Join us for an insightful conversation between Stephen Ekstrom, CEO of Tourism Academy, and Cassandra McAuley, industry expert and managing director at MMGY Global, as they delve into their unique career journeys and the transformative power of storytelling in tourism.

In the first segment, Cassandra shares his diverse path from the science center to emergency services and eventually to MMGY Next Factor, her transition from communications to the dynamic world of tourism. Both emphasize the importance of continuous learning and the pivotal role of influential mentors in shaping their professional trajectories.

Moving into the heart of the discussion, Cassandra elaborates on her mission to transform destinations through storytelling and community engagement. Together, they explore the evolving roles and debunk myths within the industry, emphasizing the need for inclusive dialogue and collaboration to unlock a destination's full potential.

In the subsequent segment, Cassandra provides invaluable insights into consulting, emphasizing the importance of understanding diverse perspectives and staying abreast of industry trends, including AI and sustainability. Stephen adds depth to the conversation by highlighting the criticality of sustainability in tourism and the challenges in effectively communicating its significance to stakeholders.

Concluding on a lighter note, Stephen shares his nomadic lifestyle experiences, offering a glimpse into the adventure and fulfillment derived from his travels. Cassandra and Stephen exchange thoughts on the value of living in the moment, taking time off, and leaving a positive impact on the places they visit.

Tune in to gain valuable insights into the intersection of tourism, marketing, and sustainability and discover the profound impact of storytelling in shaping destinations and lifestyles.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

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Richard Peterson, President of the U. S. Cultural and Heritage Marketing Council, shares insights on cultural tourism, emphasizing the importance of storytelling, community engagement, and visitor experiences. He discusses the intersection of culture and heritage in tourism, the evolving traits of cultural travelers, and the significance of local engagement and personal connections in enhancing visitor experiences.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

Support the Show.

In this captivating episode of the Business Class Podcast, host Stephen Ekstrom delves into the dynamic world of destination marketing with a special guest, Mark Hecquet, President & CEO of the Springfield Missouri CVB. Mark shares his remarkable journey from his roots in London to his pivotal role in shaping the tourism landscape of Springfield.

With over 16 years of experience, including a transformative tenure at Travel Butler County, Mark offers invaluable insights into the essence of leadership and community engagement. Reflecting on his career trajectory, he emphasizes the importance of nurturing growth, both professionally and personally, drawing poignant parallels between his role as a father and as a leader in the tourism industry.

Listeners are treated to an inside look at Mark's authentic approach to community integration, where genuine curiosity and sincere intentions pave the way for meaningful connections. From impromptu dining adventures to uncovering hidden gems off the beaten path, Mark and his wife embody the spirit of exploration and discovery.
As the conversation unfolds, Mark sheds light on the evolving landscape of destination marketing organizations (DMOs), highlighting the pivotal role they play in fostering economic growth and community development. With infectious enthusiasm, he champions the transformative power of tourism, positioning Springfield as a beacon of opportunity and innovation.

Join us as we journey through Mark's compelling narrative, filled with wisdom, humor, and a profound appreciation for the boundless potential of the tourism industry. This episode promises to inspire and enlighten, leaving listeners eager to embark on their own adventures and embrace the transformative power of travel.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

Support the Show.