In this episode of Blue Collar Broughs, we welcome Mckena Peregrino Harless, founder of True North Strategies, for our first-ever virtual interview! Mckena shares her journey from growing up in the trades to becoming a marketing expert for home service businesses. She dives into the power of guerrilla marketing, the importance of culture and mindset in business growth, and how small, consistent actions can transform your marketing strategy. We also discuss the real challenges home service owners face—balancing marketing and operations, implementing yard sign strategies, and managing customer experience—while keeping stress low and profitability high. Mckena breaks down what actually works in home service marketing and why keeping it simple and consistent is the key to success. 🔥 Topics Covered: ✅ The power of guerrilla marketing for home service businesses ✅ How faith, family, and business intertwine in the trades ✅ The importance of having fun and being proud of where you work ✅ How to create an actionable marketing plan that actually works ✅ The crucial relationship between marketing and operations If you’re a home service business owner looking to elevate your brand, generate leads, and reduce stress, this episode is packed with insights you don’t want to miss! 📢 Let us know in the comments: What’s your favorite low-cost marketing strategy? 🔗 Connect with Mckena Peregrino Harless: 🌐 Website: https://www.picktruenorth.com/ Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com 💡 Subscribe for more home service business insights! #MarketingForTrades #HVACBusiness #HomeServices #GuerrillaMarketing

This episode dives into the importance of refining fundamental processes, from sales strategies to technician interactions, to drive efficiency and sustainable growth in the home service industry. The team discusses lessons learned, the power of simplicity, and how embracing change, accountability, and process consistency leads to long-term success.

Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough.

Produced by: Bryce McElhaney

Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com

The Broughs discuss PE and AI entering the trades in 2025 in a big way, and what it means for their business and yours. Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com

Stephen Swaim entered the trades at Yarbrough & Sons with a tape measure and a razor blade, and hit the ground running from there.

Thirteen years later, he's leading the service department at Yarbrough & Sons with a wealth of knowledge and experience. The Broughs talk shop with Stephen about what it takes to find success in the trades, learning to become manager material, and what technicians can do to get the most out of their careers.

Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com

The Broughs are joined by Quality Production Manager Keith Hill, who specializes in quality assurance for all Yarbrough & Sons HVAC installations, while also training both installers and service technicians. Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney. Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com

The Broughs reflect on Q1 of 2024 in this "hot take only" conversation about AC shipments slowing, big partnerships occurring, Gen Z taking up the trades and current results from Google Ads.

Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com

The Broughs reflect on their childhood years with their mother, Leisa Yarbrough. Leisa co-built Yarbrough & Sons Heating, Cooling & Plumbing with her husband Darren, from tackling traditional marketing in the Yellow pages, to turning away customers from home office at night while Darren was out working.

Join the Yarbrough Brothers as they share their journey of running a family business, discuss their love for the Home Service Industry, and dive deep into what motivated them to start a podcast amidst the noise. Discover their unique perspective on working closely as siblings in a family business and learn how they're trying to bring value to the Home Service Industry. Listen in as they share their experiences, insights, and the wisdom that's been poured into them, all with the aim to inspire and help other companies within the trade space.

Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com

The Broughs discuss how to become the ultimate HVAC sales machine (inspired by "The Ultimate Sales Machine" by Chet and Amanda Holmes) — highlighting that there's no one way to attain success in the trades.

Join the Yarbrough Brothers as they share their journey of running a family business, discuss their love for the Home Service Industry, and dive deep into what motivated them to start a podcast amidst the noise. Discover their unique perspective on working closely as siblings in a family business and learn how they're trying to bring value to the Home Service Industry. Listen in as they share their experiences, insights, and the wisdom that's been poured into them, all with the aim to inspire and help other companies within the trade space.

Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com