empathy, communication, and collaboration are crucial for driving CX and engaging teams across various departments.
    • AI and Human Touch: While AI plays a significant role in automating CX processes, James stresses the need for human empathy in deciding when and how to implement AI for optimal results.

    What's James Listening to and Reading:

    Podcast:

    • 15 Minutes with the Boss – A podcast about success, failure, and everything in between. Listen here
    • Black T Shirts – Hosted by Brent Smart (Telstra CMO) and Adam Ferrier (Thinkerbell), celebrating creativity in marketing. Listen here

    Reading:

    • CXnetwork.com newsletter for global insights on customer experience.
    • The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday.
    • Chief Customer Officer 2.0 by Jeanne Bliss.

    Recommended Resources:

    • Diary of a CEO podcast by Steven Bartlett – A podcast James recommends for leadership insights and personal development.
    • CXPA (Customer Experience Professionals Association) – A global organisation that provides certifications and resources for CX professionals.

    Connect with James McIntyre:

    LinkedIn: James McIntyre

    Follow the Podcast via New Chapter Talent:

    Instagram: @NewChapterTalent

    LinkedIn: New Chapter Talent

    This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

    Website:

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    39 m
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