#6: From Confusion to Trust | Building Brand Consistency Across Every Touchpoint with Adam McLaughlin

In this episode of Brand on the Rocks, Ryan Holck is joined by guest Adam McLaughlin for a candid "shared pour" conversation on a topic that every leader, marketer, and entrepreneur wrestles with: clarity. Together, they dig deep into the practical reasons why clarity isn't just a nice-to-have for your brand, it's the spark that exposes confusion and sets the stage for true consistency, trust, and lasting customer relationships. Episode highlights include: Adam's unique ladder approach to brand trust, breaking down how clarity leads to consistency, consistency builds trust, and trust drives referrals and repeat business. Real-world stories, including the fastest plumber in town and a rocky automotive repair experience, revealing how small gaps in consistency erode customer confidence—no matter how good your messaging is. Actionable steps for leaders: Learn how to uncover your organization's true values and bridge the gap between internal culture and customer experience. Adam and Ryan walk through practical litmus tests for clarity and discuss ways to involve both your team and your customers in building a trustworthy brand. Why documenting your values isn't enough—and what it really takes to drive clarity across every touchpoint, from your front desk to your social media voice. Candid moments on how exposed confusion can actually make your brand healthier, stronger, and more memorable. Whether you're the CEO of a growing company, a marketer looking to tighten up your messaging, or a solo entrepreneur ready to start out right, this conversation will give you concrete tools, fresh insights, and—possibly—a shot of courage to tackle the confusion brewing under the surface. So pour yourself a glass, subscribe to Brand on the Rocks, and tune in to "Building Brand Consistency Across Every Touchpoint." Get practical wisdom you can use to craft a brand experience that builds trust—no matter how many colored shirts your team wears. Hit follow so you don't miss the next pour of brand strategy and candid advice! -- Connect with Adam McLaughlin: TrustMarketingAgency.com x.com/adam_mclaughlin Instagram.com/adam_mclaughlin https://www.linkedin.com/in/adam-mclaughlin-809a084 -- Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com. Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint. Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com. -- This episode we are parnered with The Thing Orlando. A live event for leaders ready to scale what's working and move faster with clarity and momentum. This three day event is November 14-16 at the Wyndham Lake Buena Vista, FL. For details visit https://thethingorlando.com/ and use code IMWITHRYAN for 10% off your registration -- #BrandOnTheRocks #ClarityExposesConfusion #BrandStrategy #MarketingTips #BusinessGrowth #ContentMarketing #BrandClarity #TrustBuilding #ConsistentBranding #BrandCulture #CustomerExperience #ValueDrivenBusiness #Leadership #MessagingMatters #Entrepreneurship #BusinessPodcast #AdamMcLaughlin #RyanHolck #BrandAudit #CustomerTrust #MarketingStrategy