Our eighth CES 2025 Highlights show. This time we featured AgeTech Atlanta with its co-Founder Jeff Gray and two exhibitors from the AgeTech Pavilion in the Venetian at CES.

Our discussions began with an overview of AgeTech Atlanta from Jeff followed with a discussion about AgeTech ventures that don’t make it. Jeff had several very useful things to say about that.

“Early stage founders in our space tend to be story led ventures with lots of passion and maybe not enough research into the problem to be able to make a go.”

‘Deep, deep, deep discovery with the customer is needed to really have a feeling that one is that you're solving a monster problem, and two, that you can find somebody who will pay you to solve that monster problem.’

Erika Tyburski shared Sanguina Inc’s background and offerings of AnemoCheck Home, a home test kit with an FDA approved pin prick for anemia monitoring and Ruby which is a digital app in beta covering hydration, menstrual tracking, circulation and anemia from a non-invasive-video-of your nail beds.

Tripp Tillery shared their CES experience with The Deadbook, the history and their decision to not go further.

Recorded on March 20, 2025, this episode is part of our CES Highlights Series. Speakers are listed in their order of appearance.

Jeff Gray, Co-Founder, AgeTech Atlanta

Erika Tyburski, CEO and Co-Founder, Sanguina - AnemoCheck Home; Ruby

Tripp Tillery, Co-Founder and CEO, Deadbook
TikTok with 9000+ followers

Resources:
AgeTech Atlanta Press
Hypepotamus 12-13-25

Sanguina Inc Press:
NIH Announcement of the winners of the RADx® Tech

Deadbook Press:
Hypepotamus 2-11-25

Stacy Eisenberg mentioned during The Deadbook discussion: The Caregivers Key book by Kim and Mike Barnes

Tillery's leaving Deadbook
Tripp Tillery opportunity offer

BoomerTechTalk.com episode page with additional resources related to this show and our speakers.

LinkedIn Show Post that includes a carousel of speaker photos

Co-Hosts: Linda Sherman and Debbie Howard

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Music: Solemnity written and performed by Richard Sherman