In this episode of CMO Chapters, Lucy Bolan sits down with brand strategist and fractional CMO Gabrielle Sheehan. With a career spanning media, global brands, and entrepreneurship, Gabrielle shares insights on brand positioning, leadership, and the shift towards fractional CMO roles. Whether you're an aspiring CMO, a brand leader, or exploring the world of consulting, this episode is packed with wisdom on making bold career moves and crafting brands that truly resonate.

What You’ll Learn in This Episode:

• How Gabrielle’s early career experiences shaped her passion for brand strategy.
• The importance of gaining global marketing experience early in your career.
• Why networking is a critical skill for marketers—and how to do it effectively.
• The evolving role of brand in today’s marketing landscape.
• What it means to be a fractional CMO and how to transition into this career path.
• Essential advice for senior marketers considering consulting or fractional leadership.
• The balance between performance marketing and brand-building—and why brands need both.

Resources & Mentions:

• Eat the Big Fish by Adam Morgan – A must-read on challenger brands.
• Understanding Brands by Don Cowley – Essential reading for brand strategists.
• Keeping It Real Podcast – Marketing insights from top industry leaders.
• Jack Trout’s Big Brands – Classic marketing fundamentals that still apply today.📚

Connect with Our Guest:

🔗 Follow Gabrielle Sheehan on LinkedIn: Gabrielle Sheehan

📍 Learn more about her fractional CMO and brand strategy work: [Website Link]

Join the Conversation:

• Got thoughts on this episode? Drop us a message ~ lucy@newchaptertalent.com.au
• Don’t forget to subscribe and leave a review if you enjoyed this episode!

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au