In this episode of Blue Collar Broughs, we welcome Mckena Peregrino Harless, founder of True North Strategies, for our first-ever virtual interview! Mckena shares her journey from growing up in the trades to becoming a marketing expert for home service businesses. She dives into the power of guerrilla marketing, the importance of culture and mindset in business growth, and how small, consistent actions can transform your marketing strategy. We also discuss the real challenges home service owners face—balancing marketing and operations, implementing yard sign strategies, and managing customer experience—while keeping stress low and profitability high. Mckena breaks down what actually works in home service marketing and why keeping it simple and consistent is the key to success. 🔥 Topics Covered: ✅ The power of guerrilla marketing for home service businesses ✅ How faith, family, and business intertwine in the trades ✅ The importance of having fun and being proud of where you work ✅ How to create an actionable marketing plan that actually works ✅ The crucial relationship between marketing and operations If you’re a home service business owner looking to elevate your brand, generate leads, and reduce stress, this episode is packed with insights you don’t want to miss! 📢 Let us know in the comments: What’s your favorite low-cost marketing strategy? 🔗 Connect with Mckena Peregrino Harless: 🌐 Website: https://www.picktruenorth.com/ Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com 💡 Subscribe for more home service business insights! #MarketingForTrades #HVACBusiness #HomeServices #GuerrillaMarketing

This episode dives into the importance of refining fundamental processes, from sales strategies to technician interactions, to drive efficiency and sustainable growth in the home service industry. The team discusses lessons learned, the power of simplicity, and how embracing change, accountability, and process consistency leads to long-term success.

Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough.

Produced by: Bryce McElhaney

Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com

The Broughs discuss PE and AI entering the trades in 2025 in a big way, and what it means for their business and yours. Hosted by: Tucker Yarbrough, Kolby Yarbrough, and Will Yarbrough. Produced by: Bryce McElhaney Yarbrough & Sons Heating, Cooling & Plumbing: https://yarbroughandsons.com