Kerry discussed the importance of extending a book's life beyond its initial launch by creating a community around it. She emphasized that this approach allows authors to fulfill the mission that inspired them to write the book in the first place and have a more significant impact on their readers' lives.

The conversation explored the thoughtful process of building a group based on a book's content. Kerry highlighted the importance of:

• Taking a break after the book launch to avoid burnout
• Focusing on just 2-3 key messages from the book that can be implemented into a group
• Positioning yourself as a guide rather than a guru to overcome imposter syndrome
• Creating a strategic timeline that doesn't overwhelm your audience

Both Kerry and Valerie discussed how passive marketing approaches are becoming less effective, while community-based strategies create emotional connections and loyalty among audience members.

• Follow Valerie on LinkedIn for updates when this episode goes live
• Learn more about Kerry Dobson and her work with authors. Check out Kerry's private podcast: "The Great Group Revolution"

Mentioned in this episode:

Join the Author Craft Community!

Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/

How do you know you're ready to take your ideas and put them out to the world? We're diving into this important question on the podcast this episode!

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

The Book Marketing Goodies:

Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! 

Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch!

Download the launch team building guide and class. (AKA how to enlist others to help your book make a big splash at launch!) 

A personal brand is vital for an author, AND for selling more books. Today, we're diving in on why a personal brand is helpful for authors and how it can help you sell more books.

Jump and trust.

Learn and be inspired by artist, Sherri Jones. Hear her perspectives on writing her upcoming book, as well as what she's learned as an artist (and teaching art). She talks about playing it safe versus living out of the box. If you're ready to get inspired to turn your writing into truly a piece of art, you'll love this convo with Sherri Jones!

It's time to live large! Take risks and mess up. Build your bravery muscles as a creator.

https://www.sherrijonesart.com/

Follow on Instagram

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

The Book Marketing Goodies:

Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! 

Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch!

Download the launch team building guide and class. (AKA how to enlist others to help your book make a big splash at launch!) 

A personal brand is vital for an author, AND for selling more books. Today, we're diving in on why a personal brand is helpful for authors and how it can help you sell more books.

Mentioned in this episode:

Join the Author Craft Community!

Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/