Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors Podcast Por Valerie Morris arte de portada

Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

De: Valerie Morris
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Valerie Morris shares tried-and-true methods for launching and marketing a successful book. She shares practical information for new and aspiring authors who want to be educated and make the right steps at the right time. She brings in her digital marketing expertise, along with knowledge from launching her own bestseller as well as numerous other authors' bestsellers. Each episode give practical knowledge you can apply to build out your book marketing strategy and have a successful book launch. Whether you're self-publishing a book, or working with a publisher, these episodes give you the info you need to be an educated author! Get more from Valerie: Free book planning workbook: https://tinterocreative.thrivecart.com/book-planning-workbook/ Book Marketing Plan Blueprint: https://tinterocreative.thrivecart.com/book-marketing-plan-blueprint/Copyright 2026 Valerie Morris Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Crafting Your Author Brand: Insights from Bob Gentle

    Crafting Your Author Brand: Insights from Bob Gentle
    Mar 10 2026
    In this conversation, Bob Gentle joins the show to dive deep into the art and strategy of building a powerful leadership brand - whether you're an author, an entrepreneur, or someone simply wanting to be more intentional about your impact.Key Topics Covered:Personal Brand vs. Leadership Brand:Bob Gentle explains the difference between the brand we accumulate organically and the brand we build intentionally to lead others.Mindset Blocks on the Journey:Imposter syndrome is called out as a natural part of stepping beyond your comfort zone. Bob Gentle shares helpful ways to reframe it as a beacon for growth rather than an alarm. Other common challenges include the belief that your perspective isn’t unique, and how to overcome that.The Power of Your Story and Perspective:You don’t need to be “extraordinary” for your life to be interesting to others. Bob Gentle and Valerie Morris discuss how stories, personal quirks, and daily realities can build connection—whether you have goats in Colorado or an apartment in Glasgow!Your Vibe Attracts Your Tribe:Why authenticity (and a touch of storytelling creativity) goes a long way in attracting the right audience, and how building a “three-dimensional” relationship through content is key.Personal Branding & Character Development:Bob Gentle suggests thinking of yourself as a character, and how appropriate filters and emphasis are necessary depending on the social (or virtual) situation.Choosing Your Content Channels:There’s no one-size-fits-all, whether it’s TikTok, LinkedIn, or something else, the most sustainable platform is the one that aligns with your energy and skill set.Repetition & Strategy:The importance of talking about your book (or project) repeatedly—algorithms and attention spans demand it! But don’t be a one-trick pony; balance content about your book with other buckets of value.Turning Your Book into an Ecosystem:A successful book is just the beginning. Bob Gentle encourages authors to create ways for readers to enter their broader ecosystem, ensuring the book becomes a business asset, not just a calling card.Thinking Bigger Than Your Book:Don’t limit yourself to a single offering; your book can open doors to opportunities at every rung of the value ladder.Best Quotes:"Imposter syndrome is the natural consequence of being on the edge of your comfort zone, of doing things differently, of perhaps trying to be seen as a leader in some way (...) It's what it costs to do what other people won't do."“Imposter syndrome is the natural companion of a leader.”“If you want people to know you in three dimensions, we need to give them structured windows to look in through.”“We need to approach building our personal brand very similar to the way that an actor would play a role.”Whether you’re penning your first draft or launching your next book, your brand is more than a logo—it’s your story, your energy, and the intentional connections you create. Don’t hold yourself back; start building your leadership brand with purpose!Guest Info:Bob Gentle is a leader in personal and leadership branding, working with authors, professionals, and businesses to market and monetize their unique message. He’s active on several books and is known for delivering concise wisdom that sparks transformation.Connect with Bob Gentle:LinkedIn (https://www.linkedin.com/in/bobgentle/)Bob's Work (https://amplifyme.agency/)Connect with Valerie MorrisBooks: We're All Ears: How to increase your impact, influence, and success online in a noisy worldLinkedIn: Weekly posts and updates from Valerie MorrisReserve your domain name or set up website hosting for your author website ​here​.Build your own marketing plan for your book launch with the ​Book Marketing Blueprint​.Rock your next interview with ​this guide​!
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    33 m
  • Marathon, Not a Sprint: Inside Book Marketing with Andy Storch

    Marathon, Not a Sprint: Inside Book Marketing with Andy Storch
    Feb 24 2026

    In this episode of Bound for Bestseller,Valerie Morris sits down with author, speaker, and personal development expert Andy Storch. Known for his relentless book marketing strategies and his distinctive “Own Your…” book series, Andy Storch offers a behind-the-scenes look at how he writes, launches, and promotes his books, plus valuable insights into successful collaborations and building a personal brand. He also shares insider experience on co-authoring a book and the process around that!

    What You’ll Hear in This Episode:

    1. Marketing Mindset for Authors: Andy Storch shares why consistent visibility is crucial for book marketing, debunking the myth that “you’re talking about your book too much.”
    2. Journey to Authorship: Andy Storch walks through his career evolution, from consulting and training to entrepreneurship and podcasting, explaining how his first book “Own Your Career, Own Your Life” was inspired and written, and why building a business around a book was always part of his plan.
    3. Co-Authoring and Group Projects: Hear what it’s really like to write a book with a partner. Andy Storch discusses his collaboration with Mike Kim on “Own Your Brand, Own Your Career,” the highs and challenges of group projects, and why communication and clearly defined roles are essential for success.
    4. Leveraging Strengths and Knowing Limitations: Both Valerie and Andy Storch share personal experiences about how understanding your work style (dreamer vs. executor) or hiring the right support can make or break creative partnerships and book projects.
    5. Book Launch Strategies That Work: Dig into Andy Storch’s playbook for successful launches, including building an early reader team, recruiting influential endorsers, and following up persistently for Amazon reviews (for both yourself and for others - hello, karma bank!).
    6. The Value of Reciprocation in the Author and Business Community: Find out why leaving reviews and supporting other authors is both good karma and solid strategy.

    Connect with Andy: :

    1. Books: “Own Your Career, Own Your Life” and “Own Your Brand, Own Your Career” (both available on Amazon).
    2. LinkedIn: Daily posts and updates from
    3. Andy Storch
    4. .
    5. Podcasts: The Andy Storch Show (with daily stories and lessons) and Talent Development Hot Seat.
    6. Website: andystorch.com

    Connect with Valerie Morris
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    38 m
  • Best Practices for Author Websites & Book Websites

    Best Practices for Author Websites & Book Websites
    Feb 13 2026

    In this episode, Peter Brissette, of DM Dude, joins the show for a deep dive into author websites, personal branding, and online presence. Geared toward authors, speakers, coaches, and thought leaders, this conversation explores why your website is not just a digital brochure, but the hub of your brand and business.

    What You’ll Learn:

    1. Peter Brissette’s two-decade journey in digital marketing and web design
    2. Cautionary tales about phishing scams and protecting your online identity
    3. How and when authors should start building their website
    4. Why your author site should be focused on YOU, your brand, and your expertise, not just your book
    5. Insights on building an email list early and why waiting until after launch is a big mistake
    6. Overcoming perfection paralysis
    7. The importance of branding, images, and professional assets for a standout site
    8. The business and marketing mindset every author needs to succeed online
    9. Domain name tips: what to do when your ideal name is taken

    Actionable Takeaways:

    1. Start your website as soon as you commit to writing a book or building a personal brand
    2. Invest in your online “hub.” Your site should tell your story, offer resources, collect emails, and connect you to your audience
    3. Don’t wait for perfection: launch and improve over time. Your website can always evolve!
    4. Build your audience and email list early; these are your true marketing power
    5. Add clear calls-to-action so your website actually works for you 24/7
    6. Don’t stress if your ideal domain is gone, get creative with initials or modifiers



    Resources & Links:

    1. Peter Brissette - dmdude.com


    Connect With Your Host:

    Find more creative marketing tips and personal brand strategies at Tintero Creative Content.

    https://tinteroauthorsolutions.com/

    Connect with Valerie on LinkedIn:

    https://www.linkedin.com/in/valerielmorris/



    Loved This Episode?

    Don’t forget to subscribe, leave a review, and share with an author or friend who wants to boost their online presence!



    Special thanks to Peter Brissette for sharing his expertise and actionable advice for authors and thought leaders.
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    45 m
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