As AI rewrites the rules of business, emotional commitment is your competitive edge.

In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels uncertain.

Why do some teams rise through chaos while others resist change?

The answer lies in the power of emotional connection to your business story.

🎙️ Hit play now and start leading through storytelling.

👉 Hosted by me, Susanna Rantanen | #StoryDrivenBusiness

Find me on socials as @rantanensusanna

Enjoy!

Think storytelling in business is about career tales or brand fluff?

Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that helps you win attention, build trust, and move people—whether they’re employees, customers, job seekers or stakeholders.

Discover how to apply StoryBrand framework (SP7) and Susanna’s own Talent Journey of the Information Era™ to make your messaging magnetic, internally and externally.

🎧 Listen now and start turning ideas into movements.

🛠 Need help applying this in your business? Book a discovery call with us emailing us.

Find the show notes for this episode here: https://modernemployerbrand.com/podcast204

What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?

You stop running campaigns…
And start building trust, alignment, and long-term traction.

In this episode, Susanna unpacks:
✅ The 4 levels of story integration
✅ Why most businesses fail at story (hint: it’s fear, not complexity)
✅ Why story-driven employer branding is the true foundation of a story-driven business
✅ How to activate story in your leadership culture, not just your content

This isn’t branding fluff. It’s business transformation, person by person, guide by guide, story by story.

Check the show notes page: https://modernemployerbrand.com/podcast203

Get the book: https://storydrivenemployerbranding.com/

Don't forget to subscribe to this podcast!

And if you love it, share it with your boss and colleagues, and, please, rate it! 🙏

Until next week,

Susanna

What if the problem isn’t a lack of talent—but a lack of trust in your brand?

In this episode of the Story-Driven Business Podcast, Susanna reveals why the talent shortage you’re experiencing is actually a positioning problem and a trust issue. You will learn how to fix it by turning your employer brand into a growth strategy.

✅ Learn how to attract the right people before you even post a job.
✅ Discover why most employer brands push talent away—and how to stop doing that.
✅ Get inspired to lead with purpose, clarity, and the Magnetic Employer Branding Method™.

🎧 Listen now and dive deeper in the show notes at modernemployerbrand.com/podcast202
📚 Learn more about the method at storydrivenemployerbranding.com
✨ Explore how we help growth companies at emine.fi

What if the reason your employees aren’t engaged, your strategy isn’t landing, or your change initiative is falling flat isn’t the idea itself, but how you’re communicating it?

In this episode of the Story-Driven Business Podcast, Susanna Rantanen, the world’s leading expert in story-driven, modern employer branding, guides you through the biggest shift today’s business leaders need to make:

➡️ Stop being the hero.
➡️ Start being the guide.

If you want to influence change, inspire people to act, and become a more impactful communicator, this is your playbook.

Want the show notes?

Go to: https://modernemployerbrand.com/podcast201

🔥 The future of work isn’t coming. It’s here.

And most companies? Still marketing like it’s 2019.
Still running talent campaigns that feel generic.
Still separating leadership voice from employer brand.
Still wondering why trust and advocacy are fading.

Deloitte’s 2025 Human Capital Trends Report says it clearly:
Human outcomes are business outcomes.
Story is now a leadership tool—not a marketing trick.

Episode 200 of my Story-Driven Business Podcast shows how to evolve your brand—and your leadership—for this new era.

💡 Why campaigns alone won’t work
💡 How story builds affinity
💡 Why leaders must market through culture and narrative—not slogans

Show notes available: modernemployerbrand.com/podcast200
📕 Learn the method: storydrivenemployerbranding.com

Employees won’t advocate for what they don’t understand—or feel.

Too many companies mistake “brand awareness” or internal campaigns for advocacy.

But without emotional connection to your strategy—without brand affinity—you’ll never build a true culture of alignment, ownership, and advocacy.

Today, we’re talking about a game-changing concept for CEOs and founders who are ambitious, who can achieve their vision, but whose company sometimes feels more like a loose collection of teams than a single, aligned force.

Find the show notes for this episode here: https://www.modernemployerbrand.com/podcast199

Get my book to learn a LOT about story-driven branding here: https://www.storydrivenemployerbranding.com

Subscribe to this podcast and please, if you loved my podcast, rate it and share the love to others who you believe will love it, too!

Lots of love

Susanna

🔥 CEOs, listen up. The most powerful storyteller in your employer brand isn’t HR or comms. It’s YOU.

When the person at the top goes quiet, so does the culture.
But when you lead with a story—authentic, value-based, human story—your people don’t just listen.

They align. They believe. They act.

In this final part of my podcast series on modern leadership branding, I unpack why narrative power is the new executive influence tool—and what it looks like when the CEO becomes the Chief Storyteller.

✔️ What stories you should be telling
✔️ Where to show up (without being an influencer)
✔️ How to build credibility, consistency and culture with story

This episode isn’t just for top execs—it’s for every EB pro trying to get their CEO to finally step up and speak up. 🎤

Show notes available here: https://modernemployerbrand.com/podcast198
📕 Get the book: https://storydrivenemployerbranding.com