Episodios

  • 187: The Event Strategy That Makes This Pet Cafe the “Starbucks for Dogs”

    187: The Event Strategy That Makes This Pet Cafe the “Starbucks for Dogs”
    Jun 8 2025
    What happens when a seasoned pet sitter loses her business during COVID but refuses to give up on her passion for pets? Meet Patty Dill, who pivoted from 18 years of pet sitting to building Doggie Sweets - a pet café, food truck empire, and event powerhouse that's become the "Starbucks for dogs" in New Jersey! In this episode, Patty shares her incredible journey from losing everything in March 2020 to creating multiple revenue streams and hosting events that sell out WEEKS in advance. In this episode, you'll discover: 💡 The power of working with event promoters 💡 Event strategies that sell out - from simple Santa photos to elaborate breakfast experiences with 300+ dogs 💡 Planning 12 months ahead - why advance planning is CRUCIAL 💡 Collaboration over competition - building partnerships with restaurants, rescues, and other pet businesses Whether you're looking to add events to your revenue mix or dreaming of expanding beyond your current services, Patty’s story proves that with creativity and determination, you can build something even bigger than what you lost! Transcript⁠ ⁠Show Notes⁠ Join Us Online ⁠⁠Find us on Facebook⁠⁠ ⁠⁠Join our Free Pet Industry Facebook Group⁠⁠ ⁠⁠Follow us on Instagram⁠⁠ ⁠⁠Read our Blog
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    26 m
  • 186: Pet Boss Unhinged: Wild Stories from the Pet Business Trenches

    186: Pet Boss Unhinged: Wild Stories from the Pet Business Trenches
    Jun 1 2025
    Ever think your pet business experiences are totally unhinged? Think again! 😂😅 In this episode, Candace alongside Amanda from the Pet Boss Nation team dive headfirst into the wildest, most outrageous stories from pet business owners across the country. We received DOZENS of story submissions from our amazing Pet Boss Nation community, and honestly? They're so good we couldn't keep them to ourselves. Plus, one lucky story contributor is walking away with a Pet Boss prize pack! In this episode, you'll hear wild stories about: 🐕 Emergency rescues and midnight drives across state lines 🐕 Customer requests that will leave you speechless (seriously, we can't make this stuff up!) 🐕 Business disasters that somehow turned into wins 🐕 The power of community when everything goes sideways Whether you're dealing with customers who think you control USPS delivery times or explaining why you can't give a Havanese a perm, this episode will remind you that these moments aren't problems - they're proof you're making a real difference in animals' lives. So grab your favorite beverage, hit play, and get ready to feel SO much better about your worst day ever! Transcript Show Notes Join Us Online ⁠Find us on Facebook⁠ ⁠Join our Free Pet Industry Facebook Group⁠ ⁠Follow us on Instagram⁠ ⁠Read our Blog
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    33 m
  • 185: From Concept to Creation: Dante & Dory's Brand Journey [Behind Closed Doors Series]

    185: From Concept to Creation: Dante & Dory's Brand Journey [Behind Closed Doors Series]
    May 25 2025
    Ready to peek behind the curtain of some serious brand magic? 🎨✨ This episode of our Behind Closed Doors series takes you deep into the psychology and strategy behind creating the Dante & Dory's Pet Emporium brand – and trust us, it's SO much more than just picking pretty colors! I'm joined by the incredible J. Nichole Smith, the brand architect behind iconic pet industry names like Dog Is Good, P.L.A.Y., and many more! With nearly 20 years building feel-good brands, Nic is an expert in the art of joy and the psychology of color – and she just worked her magic on the new pet store and pet care center! In this episode, you'll discover: 💡 The power of psychological consistency – why certain spaces make you want to stay forever (and it's not an accident!) 💡 Color psychology in action – how the right color palette can literally influence customer behavior and buying decisions 💡 The archetype method – discovering Dante & Dory's personality blend of Jester, Explorer, and Innocent (and what that means for the customer experience) 💡 Holding creative tension – how to be both premium AND approachable, modern AND vintage Whether you're just starting out, planning to expand, or ready to elevate your existing brand, this episode will completely change how you think about the visual elements of your business. Because here's the thing – you have about 10 seconds online and 90 seconds in person to make that killer first impression, and your brand is doing ALL the talking before you even say a word! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    40 m
  • 184: 30 Money-Making Ideas in 30 Minutes to Supercharge Your Pet Business Profits

    184: 30 Money-Making Ideas in 30 Minutes to Supercharge Your Pet Business Profits
    May 18 2025
    We're almost halfway through 2025... how are your sales looking? 👀 In this episode, Candace delivers 30 powerful money-making ideas in just 30 minutes – the perfect shot of inspiration for any pet business feeling a mid-year slump! Whether you're experiencing decision fatigue, feeling sales stagnation, or just need fresh ideas to supercharge your profits, this rapid-fire session is packed with actionable strategies you can implement NOW. In this profit-packed episode, you’ll learn: 💼 Seasonal product bundles, clearance strategies, and loyalty program ideas to help retailers move more inventory ✂️ Premium service upgrades that groomers can use to boost ticket value 🚶‍♀️ Enrichment add-ons for pet sitters, dog walkers and trainers seeking recurring revenue 🏢 Membership models and rental opportunities that help daycare and boarding facilities maximize their space And so much more! Grab your notebook - this episode is one you'll want to revisit again and again as you work to boost your pet business profits throughout 2025 and beyond! Transcript Show Notes Join Us Online Find us on Facebook⁠ ⁠Join our Free Pet Industry Facebook Group⁠ ⁠Follow us on Instagram⁠ ⁠Read our Blog
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    34 m
  • 183: Brand Brilliance: How a Small-Town Pet Boutique Created Marketing Magic

    183: Brand Brilliance: How a Small-Town Pet Boutique Created Marketing Magic
    May 11 2025
    Want your pet business to stand out from the big box stores? 🏆 In this episode, Candace welcomes Kristen Hawkins, owner of "Pup" (a super neat dog boutique) in Carl Junction, Missouri - and a Pet Boss Nation University scholarship recipient who's crushing it with her “snarky and silly” branding! In this branding masterclass, you'll discover: 🏠 How intentional branding helped Kristen hit her ENTIRE day's sales goal in just one hour during her Fifth Saturday promotion 🎨 The specific color palette and design strategy that makes customers instantly recognize Pup's marketing (even when scrolling quickly) 🎭 The story behind "Ted" (Kristen's husband's alter-ego) who's become a social media sensation that customers look forward to seeing 📱 Exactly how to use Canva's brand kit to maintain consistency without design skills or expensive software The episode shares how authentic branding that reflects your genuine personality can create deep community connections. As Kristen says: "Find what lights you up and run, don't walk, toward it!" Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    28 m
  • 182: Tariff Impact: What Every Pet Business Owner Needs to Know NOW

    182: Tariff Impact: What Every Pet Business Owner Needs to Know NOW
    May 4 2025
    The tariff situation is changing rapidly, and it's already affecting your pet business - whether you realize it or not! 📊 In this episode, Candace breaks her silence on this complex topic to give you the straight facts about what's happening with tariffs, how they impact the pet industry specifically, and most importantly - what YOU can do about it right now. You'll learn: 💼 What tariffs actually are and who REALLY pays them (hint: it's not other countries!) 💼 The current status of tariffs 💼 How pet foods, accessories, toys, and even veterinary supplies are being affected 💼 Why your supply chain is already being disrupted (40% emptier shipping containers!) 💼 Practical strategies to handle customer objections about rising prices 💼 How to communicate effectively with both customers and employees about price changes Don't miss the powerful real-world example showing how a small business owner's $40,000 budget potentially becomes a $145,800 invoice when hit with these tariffs. This episode provides the clarity and action steps you need in these uncertain economic times. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    38 m
  • 181: Building a Team That Actually CARES About Your Business [Behind Closed Doors Series]

    181: Building a Team That Actually CARES About Your Business [Behind Closed Doors Series]
    Apr 27 2025
    Tired of having to micromanage or do it all yourself because your team "just doesn't get it"? 🙄 In this special "Behind Closed Doors" episode about Dante & Dory's, Candace pulls back the curtain on what it REALLY takes to build a team that's as excited about your business as you are! In this revealing episode, you'll learn: 👥 Why team development starts BEFORE your business even opens its doors 👥 The complete employee lifecycle and where most businesses drop the ball 👥 How proper training can increase employee sales effectiveness by 57% 👥 Why your employees are 3x more trusted than you (the CEO) by customers 👥 Behind-the-scenes updates on Dante and Dory's progress including branding, floor plans, and new roof! Plus, exciting news about an upcoming Manager's Retreat in Galesburg this July! If you want your managers to become true leaders in your business, this is your opportunity to send them for specialized training at Dante and Dory's and so much more! Whether you're hiring your first employee or struggling with a disengaged team, this episode delivers the blueprint for transforming your staff into your greatest business asset! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    33 m
  • 180: Yes, Good Employees DO Exist: How to Find Them for Your Pet Business

    180: Yes, Good Employees DO Exist: How to Find Them for Your Pet Business
    Apr 20 2025
    "Where ARE all the good employees?!" 🧐 If you've ever asked yourself this question (especially lately), this episode of the Pet Boss Podcast is exactly what you need! Candace welcomes Joe Latona of Walker Scout, a specialized recruiter who focuses exclusively on the pet industry. After 11 years of experience in the pet care world (where he grew a team from 5 to 45 employees🙌🏻), Joe has cracked the code on finding amazing talent in today's challenging labor market. The good news? Great employees ARE out there – you just need the right recruitment strategy to find them! In this episode, you'll discover: 💼 Why most pet businesses are sabotaging their own hiring efforts without realizing it 💼 The surprising reason your job posts aren't attracting quality candidates (hint: it's not what you think!) 💼 How to create a lightning-fast recruitment pipeline that beats competitors to the best talent 💼 Why your mobile application process could be costing you amazing employees 💼 The truth about wages in today's pet industry – you don't need to pay the most, but you can't pay the least 💼 Creative strategies for addressing the groomer and trainer shortage challenge Whether you're fully staffed or desperately hiring, this episode provides actionable insights to transform your recruitment process and build the dream team your pet business deserves! Transcript Show Notes Join Us Online  Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    28 m
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