My guest on today's Bring On Success podcast is Jody Underhill from Rapid Hire Pro. Rapid Hire has decades of experience in the digital marketing world. They use technology to change the future of the recruiting world. Rapid Hire has combined technology and social media with state-of-the-art systems and processes to revolutionize lead generation for recruiting. The process is rapid and we get to the candidates quickly. Check out how Jody and his team assist small businesses with their recruiting and hiring needs. Check out Jody's company here - Rapid Hire Pro Rapid Hire Pro. Podcast Transcript: Welcome to the Bring On Success Program. I have got a really interesting topic and when I say it, many of you might kind of yawn and go. Oh, really? Yeah, it's about hiring team members. I know that's not our favorite thing to do. And dealing with team members sometimes is difficult. However, I have a guest on the program today. He's become a friend of mine. His name is Jody Underhill from Rapid Hire Pro and he's gonna talk to us today about some unique ways to go fishing for new team members. Jody, how are you doing? Doing great, Jim. Thanks for having me on. Absolutely. You're welcome. It's great to have you here. Your business model is different and I love different. I do something that's different. So, but the only problem is is when you're at a bar somewhere and someone says, hey, what do you do? I guess you could say that you kind of recruit for companies. But if they really want to know how you do it, it's gonna take a little bit of time. Right? Yeah. Basically I tell them, is it, I break it down like this instead of being a recruiter which most people have a preconceived notion of what that is. I explain to them instead of marketing for customers, what we do is we're marketing for employment candidates. Um And that's really what we do that. And then also, you know, we then we help qualify the right type of candidate for them to interview. And that way I can kind of simplify it, then they can kind of, they understand about marketing for customers and then marketing for candidates makes it easier for them to kind of make the connection. Yeah. So you place ads in newspapers, right? I'm joking. Um So, so that was the old thing years ago, right? People would, would put classified ads out there, help, wanted looking for and things are totally different. There's been the great resignation, there's COVID, uh you know, electronic media, social media is used so much now and you have kind of this unique way of getting a message out there to people who are really qualified to work at one of your clients companies, but they're not necessarily even looking, but you kind of snag them and they're intrigued and they could be some of the best team members ever. Yeah. So it's one of the things, I mean, right off the bat, there is nothing wrong with job works like indeed and simply simply hired zip recruiter, there's nothing wrong with them. But if they're there, but you are limiting yourself if that's the only place that you're fishing. So what we do this a little different. Ok, we bring leads from those places as well. But we actually run ads on social media through like Facebook and Instagram because we want to get information in front of people whenever they're not necessarily looking for a job, whenever they're just scrolling through social media. And we started doing it in the trucking industry, first of all, because you can, truck drivers are usually not over, you know, looking on job boards, we gotta to get their attention. And so we then we mapped it over to doing it for home services. And the difference is you, granted, you can't limit who sees the ads because that would be discriminating. So you have to show it to everyone, but by showing it to everyone, it does a couple of things, it might not be your perfect candidate that sees it. But if their spouse or their parent or their friend sees it, they can share it with them. Um The other thing that does is build, build your brand awareness in the community because just about everybody's out there on Facebook, scrolling through on Facebook or Instagram. Um that way you're getting brand recognition and it also brings attention to people going, hey, let me take a look at this. It might be something better than where I'm currently at. With that in mind. You gotta do something that's gonna get their attention. So it's a little bit tougher than they're posting on a job board because they're, they're going looking for a job on social media. They're just scrolling through. So we gotta do something to catch their attention to make them stop and take a look at it and then it'd be intriguing enough for them to go. Yeah, let me check this out and give you my first name, last name, email and phone number so you can start communicating with me. So just like getting a lead for a customer, you're getting a lead for an employment candidate. It's interesting. Now, I want everyone to ...
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