Marketing = strategic business function. - feat. Alexander Schulze | 007

Is your marketing strategy truly driving your business forward, or is it too focused on promotion?

In this episode of "Brands of Value," host David Göz engages in a compelling conversation with Alexander Schulze, Manager at Vivaldi Group—a global marketing consultancy specializing in brand strategy, innovation, marketing, and digital transformation.

Alexander, with extensive experience across industries such as nutrition, retail, automotive, and energy, shares his insights on developing robust business models and brands in today's dynamic market.

Together, they discuss the shift from a holistic marketing approach to a predominant focus on promotion, examining its implications for businesses.

Tune in to uncover actionable strategies for Chief Marketing Officers and Marketers to realign marketing with overarching business objectives, ensuring sustainable growth.

Don't miss this opportunity to rethink and revitalize your marketing approach.