GCUC UK lands in London next week; go behind the scenes with Emilie Lashmar before you go | Grab a ticket here.

For this Special Edition Brave Ideas episode in collaboration with GCUC UK , Brave Corp CEO, Caleb Parker sits down with Emilie Lashmar in the MUTE Showroom in Clerkenwell London to unpack what drives Emilie’s passion for coworking, what ignited her career and why GCUC UK.

The conversation explores how brand, hospitality, and community shape modern workplaces, and covers the evolution of coworking in the UK, the tension between purist vibes and scalable operations, and how to attract enterprise members without diluting the energy that makes a space feel alive.

🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.

What you will learn

* Why brand is a lived experience, not a logo, and how to operationalise it across hiring, sales, and daily rituals

* How design and hospitality create belonging and help people do better work

* Practical ways independents can scale while protecting authenticity and community

* Product mix and floorplate strategy, how to blend coworking, studios, and managed space for margin and vibe

* Recruiting for values, building playbooks, and training teams so the culture travels

* Enterprise demand, how to welcome larger members while keeping the room diverse and collaborative

* Year-round community, why intimate peer groups and regional touchpoints matter for operators

Who should watch/listen

Landlords exploring flex, independent operators, brand and community leads, enterprise workplace teams, investors seeking the commercial levers behind flex.

Key Topics Mentioned

Brand and community, hospitality mindset in operations, independents and corporates learning from each other, brokers and brand alignment, member experience as a driver of choice and performance, stress management ahead of conference season, the future of GCUC UK with more intimate peer groups and regional moments.

CONNECT

* Connect with Emilie

* Visit GCUC UK Website

* Grab a ticket

* Connect with Caleb

BEHIND THE SCENES

(and previous GCUC snaps)

A Brave Ideas Special Feature

📺 WATCH the full episode EXCLUSIVELY on BraveIdeas.media

Why Flex Operators Must Think Like Airbnb

In this episode, Brave Corp CEO, Caleb Parker, is joined by Ivan Guberkov Chief Product Officer at OfficeRnD, to explore why coworking must adopt an Airbnb-style e-commerce mindset before it can achieve the brand power of Soho House.

Actionable strategies every operator can apply, including:

* Open vs closed tech stacksHow to audit your systems, avoid lock-in contracts, and prioritize integrations that protect flexibility and ROI

* Selling like AirbnbWhy seamless digital experiences, real-time availability, and transparent pricing are critical for winning members

* Revenue management & dynamic pricingHow to approach it without the AI hype, when it makes sense to start, and who in your team should own it

* AI sales agentsThe promise, pitfalls, and the baseline data you need before implementation

* Automation for efficiencyFreeing your team from admin tasks so they can focus on hospitality and the member experience

* The evolving role of brokersShifting from traditional middlemen to tech-enabled affiliates in a future of real-time inventory and global distribution

Who Should Watch/Listen?

Whether you run a single coworking location or a global flex portfolio, this episode is packed with insights to future-proof your operations and keep your team focused on what matters most—your members.

Connect

* Connect with Ivan Guberkov

* Learn about Office RnD

* Connect with Caleb Parker

This Brave Ideas Special Feature is brought to you in partnership with Office RnD, customizable coworking and workplace management platform.

Special Feature Bonus Episode

This one is for the creators! Forward this to your team member who manages your marketing, social media and/or community.

📺 Watch the full show at www.BraveIdeas.media

Content is the best way to differentiate your brand is

In this conversation, Brave Corp CEO, Caleb Parker, chats with Cat Johnson to get the details behind the Coworking Creators Summit 2025.

(Scroll down for event details)

This Special Feature

In this conversation Caleb asks Cat to go behind the scenes, from the early day’s of her career to finding her vibe with coworking to becoming a coworking community champion and coach, and why she care’s so much about helping coworking brands (her why).

They dive into how content marketing helps coworking brand differentiate, and explore the significance of understanding one's ideal customer.

This discussion highlights the need for coworking spaces to reflect their local communities and the future of work, which increasingly values in-person connections and flexibility.

🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.

The Event

The Coworking Creators Summit is a new virtual event created for people who run and market coworking spaces.

Happening October 23 from 9am–1pm Pacific, the half-day summit features eight expert guest teachers sharing what’s working right now in coworking marketing, content strategy, storytelling, and community building.

Topics include:

📸 Capturing better photos

🗣️ Storytelling and visibility

🧠 Finding your brand voice

🧩 Content distribution strategy

💛 Creating connection through content

📈 Differentiating your space with content

🎟 $99 Live Pass | $129 Pro Pass (includes recordings + bonus content)🌐 Learn more and get your pass at coworkingcreators.com

Brave Ideas Season 15, Episode 8

This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”

📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes and bloopers)

Structuring equitable landlord-operator deals

In this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble tee up a deep dive with Andy Igoe from New York City.

We unpack how to replace desk-based pricing with licensable SqFt, how to build empirical comps from live market quotes, and how to model real ramps that reflect sales cycle times, seasonality, lead generation capacity, and customer size mix.

Andy shares how his teams presented full upside and downside scenarios to landlords, how to align incentives across management agreements and hybrid leases, and why he believes private offices anchor the P&L while amenity areas support, not dilute, EBITDA.

We close with when flex should be treated as a building-level amenity that lifts asset value even if modeled rent trails the headline rent number.

What You’ll Learn in This Episode

* How to price by licensable SqFt and translate competitor quotes into revenue per SqFt

* Why the classic 30 percent to 90 percent ramp can mislead, and how to model local, operational reality

* How sales cycle times, seasonality, and lead generation capacity shape a defendable ramp

* How to align fees and waterfalls so site profitability comes first in owner–operator structures

* When flex as an amenity improves whole-asset outcomes even at sub-headline rent

Key Takeaways for Operators

* Present pricing in SqFt with clear inclusions, move away from desk price for serious comparisons

* Build empirical comps from local quotes, position your product inside the true market range

* Size amenity areas to support sales and retention, protect breakeven and NOI

* Use scenario ranges and mitigation levers to manage underperformance with owners

Key Takeaways for Real Estate Investors

* Demand auditable underwriting with apples-to-apples pricing and real operational inputs

* Align incentives to site profitability, avoid fee structures that reward revenue without cost discipline

* Treat flex as a building amenity when it lifts leasing velocity, occupancy, and overall value

* Benchmark models against market rent and realistic ramps that fit the floor plate

CONNECT

* Connect with Andy Igoe

* Connect with Caleb Parker

* Connect with Sam Gamble

* Learn about ReturnSuite

Behind the Scenes

(Keep scrolling for bloopers)

Recorded remotely between London and New York City in the Brave Ideas virtual studio.

BLOOPER REEL

💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.

Join the Conversation

🎧 Listen now and see how licensable SqFt, empirical comps, and transparent scenarios make your flex model auditable, then drop a comment below with your favourite soundbite.

Brave Ideas Season 15, Episode 7

This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.Media (incl. behind the scenes)

Brand fit is the new location

In this episode, Brave Corp CEO, Caleb Parker, sits down with Amy Taylor from Cushman & Wakefield in the Workplace Creations London office to unpack how enterprise customers choose flex, why long-term partnerships beat one-off placements, and how the whole building experience drives outcomes.

Amy explains how she matches occupier brands to operator brands, how advisors stay close after move-in to protect renewals, why clients still need to feel the space in person, and why operators should stop selling desks and start presenting value in SqFt with clear inclusions.

🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.

What You’ll Learn in This Episode

* How to align occupier brand with operator brand so members stay

* Why partnership thinking improves renewals and portfolio decisions

* How to show total value by counting shared amenities and hospitality, not just private SqFt

* When stakeholders need a physical tour, and how to stage a show-and-feel experience that converts

* Why quoting in SqFt with inclusions beats price per desk for serious enterprise comparisons

Key Takeaways for Operators

* Present availability in SqFt, list what is included, and disclose the SqFt of shared amenities for fair comparison

* Lead with brand alignment, match your vibe and service level to the customer’s identity, then prove it post-move-in

* Create a physical proof point, show suites and walk-throughs remain decisive for many enterprise buyers

Key Takeaways for Real Estate Investors

* Enterprise demand expects quality hospitality, brand alignment, and amenity access alongside private demise

* Advisory-led narratives that quantify whole-building value lead to better decisions and stickier occupancy

CONNECT

* Connect with Amy Taylor

* Connect with Caleb Parker

* Connect with Sam Gamble

* Learn about ReturnSuite

Behind the Scenes

Recorded in London at Workplace Creations’ studio on a sunny day that made the walk from the station an easy choice.

💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.

Join the Conversation🎧 Listen now and see how brand fit, partnerships, and outcome-led pricing help enterprise customers choose flex with confidence, then drop a comment below with your favourite soundbite.