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Boost Your Boutique with Emily Benson

Boost Your Boutique with Emily Benson

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Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.All rights reserved Arte Diseño y Artes Decorativas Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How To Boost Boutique Summer Sales (Should You Run a Semi-Annual Sale?!)
    Jul 18 2025

    If you're wondering how to boost sales in summer for your boutique, or sales have been slow this summer in your boutique and you want a boost to get you through the rest of the summer before the fall season hits... this episode is for you! If you want to clear old boutique inventory that's still sitting around from spring and make the J months in your boutique the most profitable it can be, you need to have a strong boutique summer sale strategy! Should I run a semi-annual sale? Should I do some deep discounts? How can I make more sales when nobody seems to be shopping? This episode will answer these questions and more. Surviving summer as a boutique owner is possible. The slow months don't have to be a struggle - let's get you set up for profit!

    This episode is Part 1 in our 3 Part series: Summer to Fall Profit Strategy. Make sure to subscribe so you don't miss out on the next 2 episodes in the series!

    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com

    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #BoutiqueBusiness

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    13 m
  • Boutique Pricing: A Deep Dive on How To Price Clothing in Your Boutique (Step-By-Step Guide + Profit Formula)
    Jul 6 2025

    If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells and also leaves you profitable, then you need to learn a boutique pricing strategy that has profit in mind from the start. There are certain markups and margins in your boutique that you need to have in order to properly price inventory for your boutique.

    In this episode, you’ll learn:

    • The biggest mistake most of boutique owners make when pricing products, and how to avoid it
    • The difference between markup and margin—and how both impact your boutique’s profitability
    • Emily’s proven strategy to create a pricing structure based on your target customer and product assortment
    • How to choose sweet spot pricing for each product category in your boutique
    • The real cost of your inventory (spoiler: it’s more than just wholesale)
    • When to adjust prices vs. when to walk away from a product that won’t sell
    • How to build confidence around your pricing—so customers stop questioning it

    …and so much more!

    This episode is Part 3 of our 3 Part Series on How to Build a Profitable Product Assortment for Your Boutique!

    Watch Part 1 here: https://youtu.be/2G_t5DwQxxc

    Watch Part 2 here: https://youtu.be/RtPy2Vw9XhI

    Have questions or looking for more personalized support? Send us an email at hello@boutiquetrainingacademy.com

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com


    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #BoutiqueBusiness

    Mentioned in this episode:

    Transform Your Boutique's Profitability with Our Fall Planning Training

    Are you

    Más Menos
    23 m
  • Smart Inventory Management for Boutique Success: Boost Sales and Maximize Cash Flow
    Jun 30 2025

    Inventory management can make or break the success for your boutique! If your racks are full of inventory, but your bank account feels empty, it's time to rethink your inventory management strategy. In this video, you'll learn how to plan your boutique inventory to turn inventory faster, sell through inventory within 4-6 weeks, and increase cash flow in your boutique. Whether you’re a new boutique owner or scaling your online or brick-and-mortar store, this video will help you plan your inventory better, sell faster, and make more profit in your boutique business.

    In this video, you’ll learn:

    • Why inventory is not the same as profit — and how that mindset shift changes everything
    • How to evaluate your current inventory for cash flow leaks
    • The difference between buying deep vs. buying wide (and which is better for your boutique)
    • What to do with old or unsold inventory that’s just sitting on your shelves
    • How to plan your product assortment for steady, predictable sales
    • Real strategies I’m using with boutique clients to keep cash flowing year-round
    • Common mistakes boutique owners make when buying inventory — and how to avoid them
    • Simple shifts that lead to smarter buying decisions and stronger profit margins

    … and so much more!

    This video is PART 2 of our 3 Part Series on: How to Build a Profitable Product Assortment For Your Boutique or Clothing Brand. Click here for part 1: https://youtu.be/2G_t5DwQxxc


    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com


    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #boutiquebusiness

    Mentioned in this episode:

    Transform Your Boutique's Profitability with Our Fall Planning Training

    Are you ready to revolutionize your boutique's buying strategy? Join Emily as she shares her proven method to create a buying plan that guarantees increased sales and profits. In this 90-minute training, you'll learn how to accurately predict your monthly sales by category and reverse engineer your buying strategy to hit your goals. Say goodbye to guesswork and hello to a profitable future! Don't miss out on this opportunity to end the year profitably. Visit http://www.boutiquetrainingacademy.com/fallplan to get started today! #BoutiqueSuccess #BuyingPlan #ProfitBoost

    Fall Planning Training

    Más Menos
    16 m
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I love that this podcast is very uplifting to boutique business owners! The topics are spot on to what’s currently going on in the boutique industry.

Always sharing valuable information!

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