In this episode of Business Over Cocktails, Payton Moran breaks down the mindset, strategy, and messaging behind successful business pivots. Whether you're shifting your niche, rebranding, or launching a new offer, Payton shares how to move through fear, trust your intuition, and pivot without overthinking. Learn her 6-part messaging framework to clarify your ideal client, articulate your unique value, and create content that converts. If you’ve been stuck in indecision or scared to change directions in your business, this episode is your permission slip to pivot boldly—with clarity, confidence, and a magnetic message that sells.

Episode Highlights:

• Why pivoting in business isn’t a big deal
• The six-part messaging framework that converts
• How to pivot without announcing it
• The difference between solution and transformation
• Using your energy to create magnetic messaging

Chapters:

00:00 — Introduction & Why Pivoting Isn’t a Big Deal

02:15 — Understanding the Six‑Part Messaging Framework

07:00 — How to Pivot Without Making a Big Announcement

11:45 — Distinguishing Between Solution vs. Transformation

14:05 — Bringing Your Energy & Unique Positioning into Messaging

Connect with Payton Moran:

IG: Instagram.com/paytonmoran__

Website: https://payton-moran-495e.mykajabi.com/

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

🎧 Subscribe & Review:
Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.

What happens when the business you built isn't the one you're meant to grow?

In this heartfelt episode, Lauren sits down with Payton Moran, a creative branding strategist who walked away from her first business just months in—right after maternity leave, in the middle of a pandemic, with zero backup plan. What followed was a raw, unexpected pivot that led to a deeply aligned personal brand, a sought-after podcast, and a sold-out women's business conference in the South.

They talk about what it really takes to build a personal brand that feels like you, how to clarify your message without second-guessing everything, and why burnout might just be the beginning of something better. If you're in a season of shifting, questioning, or rebuilding, this conversation is your permission slip to choose differently.

Episode Highlights:

• Quitting her job post-maternity leave and launching a boutique
• Realizing the misalignment and pivoting into branding
• Creating a conference for women entrepreneurs in Alabama
• Embracing her unique voice and letting go of industry “rules”
• Her take on pain point marketing and trust in personal branding

Chapters:

00:01 – Welcome & Guest Introduction

01:06 – The Leap: Quitting Corporate and Starting a Boutique

03:49 – Discovering Branding Through Burnout

10:03 – From Local Events to Launching a Conference

18:31 – Clarifying Your Message & Personal Brand

24:55 – Why She Started Her Podcast & Her Stance on Marketing Trends

35:43 – Hosting with Heart: Behind the Scenes of Her Conference

Connect with Payton Moran:

IG: Instagram.com/paytonmoran__

Website: https://payton-moran-495e.mykajabi.com/

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

🎧 Subscribe & Review:
Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.

In this short but powerful solo episode on this edition of the Business Chaser, Heidi Schmidt breaks down why chasing social media trends, viral moments, or new platforms like TikTok or Substack may be hurting—not helping—your business. Learn how to create an intentional marketing strategy, repurpose content across platforms, and engage your current audience with purpose. If you're feeling overwhelmed by shiny object syndrome or stuck on follower count goals, this episode offers practical marketing education to help you focus on what really drives results.

Episode Highlights:

• Stop Chasing Trends That Don’t Serve You
• Nurture the Audience You Already Have
• Virality Doesn’t Equal Business Growth
• Assess Platform ROI Before You Commit
• Your Energy and Time Are Business Assets

Chapters:

00:00 Why Most Business Owners Chase the Wrong Metrics

01:50 The Power of Nurturing Your Existing Audience

04:30 What Going Viral Really Gets You

06:45 How to Evaluate Platform ROI Before You Dive In

09:30 Protecting Your Time, Energy, and Marketing Focus

Connect with Heidi:

Website: www.heidijschmidt.com

Instagram: www.instagram.com/heidischmidtcreative

IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043e

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

🎧 Subscribe & Review:
Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.