Episodios

  • Where I Stand on AI (as a Branding Designer)

    Where I Stand on AI (as a Branding Designer)
    Apr 3 2026

    In this solo episode I'm sharing honestly on where I currently stand on AI. It's a topic I'm still wrestling with; from its undeniable benefits to the deeper ethical and creative concerns, this isn't a definitive take; it's a real-time reflection.

    If you've been feeling conflicted, cautious, or even curious about AI, this episode opens up the conversation and invites you to think more critically about the role it plays in your work, your creativity, and your life.

    Key Takeaways

    • You don't need to have a fixed opinion
      It's okay to sit in the grey area. Growth comes from questioning, exploring, and allowing your perspective to evolve over time.
    • Just because something is powerful doesn't mean it's harmless
      AI offers incredible opportunities but being intentional about how and when you use it matters more than blindly adopting it.
    • Your creativity is worth protecting
      The messy middle, the frustration, the breakthroughs that's where the magic happens. Don't rush to outsource the very process that makes your work meaningful.
    • Keep asking: "At what cost?"
      Progress without reflection can lead to regret. Staying grounded in your values will help you navigate change without losing what matters most.

    Episode Highlights

    • 01:17 – The "grey area" problem: why it's hard to form a clear opinion
    • 02:21 – Where AI can be powerful (especially in healthcare and business)
    • 03:05 – Major concern #1: consent, data scraping, and misuse of creative work
    • 06:18 – Creativity, critical thinking, and what happens when we outsource our brains
    • 08:06 – The value of craftsmanship and why human-made work still matters
    • 11:46 – The question that keeps coming up: "At what cost?"

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
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    14 m
  • The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic

    The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic
    Apr 1 2026
    In this episode I dives into the often-overlooked but essential world of typography with Alen Kapetanovic, a type designer and founder of Silver Stag Type Foundry Alen shares his fascinating transition from civil engineering to running a large design agency, and finally finding true success and freedom through the meticulous art of type design. We explore why fonts are as impactful as color for brand mood, the technical science behind "beautiful collections of letters," and how choosing a unique typeface can elevate a brand without requiring a massive budget. This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways Success is Personal: Alen redefined success by moving away from a high-pressure 15-employee agency back to solo work, prioritising freedom and time for personal life over managing 200 emails a day Fonts Communicate Subconsciously: Like color, typography conveys emotion and mood before a single word is even read Legibility is Non-Negotiable: A typeface must be appropriate for its context; a "display" font designed for billboards will often disappear or become illegible when used for small body text in a book or on social media Invest in Uniqueness: Using a paid or unique typeface is a powerful way to differentiate a brand from the sea of common fonts found in tools like Canva Typography is a Science: Good type design involves complex rules like "overshoot" and optical illusions to ensure that letters look balanced and work perfectly together as a cohesive set Episode Highlights 04:47 - Why closing a successful 15-person agency was a move toward true freedom 08:50 - The complexity of type design: Why it's more than just "slanting" letters for italics 12:20 - The "science" of kerning and the technical intricacies of designing a letter like 'S' 16:40 - Why context matters: Using display typefaces vs. text typefaces 21:50 - Subconscious branding: How typography conveys warmth, elegance, or power 24:30 - A critique of recent rebrands (Jaguar and Twitter/X) through a type designer's lens 34:40 - The difference between a collection of beautiful letters and a "beautiful collection" 41:40 - Settling the debate: The difference between a font and a typeface (using the "egg vs. box of eggs" analogy About the Guest Alen Kapetanovic is a type designer, founder of Silver Stag Type Foundry, and a podcast host. Website: Silver Stag Type Foundry Podcast: Alen Kapetanovic Off Script Instagram: @silverstagtype I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
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    52 m
  • How I Prepare For Giving a Talk

    How I Prepare For Giving a Talk
    Mar 27 2026

    Over the last few years I have been lucky enough to speak at some incredible events including Adobe MAX London (in front of 750 people and Adobe MAX LA. This year I am speaking at Atomicon and OMR Festival in Hamburg.

    In this episode I share how I prepare for the talks I give. Every talk is different but with the help of public speaking coach Charlotte Lewis who I have previously interviewed on the podcast I have managed to come up with a process that works well for me.

    If you have done any public speaking I would love to hear your experience, and if there is anything else you would like to know from my experience let me know and I will try include it in a future episode!

    Episode Highlights

    • 00:39 – My public speaking experience
    • 02:50 – Prepping my talk without writing a script
    • 04:26– Adjusting my talk based on the vibe in the room
    • 06:48 – How the talk is structured
    • 09:09 – Putting the slides together
    • 10:57 – Practicing the talk
    • 15:33 – Considering your audience and what they need

    Mentioned in the Episode

    • My podcast episode with Charlotte Lewis - https://buildingyourbrand.net/episode/charlotte-lewis/
    • The Atomicon Conference - https://atomic.site/?aap=617 (affiliate link)

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
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    17 m
  • The Truth About Professional Jealousy with Hannah Isted and Lois Seco

    The Truth About Professional Jealousy with Hannah Isted and Lois Seco
    Mar 25 2026
    Today on the podcast, I've invited two of my closest friends, Hannah Isted and Lois Seco, to chat about another vulnerable topic: dealing with professional jealousy. Last time we spoke, we tackled our fear of success, and this time we are diving into the messy feelings of comparison and envy. I am sure everyone has experienced professional jealousy at some point, and honestly, I feel it pretty regularly. In this episode, we chat about how to extract useful information from your jealousy, why taking action is the best antidote to comparison, and the danger of letting the social media algorithm dictate your self-worth. This is the perfect episode for you if you've ever experienced jealousy (which, let's face it, is most of us!) This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways: Jealousy is information: Jealousy often gives you information about what you actually want. However, sometimes you might realise you don't even want the specific thing someone else has; you are actually just jealous of the confidence with which they are showing up. Take action to shift the energy: Hannah shares how she felt jealous seeing videos of groups of girls hanging out, so she took action and started her own group, which now has around 200 people. Taking action is a great way to stop yourself from sitting and stewing in jealousy. The algorithm feeds comparison: Lois discusses how planning her "Creative Kin" events caused the algorithm to feed her content from everyone else doing similar things, which immediately made her feel like her own event wasn't good enough. It is important to remember that the algorithm doesn't know what is actually helpful for your mental health. A rising tide lifts all boats: Having successful people around you—even if you feel a pang of jealousy—is a good thing. If you choose to cheer your friends on, their success often opens doors for you and helps lift everyone up. You don't know the whole story: It is so easy to be jealous of someone's end result without realising the sacrifices, late nights, and completely different circumstances that got them there. We often quickly create our own stories around how someone's success came about, which aren't always true. Episode Highlights: 02:00 – Recapping the last episode on the fear of success and introducing today's topic of professional jealousy. 04:00 – Liz's revelation: sometimes you aren't jealous of the thing, you are just jealous of the confidence. 11:00 – Hannah explains how taking action shifts the energy of jealousy, using her 200-person friendship group as an example. 15:00 – Lois talks about how the algorithm fed her comparison when she started her Creative Kin workshops. 30:00 – Dealing with competitive feelings and reframing them so you can genuinely cheer other people on. 40:00 – Remembering that you rarely see the full story behind someone else's success on social media. 45:00 – Lois breaks down the psychological difference between jealousy and envy. About The Guests: Hannah Isted runs HiCommunications and is the author of The Best 90 Days Ever, a book that teaches business owners how to promote what they do in 10 minutes a day. She also runs a membership by the same name; sign up here (aff link) You can find her on Instagram at @hicommunications Lois Seco is a contemporary abstract artist and the host of the Creative Kin workshops in South Wales. You can find her on Instagram at @loisseco Mentioned in this episode: Silver Stag Type Foundry: Get 20% off beautiful, versatile typefaces using the code LizXSLTF at lizmosley.net/sltf Episode 178: Help, I'm Succeeding! (And Other Rational Fears) with Hannah Isted & Lois Seco I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
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    49 m
  • 3 Memberships I Love as a Freelancer (and Why They Matter)

    3 Memberships I Love as a Freelancer (and Why They Matter)
    Mar 20 2026

    In this solo episode, (recorded in my hotel room in London!) I'm sharing three memberships I'm currently part of and genuinely love; and why I think memberships can be such a powerful way to build community as a freelancer or small business owner.

    When you run your own business, it can often feel like the people around you don't fully understand what you do. That's why finding spaces where people get it can make such a difference; not just for practical advice, but for encouragement, accountability, and support.

    I talk through three memberships that have supported me in different ways, from helping me stay consistent with marketing, to finding community, to navigating the realities of running a business alongside family life.

    If you've been craving more connection or support in your business, this episode will give you a few great places to start.

    Key Takeaways

    • Surrounding yourself with people who truly understand your work changes everything.
      When you're in the right community, you feel supported, encouraged, and far less alone in your business.
    • Simplifying your marketing makes consistency possible.
      When the actions feel manageable, you're far more likely to show up; and those small, regular efforts add up over time.
    • Visibility matters most when you feel busiest.
      Staying consistent, even in small ways, helps you break out of the feast-or-famine cycle and build long-term stability.
    • The rooms you put yourself in shape the opportunities you receive.
      When you're connected to the right people, referrals, collaborations, and clients tend to follow naturally.
    • Your business becomes more sustainable when your support fits your life.
      The right community will meet you where you are; whether you're growing, freelancing, or balancing work alongside family life.

    Episode Highlights

    • 00:20 – Why memberships matter as a freelancer or business owner
    • 01:27 – "The Best 90 Days Ever" & 10-minute marketing
    • 06:43 – Being Freelance membership & community support
    • 08:04 – Doing It For The Kids membership & balancing business with family
    • 10:28 – Final thoughts & how to find the right community

    Mentioned in the Episode

    • The Best 90 Days Ever (Aff link) https://april-2026-the-best-90-days-ever.teachery.co/90-day-membership?a=pjaDmq4T
    • Being Freelance https://www.beingfreelance.com/
    • Doing It For The Kids https://doingitforthekids.net

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
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    11 m
  • Form Over Function: Why Your Beautiful Branding Doesn't Work with Melin Edomwonyi

    Form Over Function: Why Your Beautiful Branding Doesn't Work with Melin Edomwonyi
    Mar 18 2026
    Today on the podcast, I am chatting about such an important topic: inclusivity and accessibility within branding. I'm joined by my friend and fellow designer Melin Edomwonyi to dig into what this actually looks like in practice which is a lot deeper than I realised. We cover so many different aspects of inclusivity and accessibility, from the colours we choose to how we format our emails. I feel like some of these topics could be a whole episode by themselves! The biggest reminder from this conversation is that we are never going to get this stuff perfect 100% of the time. It'a about curiosity and a willingness to learn and make improvements bit by bit and Melin shares some SUPER practical tips you can implement straight away to make your brand more accessible. This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways: Inclusivity is more than just imagery: While showing a diverse range of people in your photography is important, inclusive branding also covers typography, colour contrast, accessibility, and your tone of voice.The problem with the "Beige Aesthetic": We discuss the trend of "aesthetic" design (often beige, low contrast, tiny text) and how, while it might look "luxury", it often excludes people with visual impairments and makes your content hard to consume.Don't make your audience work for it: If your text is hard to read (e.g. centre-aligned body copy), people will simply switch off. Accessibility isn't just a legal or moral requirement; it's smart business. If people can't read your offer, they can't buy it.Context matters for content: We chat about the accessibility of long-form captions on platforms like Instagram versus platforms designed for reading like Substack or LinkedIn. Providing a summary (TL;DR) is a great way to be inclusive of different neurotypes and time constraints.Designing for the "drunk user": Melin shares a fascinating UX perspective—if your website is usable by someone who is distracted, tired, or even "under the influence", it is likely accessible to everyone. Episode Highlights: 03:30 – What does inclusive branding actually mean? (Hint: It's not just about photos).10:00 – The frustration with the "Instagram Aesthetic" and why form should not win over function.14:00 – A plea to stop centre-aligning your newsletter body copy!17:00 – Accessibility in copywriting: Why wall-of-text captions can be a barrier for neurodivergent audiences.25:00 – Testing your website for different scenarios (including the "drunk test").27:00 – Tools and resources to help you check your colour contrast. About The Guest: Melin Edomwonyi is a designer and the Co-founder and UX Director of Seedable Studio, a digital agency that validates, designs, and builds digital products. With over 20 years of experience, she is passionate about building inclusive and sustainable products and helping founders bring brilliant ideas to life. You can find Melin on Instagram @melin_edo or visit Seedable Studio Mentioned in this episode: SilverTag Type (Discount link/Sponsor) Color Palette Studio: The Instagram account mentioned that fixes low-contrast colour palettesCoolors / Adobe Color: Tools recommended for checking contrast. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
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    53 m
  • My Different Income Streams as a Creative Business Owner

    My Different Income Streams as a Creative Business Owner
    Mar 13 2026
    In this solo episode, I'm sharing a transparent look at the different income streams in my business right now. Over the years my work has grown beyond just branding and design clients, and today my income comes from a mix of things; including client work, brand sponsorships, affiliate income, public speaking, teaching, and digital products. Recently Katie Chappell was talking on her instagram about how she actually feels more secure being self-employed than working a traditional job, and it made me reflect on how having multiple income streams has created that same sense of security for me. In this episode I walk through each income stream, explain how they developed over time, and share why I personally enjoy having variety in my business. If you're self-employed, freelancing, or building a creative business, this episode might give you some ideas for how your income could evolve over time. Key Takeaways Multiple income streams can create stability in an unpredictable job market. When one area slows down, another can often grow; giving you more flexibility and resilience as a business owner.Your business model should match your personality. Some people thrive by focusing on one thing. Others enjoy variety and creativity across multiple streams.Opportunities often grow naturally from the work you're already doing. Affiliate income, sponsorships, speaking and teaching often develop organically once your platform grows.Not every opportunity needs to be purely financial. Speaking, teaching, and collaborations can create visibility, relationships, and future opportunities.You can evolve your income streams over time. What starts as "pocket change" or a small side income can become something meaningful as your audience and business grow. Episode Highlights 00:00 – Why I'm sharing my current income streams02:30 – Branding and design client work03:15 – Brand sponsorships and partnerships04:20 – Affiliate income and passive earnings07:00 – Public speaking, workshops, and products Mentioned in the Episode Rich Webster Episode https://buildingyourbrand.net/episode/build-your-brand-by-working-less-with-rich-webster/ The Best 90 Days Ever Membership (Aff link) https://www.hicommunications.co.uk/best90daysever ATOMICON - Marketing Conference (Aff link) https://atomic.site/atomicon/ Flodesk - Email Marketing (Aff link) www.flodesk.com/c/WAHXHX Katie Chappell - https://www.instagram.com/katiedraws/ Designer Boss Summit (Aff link) https://designerboss.co/ Adobe Express (Aff link) https://www.adobe.com/express/pricing?clickref=1011lAx7g2et&mv=affiliate&mv2=pz&as_camptype=&as_channel=affiliate&as_source=partnerize&as_campaign=lizmmosley The Lucky Ones Mentorship https://annadower.com/the-lucky-ones/ The Sticker Chart https://www.lizmosley.net/rejection-sticker-chart Get Your GIF On Course https://www.lizmosley.net/get-your-gif-on Lets Get Rejected Challenge https://lizmosley.thrivecart.com/lets-get-rejected/ I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!
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    12 m
  • Transforming your business using Big Fish Energy with Hannah Isted

    Transforming your business using Big Fish Energy with Hannah Isted
    Mar 11 2026

    This episode was recorded live at my first ever Building Your Brand live podcast event.

    Before my conversation with Gavin Strange, I sat down with one of the most frequent guests on the podcast and my number one business bestie; Hannah Isted.

    Hannah is the founder of HI Communications and author of The Best 90 Days Ever. In this short but powerful conversation we talk about the idea of "Big Fish Energy"; a mindset that has helped both of us go after bigger opportunities in our businesses.

    We discuss how the concept started as a voice note between friends, how Hannah experimented with embracing "big fish energy" for a whole year, and the surprising opportunities that followed; including speaking on bigger stages and pitching more confidently.

    Hannah also shares a refreshing perspective on growth: sometimes the most powerful move isn't chasing the next shiny opportunity, but focusing deeply on the things you already have.

    Key Takeaways
    • When you start asking "what would a big fish do?" your decisions change.
      When you approach opportunities with confidence and intention, you begin showing up differently and people respond to that energy.
    • If you treat your business like a serious business, it will start to grow like one.
      Small foundational changes; systems, structure, and organisation, can unlock much bigger results.
    • If you allow yourself to experiment, opportunities will appear.
      Hannah treated a whole year as an experiment in being bolder, and it led to speaking opportunities and career growth she hadn't expected.
    • Stop comparing yourself to others; you can define success on your own terms.
      "Big fish energy" isn't about competing with others, it's about deciding what growth looks like for you.
    • If you focus on strengthening what already works, your business becomes more sustainable.
      Sometimes the biggest move isn't chasing the next opportunity; it's investing in the foundations you already have.
    Episode Highlights
    • 00:00 – Introduction to the live podcast event and Hannah's segment
    • 01:36 – Meet Hannah Isted and the idea behind "Big Fish Energy"
    • 03:00 – How adopting a "big fish" mindset changed opportunities
    • 07:25 – Comparison, confidence and recognising your own achievements
    • 10:00 – Why Hannah's next "big fish move" is focusing on what already works

    Event Sponsors

    • Matt Joyce https://matt-joyce.com/
    • Studio Cotton https://studiocotton.co.uk/
    • Adobe Express https://adobe.com/express (Aff link)

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was recorded live by Kingsbane Studios and it was written and produced by me

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
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    17 m