Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers.

But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!

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Related Links

• Reframing Your Copywriting Goals to Align with Your Values
• Land Copywriting Clients With These 35 Tips
• What Is Copywriting?
• Why You Should Make Your Audience Anxious

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One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving.

But as a business owner, you have many opportunities to make investments in your business, which have the power to pay for themselves many times over. So in this episode, we’re exploring the importance of spending *strategically* in your business to drive growth. Listen in now to make sure you are thinking like the business owner that you are and want to be, instead of the consumer that you used to be.

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Mentioned on this Episode

• 3 Tips for Combatting Imposter Syndrome
• Overcome Scarcity Mindset as a Copywriter
• Face Your Freelance Finances Fears
• Want to Earn Six Figures as a Copywriter? Get Your Finances in Order
• Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers

Related Links

• Top Copywriting Advice from Working Copywriters
• #1 Change That Will Double Your Copywriting Income
• Master Your Money Mindset
• Set Your Copywriting Business Up for Financial Success

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Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never be able to afford a copywriter!”

In this episode, Nicki and Kate remind us that when you hold back on sending out pitches, you’re actually doing a major disservice to everyone out there who needs you (companies big AND small). Listen in now to learn why these pitching assumptions that could be costing you opportunities (and money!).

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Related Links

• Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches
• How NOT to Pitch Potential Copywriting Clients
• How to Pitch Copywriting Services to Agencies
• How to Find and Write for Solopreneurs
• 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients

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Get Free Copywriting Training here