Marathon, Not a Sprint: Inside Book Marketing with Andy Storch

In this episode of Bound for Bestseller,Valerie Morris sits down with author, speaker, and personal development expert Andy Storch. Known for his relentless book marketing strategies and his distinctive “Own Your…” book series, Andy Storch offers a behind-the-scenes look at how he writes, launches, and promotes his books, plus valuable insights into successful collaborations and building a personal brand. He also shares insider experience on co-authoring a book and the process around that!

What You’ll Hear in This Episode:

1. Marketing Mindset for Authors: Andy Storch shares why consistent visibility is crucial for book marketing, debunking the myth that “you’re talking about your book too much.”
2. Journey to Authorship: Andy Storch walks through his career evolution, from consulting and training to entrepreneurship and podcasting, explaining how his first book “Own Your Career, Own Your Life” was inspired and written, and why building a business around a book was always part of his plan.
3. Co-Authoring and Group Projects: Hear what it’s really like to write a book with a partner. Andy Storch discusses his collaboration with Mike Kim on “Own Your Brand, Own Your Career,” the highs and challenges of group projects, and why communication and clearly defined roles are essential for success.
4. Leveraging Strengths and Knowing Limitations: Both Valerie and Andy Storch share personal experiences about how understanding your work style (dreamer vs. executor) or hiring the right support can make or break creative partnerships and book projects.
5. Book Launch Strategies That Work: Dig into Andy Storch’s playbook for successful launches, including building an early reader team, recruiting influential endorsers, and following up persistently for Amazon reviews (for both yourself and for others - hello, karma bank!).
6. The Value of Reciprocation in the Author and Business Community: Find out why leaving reviews and supporting other authors is both good karma and solid strategy.

Connect with Andy: :

1. Books: “Own Your Career, Own Your Life” and “Own Your Brand, Own Your Career” (both available on Amazon).
2. LinkedIn: Daily posts and updates from
3. Andy Storch
4. .
5. Podcasts: The Andy Storch Show (with daily stories and lessons) and Talent Development Hot Seat.
6. Website: andystorch.com

Connect with Valerie Morris