Brands for a Better World (formerly Evolve CPG)

De: Gage Mitchell of Modern Species
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  • Resumen

  • We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a sustainable brand design agency helping better brands grow to scale their impact.
    © 2025 Copyright - Brands for a Better World and Evolve CPG by Modern Species LLC
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Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Candy with Character with Michael Fisher of Rotten

    Candy with Character with Michael Fisher of Rotten
    Apr 24 2025
    In this conversation, Michael Fisher, founder and CEO of Rotten, shares his journey of building a candy brand from scratch with zero experience in the industry. He talks about the initial trap that many startup CEOs fall into, himself included, of chasing the symbols of success instead of focusing on the business fundamentals. Michael then shares his personal connection to candy and the creative process behind building a brand narrative that emotionally resonates with consumers. During the conversation we touch on the power of learning from advisors, the role of Kickstarter in validating his product concept, and his focuses on healthier ingredients while maintaining great taste. Michael also shares insights on creative collaboration, the challenges of competing in the candy industry – including navigating legal issues with larger brands, and his vision for a better world through diverse product options. Key points from this episode:Transitioning from a startup CEO mindset to real business is crucial.Learning from advisors and networking is key to success.Kickstarter served as a validation tool for Rotten's concept.A personal connection to candy inspired the brand's focus.Building a brand narrative is essential in a competitive market.World building with engaging characters enhances brand identity through rich and engaging storytelling.The candy industry is brand-dominated, requiring strong branding to compete for loyalty.A significant portion of consumers are purchasing less candy due to health concerns.The brand aims to attract consumers who have never purchased better-for-you candy before.Formulation challenges are common when creating healthier candy options.The brand has undergone multiple reformulations to improve product quality.Legal challenges from larger brands can be daunting but also indicate market presence.The goal is to provide consumers with better options that taste great.A better world means offering diverse food options, including healthier choices. Sound Bites:"It's really hard to remember that there isn’t a playbook. What's going to work for your brand is going to be a completely unique path""I stopped buying a lot of candy actually and I missed it. I missed the experience of eating candy.”"I really wanted to have a focus on building a strong brand that people could love.""We have worlds that haven't been explored, you know, Freektopia and all these fun places.”“More than a third of consumers in our category, non-chocolate candy, reported purchasing less candy over the last year. And the number one reason they report that is health and diet concerns."“We are showing that there is demand from people and people are willing to pay a premium for candy that still tastes incredible and gives them some of these health benefits.”“We're gonna win here is if someone eats our candy and it's their favorite candy, regardless of the health benefits.""So that was a fun time for me to play around in my kitchen, but quickly learned that it's a very technical product to make." Links:Michael Fisher on Linkedin - https://www.linkedin.com/in/michael-fisher1/Rotten - https://eatrotten.com/Rotten on Instagram - https://www.instagram.com/eatrotten/Rotten on Tiktok - https://www.tiktok.com/@eatrottenRotten on YouTube - https://www.youtube.com/@eatrottenRotten on LinkedIn - https://www.linkedin.com/company/eatrotten/posts/…Dr James Richardson - Evolve CPG episode 74 - https://modernspecies.com/brands-for-a-better-world-podcast/focus-on-your-fans-dr-james-richardson-premium-growth-solutions?rq=rampingRamping Your Brand Book - https://www.rampingyourbrand.com/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Michael Fisher and Rotten06:09 The Transition from Startup CEO to Real Business08:49 Learning the CPG Landscape12:00 The Role of Advisors and Networking14:59 Kickstarter: A Launchpad for Validation18:11 Personal Connection to Non-Chocolate Candy21:05 Building a Brand with a Narrative23:55 World Building in Brand Development28:31 Creative Collaboration in Candy Design31:49 Building Emotional Connections with ...
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    57 m
  • Why We Should Eat Bugs with Dr. Aaron T. Dossey of All Things Bugs

    Why We Should Eat Bugs with Dr. Aaron T. Dossey of All Things Bugs
    Apr 16 2025
    In this conversation, Dr. Aaron T. Dossey discusses the surprising amount of land clearing around the globe for agriculture and its detrimental effects on the environment, including biodiversity loss and climate change. The solution, according to our guest, is insect protein as a sustainable alternative to traditional livestock because of the efficiency and nutritional benefits of growing insects for food. Dr. Dossey shares his journey into the field of entomophagy, detailing how he transitioned from a passion for insects to founding All Things Bugs LLC where he focuses on the commercialization of insect-based food products. In this conversation, Dr. Aaron T. Dossey discusses the challenges of the insect protein market, the processing techniques he developed, the hurdles faced in scaling production, and the importance of consumer acceptance. Dr. Dossey emphasizes the need for collaboration within the industry and shares his vision for a sustainable future where insect protein becomes a mainstream food source.Key points from this episode:Land clearing contributes significantly to climate change.Deforestation leads to loss of biodiversity and ecosystem degradation.Insect protein is more sustainable than traditional livestock.Insects require less water and resources for production.Insects provide complete proteins and essential nutrients.Funding opportunities can drive innovation in sustainable food sources.Product development in insect protein is complex but necessary.Scaling insect farming can address food security issues.Serendipity plays a role in entrepreneurial success.Innovative processing techniques can enhance the quality of insect protein.Market challenges include competition from lower-quality products.Consumer acceptance is crucial for scaling insect protein products.Collaboration within the industry can lead to more efficient practices.Raising awareness about the benefits of insect protein is essential.Funding and investment are critical for growth in this sector.Sustainable practices can make insect protein a viable alternative.The ingredient price must be competitive for widespread adoption.Consumer products can help normalize insect protein in diets.A better world includes more wild spaces and equitable economic systems. Sound Bites“It appears that land clearing potentially is a bigger problem than climate change.""We're losing species faster than we can track.""Insects are really a no-brainer when you really look at their benefits, their efficiency, all the positive attributes and lack of negative – other than perception, there really aren't a lot of negative attributes.""Insects use very little water compared to livestock. For example I see usually around 1% water use compared to beef, or something in that range.”"Insects are complete proteins, unlike many plants.""We need to scale up sustainable technologies quickly.""We need to reduce beef and dairy consumption.""We are the R&D labs for major food manufacturers." LinksDr Aaron T Dossey on LinkedIn - https://www.linkedin.com/in/aarontdossey/All Things Bugs - https://allthingsbugs.com/All Things Bugs on LinkedIn - https://www.linkedin.com/company/allthingsbugs/All Things Bugs on Facebook - https://www.facebook.com/AllthingsbugsAll Things Bugs on X - https://x.com/AllThingsBugsAll Things Bugs on YouTube - https://www.youtube.com/user/AllThingsBugsAll Things Bugs on TikTok - https://www.tiktok.com/@allthingsbugsAll Things Bugs: Leader in Insects as a Sustainable Bioresource - https://www.youtube.com/watch?v=CgGWStYQC_YBugs In Space: Biomimicry Solution for Sustainable Food on the Moon, Mars and Earth - https://www.youtube.com/watch?v=vp0S-Gfk_tAInsects as Sustainable Food Ingredients (Book) - https://shop.elsevier.com/books/insects-as-sustainable-food-ingredients/dossey/978-0-12-802856-8Invertebrate Studies Institute - https://isibugs.org/Invertebrate Studies Institute on LinkedIn - https://www.linkedin.com/company/isibugs/Invertebrate Studies Institute on Facebook - https://www.facebook.com/InvertebrateStudiesInstitute/Invertebrate Studies Institute on X - https://x.com/ISIBugsInvertebrate Studies Institute Research Video - https://vimeo.com/user48219928Griopro (Ingredient) - https://griopro.com/Some videos:https://www.youtube.com/watch?v=CgGWStYQC_Yhttps://www.youtube.com/watch?v=vp0S-Gfk_tAhttps://vimeo.com/user48219928…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage ...
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    1 h y 10 m
  • 166 - Food-Focused Podcasts with RJ Bee of Heritage Radio Network

    166 - Food-Focused Podcasts with RJ Bee of Heritage Radio Network
    Apr 9 2025

    In this conversation, RJ Bee, the executive director of Heritage Radio Network, shares the story of how the network was founded and how they transitioned from a local radio station to a diverse podcasting platform focused on food systems storytellers. We discuss the mission-driven initiatives of Heritage Radio Network, like the fellowship program that trains fellows in food storytelling and podcasting, and the importance of community support for the nonprofit. RJ and Gage then discuss the interconnectedness of food systems, the challenges faced by farmers, and the potential of technology to innovate sustainable practices. RJ shares his vision for a better world, emphasizing the need for responsible consumption and the role of businesses in creating positive change.

    Key points from this episode:

    • Heritage Radio Network started as a pirate radio station in shipping containers.
    • The network has evolved from local radio to a national podcasting platform.
    • COVID-19 significantly changed recording practices, with a shift to remote recording.
    • Community engagement is crucial for the network's mission and growth.
    • The network categorizes its podcasts into food industry and business, food culture and systems, and food news and trends.
    • In-person gatherings are being reintroduced to foster community connections.
    • The future of audio-only podcasting with platforms shifting towards prioritizing video content.
    • Heritage Radio Network has a mission-driven approach to podcasting.
    • The fellowship program trains individuals in food storytelling.
    • Community support is crucial for nonprofit organizations.
    • Farmers are facing significant challenges in the current climate.
    • The food system is interconnected with various social issues.
    • Innovations in food technology can lead to healthier eating.
    • Technology can play a role in improving food sustainability.
    • A better world involves responsible consumption and giving back.
    • Capitalism can coexist with environmental responsibility.
    • Storytelling is a powerful tool for food advocacy.
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    51 m
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Great topics

Wonderful podcast with interesting topics. Great for anyone who cares about, or would like to learn more about, sustainability. Both the host and the guests are well spoken and knowledgeable and keep you attentive and interested while listening. As a bonus, you get to learn about new sustainable companies to look into and support.

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