This Rethinking Aging Club Podcast episode featured marketing tips for founders.

Shel Symonds emphasized the importance of customer testimonials and humor in marketing, sharing her experiences with her first start up as well as Theora Care's AI-powered situational awareness platform.

Jessica Tillery highlighted the effectiveness of traditional media and direct mail for aging audiences, stressing the need for educational content and strong messaging.

Andreas Mueller advised using paid ads for testing before investing in SEO, recommending platforms like Reddit and programmatic advertising.

The session concluded with a discussion on the value of PR and the importance of clear communication with agencies.

Recorded on July 10, 2025, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.

Shelley Symonds, Chief Marketing Officer, Clairvoyant Networks and Theora Care
Theora Care No Fear Campaign

Debbie Howard’s popular LinkedIn post about the photo opp in Shel’s car got mentioned:

Jessica Tillery, Open to CMO Opportunities
Marketing Advisor and Investor, SupportNow
Interim to next job consulting website Cresuit

Andreas Mueller, Managing Director, Bloofusion

Resources that Andreas spoke about:
Writing SEO for AEO - Answer the Public - Builds long tail questions for you
The Upside of Stress by Kelly McGonigal - 2015

Debbie Howard’s summary of this show.

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman and Debbie Howard

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of September 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

Valerie Larochelle of Eugeria highlighted their consumer facing e-commerce platform for vetted, dignifying products for dementia care as well as a B:B offering for memory care including the Idem smart calendar clock, the CRDL and Geri Gadgets.

Elli Kaplan of Neurotrack emphasized their digital tools for early detection and monitoring of cognitive impairment, used in primary care settings. Ask your GP for a Neurotrack test. It's a self administered, time efficient test.

Linda Buscemi Ph.D of TapRoot Interventions and Solutions known for her proprietary method of tailored interventions leading to reduced behaviors, less psychotropic medications and fewer hospitalizations, introduced the elbi app, an AI-powered guide for dementia caregivers, launching July 22 probably at $9.99/month.

The panel underscored the importance of early detection, lifestyle changes, and support for caregivers to manage dementia effectively.

Recorded on June 19, 2025, this episode is part of our Dementia Series. Speakers are listed in their order of appearance.

Valerie Larochelle, Co-Founder and CEO, Eugeria
Cooper Hewitt Making Home Smithsonian Design Triennial 11-7-24 press release

Elli Kaplan, Co-Founder and CEO, Neurotrack
Home Health Care News for Neurotrack by Audrie Martin 5-21-25

Linda Buscemi, Chief Clinical Officer TapRoot Interventions & Solutions and the elbi app
TapRoot elbi app “White paper” pre-publish
Authored by Juliet Holt Klinger (Linda Sherman met TapRoot thanks to Juliet)
Note that elbi was formerly named Ella.
Dementia Untangled Podcast with Linda Buscemi by Banner Health 11-29-23 Spotify Podcast Link

Debbie Howard's summary of this show.

BoomerTechTalk.com episode page with additional resources related to this show and our speakers.

LinkedIn Show Post

Co-Hosts: Linda Sherman and Debbie Howard

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of August 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

Estelle Yang presented Birdfy, a smart bird feeder that captures bird activity and identifies species, raising over $400,000 to support both society and nature, contributing to causes such as bird conservation, social welfare programs including elderly care centers, educational birding initiatives, and accessibility-focused networks like Birdability that help people with disabilities enjoy birdwatching.

Takafumi Kawano showcased yoctoMat, an IoT yoga mat with pressure sensors, enhancing yoga practice and reducing injuries.

Yutaka Umetsu introduced ossist!, a device that assists in pushing wheelchairs, designed to improve caregiver experience and prevent injuries.

Discussions included potential applications and future developments for these products.

The meeting also highlighted the importance of market research and user insights, especially in foreign markets like Japan.

Recorded on June 5, 2025, this episode is part of our CES Highlights as well as our Japan Series. Speakers are listed in their order of appearance.

Estelle (SiMian) Yang, Brand Manager and Public Relations for Birdfy, a Netvue brand

Takafumi Kawano, CEO and Founder, yocto - yoctoMat

Yutaka Umetsu, Founder, The Way Design, home of ossist!

Article about Birdfy:
Birdfy 4-29-25 NY Times Wirecutter declared Best Smart Bird Feeder by Rachel Cerciola

Articles about yoctoMat:
Captured on the Yocto website their press summary

CNET CES 2025 wellness roundup with yoctoMat mentioned

Article About The Way Design ossist!:
Toyota Mobility Foundation 10-16-24 - English

BoomerTechTalk.com episode page with additional articles about these three products.

LinkedIn Show Post with carousel of photos of our speakers and products.

Co-Hosts: Linda Sherman and Debbie Howard

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of August 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman