How do small brands grow? Where should startups start with marketing? And when does brand marketing actually make sense?

In this episode of Brands of Value, host David Göz sits down with Peter Kiefer, Managing Partner at PUNCH Marketing Consultancy. With years of experience in brand positioning and ROI-driven marketing, Peter helps brands find real, sustainable growth opportunities.

Together, they tackle the big questions for CMOs, marketers, growth managers, and startup founders:

• How can small brands grow without massive budgets?

• Where should startups focus their marketing efforts first?

• When is the right time to invest in brand marketing?

They also break down Byron Sharp’s ‘How Brands Grow’—what works, what doesn’t, and why small brands can’t always apply big-brand strategies. If you’re navigating growth with limited resources, this episode is for you.

Tune in for practical insights, sharp takes, and real strategies to help your brand grow.

Is your marketing strategy truly driving your business forward, or is it too focused on promotion?

In this episode of "Brands of Value," host David Göz engages in a compelling conversation with Alexander Schulze, Manager at Vivaldi Group—a global marketing consultancy specializing in brand strategy, innovation, marketing, and digital transformation.

Alexander, with extensive experience across industries such as nutrition, retail, automotive, and energy, shares his insights on developing robust business models and brands in today's dynamic market.

Together, they discuss the shift from a holistic marketing approach to a predominant focus on promotion, examining its implications for businesses.

Tune in to uncover actionable strategies for Chief Marketing Officers and Marketers to realign marketing with overarching business objectives, ensuring sustainable growth.

Don't miss this opportunity to rethink and revitalize your marketing approach.

Unlock the secrets of simplicity in marketing with Billy Broas on the latest episode of Brands of Value.

Billy contacted me and said that he had an idea for the podcast description of an evergreen idea and he wasn't wrong!

In this episode, we thoroughly discussed how Simplicity makes marketing both easier for you and more approachable for your clients.

Tune in now!

PS. The book breaks down pretty advanced marketing theory into actionable steps.