Episodios

  • Why Salon Memberships Fail in Month 3 | The Fix Nobody Tells You
    Dec 29 2025

    Most salon memberships die in month 3.

    Not because the concept is flawed. Because of 3 specific mistakes that are completely avoidable.

    After helping 100+ salons implement memberships, I've seen this pattern play out over and over.

    In this episode:

    • Why month 3 is the danger zone
    • The 3 retention killers (and how to avoid them)
    • The simple system that keeps members past the honeymoon phase
    • Real numbers from salons who got it right

    Work with me:

    Salon Spark (weekly accountability + community): https://salon-spark.com
    Try it for one month for just £1

    1:1 Coaching: https://buildyoursalon.com

    Free guide - 10 brutal truths - YOUR SALON MEMBERSHIP ISDEAD BEFORE IT LAUNCHES: https://www.buildyoursalon.com/memberships-for-salons-page😬 Got a negative review and don't know what to say? Get my free response templates: https://buildyoursalon.com/handling-reviews-page


    Subscribe:
    YouTube: https://youtu.be/C_i5jSMx3xwWebsite: buildyoursalonpodcast.com

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    14 m
  • Beyond Vision Boards: Practical Goal Setting for Your Salon in 2026
    Dec 26 2025

    Forget the fluff and glitter — this Boxing Day episode is all about turning vision-board fantasies into a plan you can actually stick to. Phil Jackson walks salon owners through his tried-and-true goal-setting process for 2026, showing how to connect your long-term dreams with realistic, value-driven actions.

    From five-year mapping to quarterly focus and smarter revenue targets, this episode will help you anchor your goals in what truly matters — your values, your team, and your lifestyle.

    And since it’s Boxing Day, I’m celebrating with some brilliant offers to help you start the year strong — including my Crystal Clear Goal Setting programme and Salon Spark accountability group. 🎁 Head over to buildyoursalon.com to grab your deals before they disappear.

    Let’s make 2026 the year your salon works for you — not the other way around.

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    13 m
  • How to Make Your Salon Goals Stick: Essential Prep Work for 2026
    Dec 22 2025

    Most business owners jump straight into goal setting in January, only to abandon their plans by February. This episode reveals the crucial, albeit un-glamorous, prep work that will ensure your 2026 salon goals actually stick!

    In this episode, we cover:
    • Reviewing 2025: A cold, hard look at what made you money, brought joy, felt easy, and what simply didn't work.
    • Your Magic Number: Pinpointing your desired profit for 2026 to inform your turnover targets and lifestyle goals.
    • Feed Your Brain: Stretching your mind with inspiring reads or audiobooks to broaden your perspective and ambition.
    • Values Research: Using a value-setting exercise to ensure your goals align with what truly matters to you, creating a filter for success and happiness.

    This half-day prep isn't about setting goals yet, but about laying solid foundations so your goals are realistic, ambitious, and aligned with your core values. Block out 2.5-4 hours between Christmas and New Year – your future self will thank you for the clarity!

    Recommended Reading:
    • Alex Hormozi's 100M Offers
    • Dan Sullivan & Benjamin Hardy's 10x Is Easier Than 2x
    • Any book by Brené Brown
    • Value setting decks (available on Amazon or free online printables)

    Join us next episode for a quick rundown on the goal-setting process itself!

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    10 m
  • The Real Reason December Stresses Salon Owners (And How to Find Your Calm)
    Dec 19 2025

    Want help holding yourself accountable and getting clarity for the year ahead? Join Salon Spark and grab your first month for just £1 – my personal support to help you actually get sh*t done.

    That December chaos? It’s not just about full columns and frantic clients. In this episode, Phil Jackson uncovers the deeper reason salon owners feel frazzled over the holidays—how your personal values and boundaries get thrown off balance, and what to do about it. Expect a little tough love, a few laughs, and a practical mindset reset to help you glide into the new year calmer, clearer, and more in tune with what really matters.

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    13 m
  • Boost December Revenue: Strategies for Salon Success
    Dec 15 2025

    Join Phil Jackson as he shares expert insights on maximizing salon revenue this December. Discover strategic actions to fill up your appointment book, effectively use gift vouchers, and smart ways to bring forward promotions. Enhance your client experience and keep the cash flow steady even during quieter times. Let's make December more profitable despite the challenges!

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    10 m
  • Stop Chasing Growth: Maximise Salon Profits
    Dec 12 2025

    What if growing your salon isn’t actually helping your bottom line? In this episode, Phil pulls back the curtain on why more team members, more turnover, and more chaos don’t always equal more profit. Discover how to calculate the real profitability of your team, why small can be smarter, and how to build a lifestyle-first business that truly serves you.

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    9 m
  • Why Your Salon Software Might Be a Waste of Money
    Dec 8 2025

    In this episode, Phil Jackson dishes out some tough love on the true value of salon software. Are you paying for features you don’t even use? Phil explores when salon software is genuinely worth the investment ... and when it’s time to cut it loose and switch to smarter, cheaper tools. Learn how AI, dynamic pricing, and better financial tracking can help you simplify, save money, and keep your business running smoothly without unnecessary subscriptions.

    Plus, hear how innovative tools like Booko are helping salons use dynamic pricing to boost profits and fill tricky time slots, all without the old-school bloat of overcomplicated systems.

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    9 m
  • Stop Relying on Social Media: Where Salons Will Really Find New Clients in 2026
    Dec 6 2025

    In this episode, Phil looks ahead to 2026 with some tough love for salon owners still chasing likes instead of clients. Discover why social media isn’t the growth engine it used to be, and where your next wave of new customers will really come from. From recommend-a-friend schemes to rediscovering PR and SEO, this episode is your wake-up call to start marketing smarter, not louder.

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    9 m