Build Strategy, Not Stress: Smarter Marketing Moves

In this short but powerful solo episode on this edition of the Business Chaser, Heidi Schmidt breaks down why chasing social media trends, viral moments, or new platforms like TikTok or Substack may be hurting—not helping—your business. Learn how to create an intentional marketing strategy, repurpose content across platforms, and engage your current audience with purpose. If you're feeling overwhelmed by shiny object syndrome or stuck on follower count goals, this episode offers practical marketing education to help you focus on what really drives results.

Episode Highlights:

• Stop Chasing Trends That Don’t Serve You
• Nurture the Audience You Already Have
• Virality Doesn’t Equal Business Growth
• Assess Platform ROI Before You Commit
• Your Energy and Time Are Business Assets

Chapters:

00:00 Why Most Business Owners Chase the Wrong Metrics

01:50 The Power of Nurturing Your Existing Audience

04:30 What Going Viral Really Gets You

06:45 How to Evaluate Platform ROI Before You Dive In

09:30 Protecting Your Time, Energy, and Marketing Focus

Connect with Heidi:

Website: www.heidijschmidt.com

Instagram: www.instagram.com/heidischmidtcreative

IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043e

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

🎧 Subscribe & Review:
Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.