On this episode of Brand On The Rocks, Ryan Holck dives into a challenge every business owner faces but rarely diagnoses correctly: when your product isn't the problem—your message is.

Too often, we blame slow sales on ads, algorithms, or even the economy, when in reality, it comes down to how (or if) people understand what you actually do. Ryan Holck shares the story of a seasoned glass installer whose stellar work remains a best-kept secret because his messaging just doesn't connect outside his immediate circle. Sound familiar?

In this "straight up" episode, you'll discover:

• Why even the best products fail when paired with a muddled pitch

• The hidden cost of forcing customers to "decode" your marketing

• Five foundational questions that uncover the real story your brand should be telling

• Simple ways to distill your message so a 12-year-old—or busy scrolling prospect—immediately gets it

• How to move from "right product/wrong pitch" to a message that actually gets attention and action

• The strategic shift from struggling with scattered ads to building consistent, clear communication where your audience spends time

Whether you're frustrated by wasted ad spend, tired of complicated funnels, or just wondering why no one talks about your business, this episode is for you. Ryan Holck serves up practical, honest guidance to help you clarify your brand message, simplify with confidence, and build a repeatable strategy—so your business finally gets the attention (and sales) it deserves.

Curious to see what happens when you fix your story, simplify your pitch, and quit playing marketing roulette? Pour yourself a glass and press play! Listen now and follow Brand On The Rocks so you never miss the ideas that help your brand stand out—neat, bold, and unmistakably clear.

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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.

In this episode of Brand On The Rocks, Ryan Holck dives straight into one of the most persistent challenges in business storytelling: the fog that keeps your message hidden from the very people you want to reach. He breaks down the four common ways business stories break down—being incomplete, confusing, not actionable, or failing to deliver results—and shares practical strategies to bring clarity back to your brand's narrative.

Whether you're struggling to articulate what makes your business special, finding it hard to connect with your ideal customers, or simply want your message to drive real results, this episode is packed with insights to help you clear the fog. Tune in for actionable tips, real-life examples, and a simple framework to sharpen your story so customers lean in instead of walking away. Get ready to make your message bold, clear, and unforgettable!

Episode highlights include:

• Real-world examples of business owners and brands struggling with clarity

• The dangers of insider jargon and being "too clever" for your own good

• Simple frameworks for making your story actionable (and why most brands miss this step)

• How to transform a murky message into one that genuinely connects and converts

Whether your story suffers from too much detail, missing context, or just needs a practical tune-up, Ryan offers clear, actionable steps to break through the fog and make sure your brand gets noticed—and remembered.

If you're ready to cut through the haze and let your bold ideas shine, pour yourself a glass and tune in. Don't forget to follow Brand On The Rocks for more straight-up insights and strategies to keep your message clear and your brand unforgettable.

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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.

Welcome back to Brand On The Rocks! In this unique episode, host Ryan Holck takes you inside a live workshop session recorded at The Thing Orlando – a conference for entrepreneurs. Instead of the usual interviews or marketing audits, you'll join Ryan Holck as he helps real business leaders distill their stories on the spot, with practical guidance on crafting messages that stand out and get remembered.

You'll hear engaging conversations with audience participants, as they share personal experiences, ranging from camping lore to booking once-in-a-lifetime Disney adventures, and then workshop them into powerful business stories. Ryan Holck draws inspiration from memorable storytellers like Phil Robertson and Jeff Foxworthy, showing how to make your own stories simple, repeatable, and emotionally impactful.

If you've ever struggled to connect with an audience in a way that sticks, or wished your elevator pitch could leave a lasting impression, this hands-on episode is for you. Grab your notepad, Brand On The Rocks is about to give you the recipe for storytelling clarity your brand has been waiting for.

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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.

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In this "On the Rocks" episode of Brand on the Rocks, host Ryan Holck tackles one of the most overlooked – yet absolutely essential – aspects of brand marketing: website messaging. Whether your site is the digital front door of your business or the first impression you make on potential customers, Ryan makes it clear that how you communicate your story online is make-or-break.

Get ready for a practical, hands-on audit: Ryan lays out the exact steps you need to follow to evaluate your website's messaging for clarity, effectiveness, and action. He breaks down the process into three strategic "tests":

• The Clarity Test – Can a stranger answer four crucial questions from your homepage in under seven seconds? If not, your story might be getting lost.

• The Headlines Test – Ryan shows you how to pull your headlines into a doc and judge whether they stand alone to tell your brand's story, appeal to your customer's actual search terms, and reinforce your process and value.

• The Calls to Action Review – Are your visitors overwhelmed with too many options, or left wondering what to do next? Ryan teaches you how to tally and evaluate your actionable buttons, links, and offers so every visitor knows exactly what you want them to do.

But this isn't just theory: Ryan walks through a real-life, rapid-fire website audit for a friend's business, revealing how these principles play out—and where most sites fall short in converting visitors into leads.

If you're a small business owner, solopreneur, or passionate entrepreneur, you'll walk away from this episode with a direct, step-by-step blueprint for transforming your website from a passive "about us" page into an active sales tool that keeps your messaging bold and your brand unforgettable.

Ready to distill the clutter and sharpen your website's impact? Listen to the episode, grab the downloadable audit guide from the show notes, and follow Brand on the Rocks for more straight-up insights on marketing, messaging, and making your brand stick.

Pour yourself your favorite drink, hit play, and commit to clarity—your business will thank you.

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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.

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#MarketingPodcast

In this straight-up episode of Brand on the Rocks, Ryan Holck invites you to take your bold business ideas and distill them down into crystal-clear messaging that actually works.

Drawing inspiration from the art of distilling high-quality spirits, Ryan walks listeners through a three-step brand clarity framework designed to cut through the marketing noise: knowing your big story, simplifying your message, and building a strategic plan for sharing it.

Tune in as Ryan shares practical insights and analogies, from closet choices to Lego manuals, that make the sometimes-daunting process of message refinement accessible and actionable. Discover the power of asking the right questions to identify your core brand message, learn how to break complex ideas into bite-sized, high-proof stories, and get inspired to map out your marketing efforts so every piece fits together with purpose.

Episode Highlights:

• Discover why complexity in messaging often pushes customers away, and how to solve it

• Hear Ryan's personal reflections from distillery tours and lessons with business coach Terry Weaver

• Learn the parallels between distilling spirits and distilling stories, plus the key ingredients of brand clarity

• Get practical questions to ask yourself to hone your brand message for any context, audience, or channel

• Explore real business examples, from Apple Watches to local formalwear, that demonstrate strategic storytelling in action

Takeaways: Whether you're a business owner, consultant, or marketer responsible for brand growth, you'll walk away with a blueprint for clarifying your big idea, communicating with impact, and building lasting customer relationships. Ryan's framework will help you avoid information overload, focus on what matters, and position your brand as both memorable and trusted.

Pour yourself a glass, settle in, and get ready to sharpen your message, so every time you speak, your audience listens and responds. Hit play and be sure to follow Brand on the Rocks for more clarity, strategy, and bold conversations each week.

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Episode Resource:

Brand Clarity | Finding Your Core Story Worksheet

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Cut through the noise and create a brand story that connects with your customers. Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.

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This episode we are partnered with The Thing Orlando. A live event for leaders ready to scale what's working and move faster with clarity and momentum. This three day event is November 14-16, 2025 at the Wyndham Lake Buena Vista, FL. For details visit https://thethingorlando.com/ and use code IMWITHRYAN for 10% off your registration

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#BusinessOwner
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On this episode of Brand on the Rocks, host Ryan Holck dives deep into the concept of the "trust recession" and why brands are struggling to connect with their audiences in today's noisy marketplace.

Using timely case studies from Maxwell House and Walmart, Ryan explores how even legacy brands can miss the mark when they lose sight of their core audience and try to solve problems their customers don't actually have.

Through relatable stories and actionable insights, you'll learn the importance of understanding your audience, aligning your products to their real needs, and the pitfalls of adding flashy features that dilute your brand's message.

Whether you're a business owner, marketer, or simply interested in the power of clear storytelling, this episode delivers tried-and-true strategies for building trust, growing your brand, and avoiding marketing missteps. Even the ones billion-dollar companies make.

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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.