218: Before You Market Your Business, Build This in Your Pet Business

Are you trying to build momentum, growth, and sales without a solid foundation underneath you? If hiring feels scary or too expensive, if training lives in your head instead of being documented, if growth feels stressful instead of exciting - it's not because you're doing anything wrong. It's because your foundation is wobbly. In this episode, Candace breaks down the exact framework Pet Boss Nation is teaching clients in 2026 to build their team and systems FIRST - before running ads, doing marketing, or increasing customer volume. Because momentum needs something solid to stick to! She shares: ✍🏻 Why you need to build the foundation before you build the momentum ✍🏻 The 9-week Dream Team framework breakdown (one week at a time) ✍🏻 Why reactive hiring keeps you stuck (and how to hire with purpose instead) ✍🏻 The Train the Trainer in-person workshop at Dante and Dory's (February 25th!) This isn't about doing more. It's about building what lasts - systems that don't fall apart when you step away, teams that feel supported, and training that's repeatable. If you're trying to grow without this foundation, you're building on sand. And when the momentum hits, everything crumbles. Join Pet Boss University before January 20th to be part of the Dream Team cohort - a live 9-week program where you'll build this foundation alongside other pet business owners (and Candace, who's building it for Dante and Dory's at the same time)!