As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

Key Takeaways

• 00:11 – What the “11th hour” looks like before a product launch
• 03:50 – How to weigh deadlines against final release decisions
• 05:44 – The importance of customer onboarding
• 11:18 – A playful touch added to Fizzy’s logo
• 15:30 – Why version 1.0 is just the beginning

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

In their book REWORK, 37signals' co-founders Jason Fried and David Heinemeier Hansson caution against glorifying nonstop work. In this week's podcast, they tackle a listener's questions related to the chapter Workaholism and dig into employee management including how to measure productivity and how to track progress. They explain why simple conversations often matter more than complex systems.

Key Takeaways

• 00:15 – Judge productivity by paying attention and staying engaged
• 07:50 – Tracking progress doesn’t require complicated systems
• 11:44 – Conversations matter more than systems; don't be a coward
• 15:11 – When work ramps up, handling busier times without burning out

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

Curious how Jason Fried and David Heinemeier Hansson keep their attention where it counts? In this episode of The REWORK Podcast, the 37signals co-founders join host Kimberly Rhodes to talk about the different ways they approach focus. From procrastination that sometimes pays off to meditation and visualization, Jason and David share their tips for finding and maintaining focus.

Key Takeaways

• 00:44 – What procrastination really tells you
• 05:30 – Traditional and alternative meditation practices
• 13:28 – Breaking through a creative block
• 16:35 – Building a work schedule that makes focus easier

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X