Brand Shorthand Podcast Por Mark Vandegrift and Lorraine Kessler arte de portada

Brand Shorthand

Brand Shorthand

De: Mark Vandegrift and Lorraine Kessler
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Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong.

If you're in the world of marketing, learn tips and tricks that will help you develop a new brand, from finding and focusing on a position, dramatizing that position in the marketplace, and distributing through the wide, wide world of media. With a combined 80 years of marketing experience, both Mark and Lorraine provide insights on campaigns they've led or seen others lead.

All gloves are off when it comes to their take on great strategic marketing moves and those that might have seemed like a good idea at the time, but later flopped. No matter what part of marketing interests you, there'll be something for everyone as we cover positioning strategy, branding, creative dramatization, media selection, sales techniques, analytics, and less discussed parts of the spectrum such as distribution and growth strategies. You can be a strategist, a copywriter, an art director, a web developer, a digital marketing specialist, a sales person, an SEO specialist, and pretty much anything else in the advertising world and you'll find something on the Brand Shorthand podcast that interests you.

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Episodios
  • True Crime Podcasts and the Power of Positioning - Part 2

    True Crime Podcasts and the Power of Positioning - Part 2
    Mar 30 2026

    This week on the Brand Shorthand podcast, Mark and Lorraine continue their discussion on true crime podcasts, a popular and growing category in the world of podcasting. Tune in for part two to learn about what makes these shows addictive, why the community is the magic bullet, the societal impact of these shows, and how marketing and true crime podcasts share basic positioning principles.


    Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

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    31 m
  • True Crime Podcast - A News Niche that is Community-Driven and Addictive

    True Crime Podcast - A News Niche that is Community-Driven and Addictive
    Mar 16 2026

    A little green screen, a camera, and a microphone can put you on the podcast bus. True crime is a popular and growing category in the world of podcasting. How are these channels breaking through, to the point that they are scooping up viewers, and in a very real way, disrupting if not obsoleting traditional network viewing? Tune in to this week's episode of the Brand Shorthand podcast to learn all about true crime podcasting and how marketing is involved in this specific realm.


    Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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    31 m
  • PR News Updates feat. Merce Brown

    PR News Updates feat. Merce Brown
    Mar 2 2026

    Ring Doorbell, AI slop, and Frida Baby backlash. This week on the Brand Shorthand podcast, Mark is joined by special guest, Merce Brown, to talk about the recent chatter in the world of Public Relations. Be sure to tune in to hear how our public relations expert would deal with crisis communication and what her perspective is on these current news updates.


    Join Mark and Merce for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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    28 m
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