Welcome back to the Commercial Real Estate Coach Podcast with John Highman—the show that helps brokers, agents, and property professionals all around the world win more listings, close more deals, and grow their personal brand in today’s competitive property market.

Also check out our article resource at our website for your reference and actioning in finding better clients and plenty of them.

In this episode, we're diving into a critical success factor for every commercial agent—your prospect list. It's more than a bunch of names in a database. It’s your business pipeline, your marketing engine, and the foundation of every future deal.

So today, I’ll walk you through five proven strategies to build and manage a high-performing prospect list. We’ll cover how to grow your list consistently and daily, connect with key investors and business owners, dominate your local territory, and use social media for greater influence. If you want better listings and more conversions, this is the episode for you.

Let’s get into it.

In today’s episode, we’re diving into some practical ways to find listings in commercial real estate. Success in this part of the property industry is based on the quality of your connections and how you work your database over time. Please consider reflecting on your current connections and explore ways to enhance them. As the local real estate agent, your connections are valuable to the clients that you serve.

Here is an article to help you with more listing momentum: https://commercial-realestate-training.com/create-a-quality-focused-sales-business-in-commercial-real-estate/

So, what is the focus of the podcast? The podcast focuses on personal improvement for agents across all locations. I share proven strategies to help you strengthen relationships with property owners, developers, business owners, and investors — the people who are pivotal to uncovering new opportunities. They are the people who need frequent assistance and innovative ideas related to property.

What is the message? Building a strong network is one thing, but truly While building a strong network is important, truly leveraging it to uncover listings requires strategy and consistency. In this episode, I’ll walk you through how to deepen your professional connections, open more doors for new business, and create a more reliable listing pipeline.

Whether you’re just starting or looking to sharpen your prospecting systems as an agent, this episode is packed with actionable insights you can use immediately. Tune in now and take your listing efforts to the next level!

In today’s shifting commercial property market, top agents aren’t relying on luck—they’re refining their strategies, aligning to market changes, and doubling down on the daily actions that bring results.

In this podcast episode featuring John Highman, we explore the factors that set apart high-performing commercial real estate agents and explore strategies to enhance your performance in a more competitive setting.

Check out the full article right here: Top Agents – Expecting More Commercial Real Estate Listings This Year – Commercial Real Estate Training

As this property market changes, you can be part of the growth and change of the market. You can engage with a wider range of clients and diverse property scenarios. In this podcast, you will have the formula for doing that.

✅ Learn why mindset shapes outcomes in listing activity
✅ Discover how to align your prospecting, presentations, and negotiations with client expectations
✅ Explore four powerful ways to build momentum and grow listing numbers this year

This is your opportunity to reframe how you approach your CRE territory—and start expecting more from yourself, your pipeline, and your potential.

🎯 If you want more listing appointments, better engagement with owners, and greater deal conversions, this episode is for you.