Before a buyer or seller ever chooses you, they have to know you exist. In this episode of the Brokers Open Podcast, we break down the first step in the marketing journey: Awareness—and how agents can position themselves as the agent of choice in their market.

🚀 Inside the episode:

• What “Awareness” really means in real estate marketing
• Why being good at your job isn’t enough if no one knows you
• Practical ways to get seen more (without spending a fortune)
• The Awareness → Consideration → Decision framework explained
• How top agents stay top-of-mind and win more business

If you want more leads, more referrals, and more recognition, this is the step most agents skip—and it’s costing them deals.

👉 Want help growing your visibility and authority? Learn more here:https://www.the-value-effect.com/bop-live-registration

Take our Social Media Course here:

https://mattstestingground.app.clientclub.net/courses/offers/17284fcc-c874-4be1-85fe-ecaa01f4760b

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#RealEstateMarketing #AgentBranding #LeadGeneration #TopOfMind #BrokersOpenPodcast

Trying to stand out on social media? You don’t have to do it alone. In this episode of the Brokers Open Podcast, we explore how collaborating with other real estate agents on social media can help you grow your reach, build trust, and ultimately close more deals.

📱 In this episode, you’ll discover:

Why agent collaboration is the fastest path to more exposure
Easy ways to partner on Reels, Stories, and Lives
How to grow your audience without paying for ads
Real examples of social media collabs that turned into closings
Stop posting alone in a vacuum. Leverage the power of your network and start winning with others.

👉 Subscribe for weekly real estate tips that help you grow your business faster

🌐 Learn more at our weekly mastermind! Register here:
https://www.the-value-effect.com/bop-live-registration

#RealEstateMarketing #SocialMediaForAgents #AgentCollaboration #BrokersOpenPodcast #RealEstateGrowth

Most real estate agents have a website… but not all have a lead-generating machine. In this episode of the Brokers Open Podcast, we uncover how to transform your website into a powerful client attraction tool using IDX—and why most agents are leaving money on the table by ignoring it.

💡 Inside this episode:

The biggest mistakes agents make with their websites
How to use IDX to showcase listings and build trust
Simple tweaks that turn your site into a lead capture funnel
Why your website should work for you while you sleep
If you're tired of paying for tools that don’t deliver, this episode will show you how to make your website your hardest working team member.

👉 Learn more about our plug-and-play IDX websites at our weekly mastermind: https://www.the-value-effect.com/bop-live-registration

🔔 Don’t forget to like, subscribe, and share with your real estate colleagues!

#IDXLeads #RealEstateWebsiteTips #RealEstateLeadGen #BrokersOpenPodcast #RealEstateMarketing