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Building A Modern Employer Brand podcast with Susanna Rantanen

Building A Modern Employer Brand podcast with Susanna Rantanen

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Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default. This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen. Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.Susanna Rantanen Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • #205 Navigating AI-Driven Change: Why Emotional Commitment to Your Business' Story Is Key to Success

    #205 Navigating AI-Driven Change: Why Emotional Commitment to Your Business' Story Is Key to Success
    Aug 19 2025

    As AI rewrites the rules of business, emotional commitment is your competitive edge.

    In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels uncertain.

    Why do some teams rise through chaos while others resist change?

    The answer lies in the power of emotional connection to your business story.


    🎙️ Hit play now and start leading through storytelling.

    👉 Hosted by me, Susanna Rantanen | #StoryDrivenBusiness

    Find me on socials as @rantanensusanna

    Enjoy!
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    24 m
  • #204 What is Business Storytelling? It's a Messaging Framework, Not Telling Insignificant Tales

    #204 What is Business Storytelling? It's a Messaging Framework, Not Telling Insignificant Tales
    Aug 13 2025

    Think storytelling in business is about career tales or brand fluff?

    Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that helps you win attention, build trust, and move people—whether they’re employees, customers, job seekers or stakeholders.

    Discover how to apply StoryBrand framework (SP7) and Susanna’s own Talent Journey of the Information Era™ to make your messaging magnetic, internally and externally.

    🎧 Listen now and start turning ideas into movements.

    🛠 Need help applying this in your business? Book a discovery call with us emailing us.

    Find the show notes for this episode here: https://modernemployerbrand.com/podcast204
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    23 m
  • #203 How To Build A Story-Driven Business, Step By Step

    #203 How To Build A Story-Driven Business, Step By Step
    Aug 6 2025

    What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?

    You stop running campaigns…
    And start building trust, alignment, and long-term traction.

    In this episode, Susanna unpacks:
    ✅ The 4 levels of story integration
    ✅ Why most businesses fail at story (hint: it’s fear, not complexity)
    ✅ Why story-driven employer branding is the true foundation of a story-driven business
    ✅ How to activate story in your leadership culture, not just your content

    This isn’t branding fluff. It’s business transformation, person by person, guide by guide, story by story.

    Check the show notes page: https://modernemployerbrand.com/podcast203

    Get the book: https://storydrivenemployerbranding.com/

    Don't forget to subscribe to this podcast!

    And if you love it, share it with your boss and colleagues, and, please, rate it! 🙏

    Until next week,

    Susanna

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    31 m
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