True Crime Podcast - A News Niche that is Community-Driven and Addictive

A little green screen, a camera, and a microphone can put you on the podcast bus. True crime is a popular and growing category in the world of podcasting. How are these channels breaking through, to the point that they are scooping up viewers, and in a very real way, disrupting if not obsoleting traditional network viewing? Tune in to this week's episode of the Brand Shorthand podcast to learn all about true crime podcasting and how marketing is involved in this specific realm.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!