From Clinical Psychology to Design Success: Building an Authentic Brand with Courtney Petrin

Have you ever felt like something was missing from your career, even after checking all the boxes?

In this episode, I’m joined by Courtney Petrin, a self-made entrepreneur who transitioned from a career in clinical psychology to founding a thriving design and renovation firm in Sarasota, Florida. Courtney shares her journey from working in mental health to flipping houses, which unexpectedly evolved into a client-focused business centered on crafting authentic brand stories through personalized designs.

Throughout this episode, Courtney discusses how her psychology background equips her to connect deeply with clients, build trust, and deliver designs that resonate emotionally. We explore her entrepreneurial pivot, the importance of storytelling in branding, and how she balances professional growth with personal fulfillment.

Tune into episode 114 of The Brand Therapist to discover how Courtney turned her desire for creativity into a flourishing business while staying true to herself and her clients.

In This Episode, You Will Learn:

• How Courtney’s psychology background shapes her personalized design approach (2:30)
• The turning point from house flipping to a thriving design business (6:45)
• The power of authenticity and storytelling in building a standout brand (10:30)
• Courtney’s take on success and balancing entrepreneurship with personal goals (14:00)
• Key lessons in resilience, adaptability, and staying authentic as an entrepreneur (23:00)

Connect with Courtney Petrin:

• Website
• Facebook
• Instagram

Let’s Connect!

• Website
• LinkedIn

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