In today’s competitive and constantly shifting commercial real estate market, it’s more important than ever for agents to set strong foundations in their business. That means going beyond reacting to opportunities and instead strategically creating them.

In this podcast episode by John Highman, we explore how commercial real estate agents can better direct their efforts today to find quality clients and property listings, even when market conditions are evolving and shifting. Participate actively in the real estate changes occurring around you.

Who are the people that you know and what do they need to help them move forward? Get closer to the people. Put yourself into your property market and make sure that you are part of the shifts and changes going on, so you can share information and be of the highest value to the clients and prospects that you serve.

Check out the full article here and print it for your records: Building Your Future: A Guide to Long-Term Sales Planning – Commercial Real Estate Training

If you’ve been wondering how to generate consistent results, attract better listings, and build long-term relationships with high-value clients, this episode is for you. We cover the key focus areas driving commercial real estate success – market specialisation, client profiling, local area prospecting, and building value in your daily routines. These elements are not just good practices – they are the cornerstones of building a reliable and rewarding real estate business.

You’ll hear actionable tips on how to define your ideal client, align your services with the right property types, and position yourself as the local expert that people turn to when they need advice or a result. We also discuss how to create more momentum for yourself through daily prospecting habits, pipeline tracking, and strategic follow-up – ensuring that your efforts today lay the groundwork for future deals and repeat business.

It’s a good property market, albeit a changing one. Whether you’re just starting out or looking to sharpen your existing approach, this episode will give you practical insights to help you work smarter, connect more meaningfully with clients, and find the listings that matter most. Tune in and take the next step in building a strong, sustainable real estate career.