• Bringing Back Free

  • Mar 5 2025
  • Duración: 21 m
  • Podcast

Bringing Back Free

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  • Resumen

  • 37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts.

    Key Takeaways:

    • 00:45 – The original philosophy behind Basecamp’s free plan
    • 03:14 – Going beyond the free trial
    • 07:36 – Tracking analytics without getting lost in the numbers
    • 12:48 – The true cost of offering something for free
    • 19:13 – Pricing strategies for new products 37signals is building

    Links and Resources:

    • Get Basecamp for free at Basecamp.com
    • Books by 37signals
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
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