Building your Brand Podcast Por Liz Mosley arte de portada

Building your Brand

Building your Brand

De: Liz Mosley
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Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)© Liz Mosley Economía Gestión y Liderazgo Liderazgo
Episodios
  • Where I Stand on AI (as a Branding Designer)

    Where I Stand on AI (as a Branding Designer)
    Apr 3 2026

    In this solo episode I'm sharing honestly on where I currently stand on AI. It's a topic I'm still wrestling with; from its undeniable benefits to the deeper ethical and creative concerns, this isn't a definitive take; it's a real-time reflection.

    If you've been feeling conflicted, cautious, or even curious about AI, this episode opens up the conversation and invites you to think more critically about the role it plays in your work, your creativity, and your life.

    Key Takeaways

    • You don't need to have a fixed opinion
      It's okay to sit in the grey area. Growth comes from questioning, exploring, and allowing your perspective to evolve over time.
    • Just because something is powerful doesn't mean it's harmless
      AI offers incredible opportunities but being intentional about how and when you use it matters more than blindly adopting it.
    • Your creativity is worth protecting
      The messy middle, the frustration, the breakthroughs that's where the magic happens. Don't rush to outsource the very process that makes your work meaningful.
    • Keep asking: "At what cost?"
      Progress without reflection can lead to regret. Staying grounded in your values will help you navigate change without losing what matters most.

    Episode Highlights

    • 01:17 – The "grey area" problem: why it's hard to form a clear opinion
    • 02:21 – Where AI can be powerful (especially in healthcare and business)
    • 03:05 – Major concern #1: consent, data scraping, and misuse of creative work
    • 06:18 – Creativity, critical thinking, and what happens when we outsource our brains
    • 08:06 – The value of craftsmanship and why human-made work still matters
    • 11:46 – The question that keeps coming up: "At what cost?"

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
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    14 m
  • The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic

    The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic
    Apr 1 2026
    In this episode I dives into the often-overlooked but essential world of typography with Alen Kapetanovic, a type designer and founder of Silver Stag Type Foundry Alen shares his fascinating transition from civil engineering to running a large design agency, and finally finding true success and freedom through the meticulous art of type design. We explore why fonts are as impactful as color for brand mood, the technical science behind "beautiful collections of letters," and how choosing a unique typeface can elevate a brand without requiring a massive budget. This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways Success is Personal: Alen redefined success by moving away from a high-pressure 15-employee agency back to solo work, prioritising freedom and time for personal life over managing 200 emails a day Fonts Communicate Subconsciously: Like color, typography conveys emotion and mood before a single word is even read Legibility is Non-Negotiable: A typeface must be appropriate for its context; a "display" font designed for billboards will often disappear or become illegible when used for small body text in a book or on social media Invest in Uniqueness: Using a paid or unique typeface is a powerful way to differentiate a brand from the sea of common fonts found in tools like Canva Typography is a Science: Good type design involves complex rules like "overshoot" and optical illusions to ensure that letters look balanced and work perfectly together as a cohesive set Episode Highlights 04:47 - Why closing a successful 15-person agency was a move toward true freedom 08:50 - The complexity of type design: Why it's more than just "slanting" letters for italics 12:20 - The "science" of kerning and the technical intricacies of designing a letter like 'S' 16:40 - Why context matters: Using display typefaces vs. text typefaces 21:50 - Subconscious branding: How typography conveys warmth, elegance, or power 24:30 - A critique of recent rebrands (Jaguar and Twitter/X) through a type designer's lens 34:40 - The difference between a collection of beautiful letters and a "beautiful collection" 41:40 - Settling the debate: The difference between a font and a typeface (using the "egg vs. box of eggs" analogy About the Guest Alen Kapetanovic is a type designer, founder of Silver Stag Type Foundry, and a podcast host. Website: Silver Stag Type Foundry Podcast: Alen Kapetanovic Off Script Instagram: @silverstagtype I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
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    52 m
  • How I Prepare For Giving a Talk

    How I Prepare For Giving a Talk
    Mar 27 2026

    Over the last few years I have been lucky enough to speak at some incredible events including Adobe MAX London (in front of 750 people and Adobe MAX LA. This year I am speaking at Atomicon and OMR Festival in Hamburg.

    In this episode I share how I prepare for the talks I give. Every talk is different but with the help of public speaking coach Charlotte Lewis who I have previously interviewed on the podcast I have managed to come up with a process that works well for me.

    If you have done any public speaking I would love to hear your experience, and if there is anything else you would like to know from my experience let me know and I will try include it in a future episode!

    Episode Highlights

    • 00:39 – My public speaking experience
    • 02:50 – Prepping my talk without writing a script
    • 04:26– Adjusting my talk based on the vibe in the room
    • 06:48 – How the talk is structured
    • 09:09 – Putting the slides together
    • 10:57 – Practicing the talk
    • 15:33 – Considering your audience and what they need

    Mentioned in the Episode

    • My podcast episode with Charlotte Lewis - https://buildingyourbrand.net/episode/charlotte-lewis/
    • The Atomicon Conference - https://atomic.site/?aap=617 (affiliate link)

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
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    17 m
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