What does it really take to bring more cars through the door, win trust in your community, and future-proof your shop’s marketing?

In this special solo episode of Body Bangin’, I’m breaking down the 3 most common questions I get about marketing in the collision repair industry, straight, simple, and actionable.

Here’s what you’ll learn:

- Why SEO (and now AEO—Answer Engine Optimization) is the key to showing up on Google and AI search tools

- How to stop wasting dollars on scattershot community sponsorships and build presence that actually drives work

- The overlooked “marketing move” hiding right in front of your shop: curb appeal and customer confidence

I’ve been in your shoes as a shop owner, and now I work with shops every day to grow smarter and faster. This isn’t theory. These are real strategies you can start using today.

👉 Whether you’re just getting started or looking to refine your shop’s approach, this episode gives you a clear roadmap for marketing that works.

🔔 Don’t miss an episode—subscribe now for more real talk on marketing and leadership that helps your shop grow.

👇 RESOURCES & LINKS:

📧 Work with me: collisioncentermarketing.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

What does it really take to repair cars the right way, protect your shop from liability, and actually get paid for the work you do?

In this power-packed episode of Body Bangin’, I sat down with Alex Stapleton (North American Sales & Marketing Director at Spanesi) to dig into the real ROI of pre-measuring—and why it’s the missing link in too many shops’ processes.

We pulled back the curtain on the truths (and myths) around pre-measuring, blueprinting, and how measurement can transform both shop profitability and customer trust.

What you’ll learn in this episode:

⚡ Why skipping pre-measurement is costing shops more than they realize
⚡ How to turn measuring into a billable, documented operation (and add hours to every RO)
⚡ The fastest way to make pre-measurement part of your SOPs without slowing production
⚡ How to use measuring as a marketing tool to show customers you repair cars the right way
⚡ Why training, consistency, and leadership—not just buying equipment—separate successful shops from the rest

If you’ve ever wondered whether pre-measurement is “worth the time,” or how to make it a profit driver instead of a headache, this conversation is your playbook.

🎤 Don’t miss this episode with one of the industry’s straightest shooters—Alex Stapleton of Spanesi.

🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.

📧 Connect with Alex Stapleton:
LinkedIn: https://www.linkedin.com/in/alex-stapleton-/
Facebook: https://www.facebook.com/alex.stapleton.5

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

What does it really take to build trust, lead with integrity, and shape the future of the collision industry?

In this power-packed episode of Body Bangin’, I sat down with three leaders who aren’t afraid to get real about certifications, training, and what shops need to do right now to thrive:

👉 Steve Fishe – Owner of Plan B Auto Body & President of TCRA
👉 Jerry Dalton – Owner of Dalton Collision & Board Member of TCRA
👉 Brent Henkle – Training Manager at Elite Body Shop Solutions & Secretary of TCRA

We pulled back the curtain on the truths (and myths) around shop certifications, dealer sponsorships, and the actual ROI of being “certified.”
What you’ll learn in this episode:

⚡ Why most owners misunderstand the value of certifications
⚡ How shops can use certifications as a marketing tool instead of a liability
⚡ The hidden costs shops never calculate before chasing that badge
⚡ What consumers think “certified” means vs. the reality in the industry
⚡ How training, accountability, and leadership separate the shops that say they’re certified from the shops that actually live it

If you’ve ever wondered whether certifications are worth it—or how to leverage them to actually grow your business—this conversation is your playbook.

🎤 Don’t miss the chance to connect with these pros live at the Music City Collision Conference in Nashville, TN — September 26–27, 2025.

👉 Register here: https://mytcra.com/music-city-collision-conference/

🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.

👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

📧 Connect with our guests:
Steve Fishe – steve@planbautobody.com | https://www.linkedin.com/in/planbautobody/

Jerry Dalton – jerry@daltoncollision.com | https://www.linkedin.com/in/jerry-dalton-91ab521b/

Brent Henkle – brent.henkle@elitebodyshopsolutions.com |https://www.linkedin.com/in/brent-henkle-b5916213/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134