In this edition of Broadcast Unscripted, we discussed ad trends, including the continuing shift to ad-supported services and tiers. We also discussed the technology developments and innovations that are supporting this shift and whether consumers are happy to tolerate more ads or simply do so for financial reasons. Of course, AI also made an appearance discussing how it might help the industry to better personalise ads in a more cost-effective way. In the coming months and years the panellists expect we will start to see the impact of new standards around ad technology and measurement, more use of non-disruptive ad formats and a move to shoppable ads.

Guests:

• Luke Gaydon, Accedo
• Paul Davies, Yospace
• Reinhard Grandl, Bitmovin

In our latest podcast, we explore the potential for XR video experiences and why it is particularly well suited for sports. We also discuss the hardware developments, increasing use of AI for smart glasses, and likely applications this will see emerge, as well as some recent experiments and deployments creating and serving XR video experiences for exciting sporting action.

Guests:

• Lucy Trang Nguyen, Accedo
• Laurence Boyd, E1 Series
• Patrick Costello, Qualcomm

As the dust settles post IBC, we discussed the biggest standout trends from the show as well as our predictions for NAB. From the switch from AI hype to practical use cases and the emergence of Agentic AI, to a more “hands on” booth approach at the event. We also discussed monetization and a rise in ad innovations, as well as the focus on secondary spend for the hospitality industry. What will we see at NAB? More AI, data visualisation, and more focus on financial operations for cloud, giving broadcasters better ability to track and manage cloud spend.

Guests:

• Martins Magone, CTO, Veset
• Rasmus Almqvist, VP, Global Sales, Hibox, part of the Accedo Group
• Igor Oreper, Chief Strategy Officer, Bitmovin