Did you know that brands with a strong emotional connection outperform their competitors by 85%?

In this episode, we’ll dive into the heart of personal branding: crafting your "why" through the timeless framework of the Hero’s Journey. Whether you're an entrepreneur or a leader, discovering and articulating your “why” is the first step toward building a brand that deeply resonates with your audience.

I’ll share my unique approach, using psychology and neuroscience to create humanized and authentic brand stories. Together, we’ll walk through the five key stages of the Hero’s Journey - Ordinary World, Call to Adventure, Refusal to the Call, Trials and Tribulations, and The Reward - to craft a "why" that connects, inspires, and drives meaningful relationships with your audience.

Tune in to episode 116 of The Brand Therapist for actionable insights into using storytelling to bridge the gap between your brand and your ideal client.

In This Episode, You Will Learn:

• Why your "why" is the cornerstone of personal branding and how it goes beyond your story (3:15)
• The 5 Hero’s Journey stages that simplify crafting a compelling brand story (7:45)
• How vulnerability and trials make your brand relatable and human (13:30)
• The power of psychology and neuroscience in building a brand that resonates (16:00)
• Why your personal and professional brand should be inseparable for success (20:10)

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Why do so many small businesses fail, and what separates success from struggle?

In this episode, I’m joined by Marcus Hamaker, a seasoned entrepreneur, business strategist, and CEO of Boost USA. With over 30 years of leadership experience, Marcus shares his insights on overcoming common growth obstacles, scaling efficiently, and building a brand that reflects your business’s core values. Marcus also discusses the mindset shift business owners need to move from running a lifestyle business to creating a scalable, sellable asset.

Throughout this episode, Marcus dives into his journey from growing up in a family business to running a global consulting company and hosting The Pursuit of Value Podcast. He offers actionable tips for tackling inefficiencies, building robust processes, and using branding as a tool for consistency and trust. Whether you’re a small business owner or a seasoned entrepreneur, Marcus’s advice will empower you to focus on value, growth, and clarity in your business.

Tune into episode 115 of The Brand Therapist and discover how to simplify complexity, scale sustainably, and unlock the potential of your brand.

In This Episode, You Will Learn:

• The revenue thresholds where businesses tend to stall and why (3:39)
• Why processes are critical to scaling your business (9:30)
• How to navigate global team challenges and cross-time zone communication (5:21)
• The difference between a lifestyle business and a growth business mindset (14:27)
• Why branding consistency is essential for small business success (26:36)

Connect with Marcus Hamaker:

• Website
• Podcast
• Instagram

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like something was missing from your career, even after checking all the boxes?

In this episode, I’m joined by Courtney Petrin, a self-made entrepreneur who transitioned from a career in clinical psychology to founding a thriving design and renovation firm in Sarasota, Florida. Courtney shares her journey from working in mental health to flipping houses, which unexpectedly evolved into a client-focused business centered on crafting authentic brand stories through personalized designs.

Throughout this episode, Courtney discusses how her psychology background equips her to connect deeply with clients, build trust, and deliver designs that resonate emotionally. We explore her entrepreneurial pivot, the importance of storytelling in branding, and how she balances professional growth with personal fulfillment.

Tune into episode 114 of The Brand Therapist to discover how Courtney turned her desire for creativity into a flourishing business while staying true to herself and her clients.

In This Episode, You Will Learn:

• How Courtney’s psychology background shapes her personalized design approach (2:30)
• The turning point from house flipping to a thriving design business (6:45)
• The power of authenticity and storytelling in building a standout brand (10:30)
• Courtney’s take on success and balancing entrepreneurship with personal goals (14:00)
• Key lessons in resilience, adaptability, and staying authentic as an entrepreneur (23:00)

Connect with Courtney Petrin:

• Website
• Facebook
• Instagram

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.