IBC 2025, what were the trends?

As the dust settles post IBC, we discussed the biggest standout trends from the show as well as our predictions for NAB. From the switch from AI hype to practical use cases and the emergence of Agentic AI, to a more “hands on” booth approach at the event. We also discussed monetization and a rise in ad innovations, as well as the focus on secondary spend for the hospitality industry. What will we see at NAB? More AI, data visualisation, and more focus on financial operations for cloud, giving broadcasters better ability to track and manage cloud spend.

Guests:

• Martins Magone, CTO, Veset
• Rasmus Almqvist, VP, Global Sales, Hibox, part of the Accedo Group
• Igor Oreper, Chief Strategy Officer, Bitmovin