GCUC UK lands in London next week; go behind the scenes with Emilie Lashmar before you go | Grab a ticket here.

For this Special Edition Brave Ideas episode in collaboration with GCUC UK , Brave Corp CEO, Caleb Parker sits down with Emilie Lashmar in the MUTE Showroom in Clerkenwell London to unpack what drives Emilie’s passion for coworking, what ignited her career and why GCUC UK.

The conversation explores how brand, hospitality, and community shape modern workplaces, and covers the evolution of coworking in the UK, the tension between purist vibes and scalable operations, and how to attract enterprise members without diluting the energy that makes a space feel alive.

🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.

What you will learn

* Why brand is a lived experience, not a logo, and how to operationalise it across hiring, sales, and daily rituals

* How design and hospitality create belonging and help people do better work

* Practical ways independents can scale while protecting authenticity and community

* Product mix and floorplate strategy, how to blend coworking, studios, and managed space for margin and vibe

* Recruiting for values, building playbooks, and training teams so the culture travels

* Enterprise demand, how to welcome larger members while keeping the room diverse and collaborative

* Year-round community, why intimate peer groups and regional touchpoints matter for operators

Who should watch/listen

Landlords exploring flex, independent operators, brand and community leads, enterprise workplace teams, investors seeking the commercial levers behind flex.

Key Topics Mentioned

Brand and community, hospitality mindset in operations, independents and corporates learning from each other, brokers and brand alignment, member experience as a driver of choice and performance, stress management ahead of conference season, the future of GCUC UK with more intimate peer groups and regional moments.

CONNECT

* Connect with Emilie

* Visit GCUC UK Website

* Grab a ticket

* Connect with Caleb

BEHIND THE SCENES

(and previous GCUC snaps)

A Brave Ideas Special Feature

📺 WATCH the full episode EXCLUSIVELY on BraveIdeas.media

Why Flex Operators Must Think Like Airbnb

In this episode, Brave Corp CEO, Caleb Parker, is joined by Ivan Guberkov Chief Product Officer at OfficeRnD, to explore why coworking must adopt an Airbnb-style e-commerce mindset before it can achieve the brand power of Soho House.

Actionable strategies every operator can apply, including:

* Open vs closed tech stacksHow to audit your systems, avoid lock-in contracts, and prioritize integrations that protect flexibility and ROI

* Selling like AirbnbWhy seamless digital experiences, real-time availability, and transparent pricing are critical for winning members

* Revenue management & dynamic pricingHow to approach it without the AI hype, when it makes sense to start, and who in your team should own it

* AI sales agentsThe promise, pitfalls, and the baseline data you need before implementation

* Automation for efficiencyFreeing your team from admin tasks so they can focus on hospitality and the member experience

* The evolving role of brokersShifting from traditional middlemen to tech-enabled affiliates in a future of real-time inventory and global distribution

Who Should Watch/Listen?

Whether you run a single coworking location or a global flex portfolio, this episode is packed with insights to future-proof your operations and keep your team focused on what matters most—your members.

Connect

* Connect with Ivan Guberkov

* Learn about Office RnD

* Connect with Caleb Parker

This Brave Ideas Special Feature is brought to you in partnership with Office RnD, customizable coworking and workplace management platform.

Special Feature Bonus Episode

This one is for the creators! Forward this to your team member who manages your marketing, social media and/or community.

📺 Watch the full show at www.BraveIdeas.media

Content is the best way to differentiate your brand is

In this conversation, Brave Corp CEO, Caleb Parker, chats with Cat Johnson to get the details behind the Coworking Creators Summit 2025.

(Scroll down for event details)

This Special Feature

In this conversation Caleb asks Cat to go behind the scenes, from the early day’s of her career to finding her vibe with coworking to becoming a coworking community champion and coach, and why she care’s so much about helping coworking brands (her why).

They dive into how content marketing helps coworking brand differentiate, and explore the significance of understanding one's ideal customer.

This discussion highlights the need for coworking spaces to reflect their local communities and the future of work, which increasingly values in-person connections and flexibility.

🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple, Spotify, or wherever you listen.

The Event

The Coworking Creators Summit is a new virtual event created for people who run and market coworking spaces.

Happening October 23 from 9am–1pm Pacific, the half-day summit features eight expert guest teachers sharing what’s working right now in coworking marketing, content strategy, storytelling, and community building.

Topics include:

📸 Capturing better photos

🗣️ Storytelling and visibility

🧠 Finding your brand voice

🧩 Content distribution strategy

💛 Creating connection through content

📈 Differentiating your space with content

🎟 $99 Live Pass | $129 Pro Pass (includes recordings + bonus content)🌐 Learn more and get your pass at coworkingcreators.com