Summary

In this conversation, Asaf Nadler, co-founder of Addressable, discusses his journey from military service in the IDF to entrepreneurship in the Web3 marketing space. He highlights the unique challenges of marketing in a blockchain environment, particularly the issue of user anonymity and the need for effective user acquisition strategies. Addressable's innovative approach, including the introduction of the 'cost per wallet' metric, aims to empower marketers by providing actionable insights into user engagement and conversion. Asaf emphasizes the importance of quantifying marketing efforts to secure resources and support within organizations, especially during challenging market conditions. In this conversation, Asaf Nadler discusses the challenges and strategies of marketing in the Web3 space, focusing on user acquisition, the importance of data-driven marketing, and the role of Addressable in helping marketers effectively reach their target audiences. He highlights the complexities of finding Web3 gamers, the significance of understanding user acquisition costs, and the need for awareness and education in crypto marketing. The discussion also touches on the evolving landscape of marketing narratives and the importance of real user engagement over speculative trends.

Takeaways

Military service provided a strong network and diverse tech experience.

Entrepreneurs from the military often seek a higher purpose in their work.

Web3 marketing faces unique challenges due to user anonymity.

Addressable aims to solve user acquisition problems in the blockchain space.

The 'cost per wallet' metric helps assess the quality of traffic.

Marketers need to quantify their impact to secure resources.

Understanding user behavior is crucial for effective marketing strategies.

The blockchain offers transparency that can be leveraged for marketing insights.

Many projects are still in the awareness phase, complicating attribution.

Marketers must adapt to the evolving landscape of Web3 marketing. Marketers need to effectively communicate budget allocation for campaigns.

Understanding the target audience is crucial for successful marketing.

Web3 gaming presents unique challenges in user acquisition.

Addressable helps marketers build targeted campaigns using data.

Data-driven insights can alleviate marketer's shame about strategy.

Awareness of available marketing tools is lacking in the crypto space.

User acquisition costs need to be clearly defined and understood.

The bias towards organic growth can hinder effective marketing strategies.

Mindshare and narrative play a significant role in crypto marketing.

Addressable aims to connect real users with meaningful products.

Chapters

00:00 From Military Service to Entrepreneurship

08:47 Addressable's Unique Approach to User Acquisition

17:51 Understanding Cost Per Wallet Metric

23:00 Empowering Marketers in the Crypto Space

30:11 Case Study: Immutable and Web3 Gaming

40:56 Awareness and Education in Crypto Marketing

46:09 Mindshare and Narrative in Marketing

52:15 Addressable's Role in Real User Engagement

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Summary

In this conversation, Emanuele Franciani, founder of Dusk, shares his journey into the world of crypto and blockchain, detailing his background in avionics and how it influenced his approach to developing Dusk. He discusses the vision behind Dusk, focusing on the importance of privacy and compliance in blockchain technology, and how Dusk aims to create a financial market infrastructure that addresses these needs. Emanuele also highlights the unique transaction model of Dusk and the partnerships formed to navigate regulatory landscapes, emphasizing the importance of education in compliance. In this conversation, Emanuele discusses the advancements and regulatory compliance of Dusk Network, emphasizing its unique position in the blockchain space. He highlights the importance of building relationships with regulated entities and the challenges faced by other protocols. Emanuele also explains how the Dusk token can accrue value through its integration with financial market infrastructure and partnerships, paving the way for future growth and opportunities.


Takeaways

Emanuele's journey into crypto began with skepticism but evolved into a passion.
Dusk was founded to address privacy and compliance in blockchain.
The financial market infrastructure is crucial for trading and settlement processes.
Lessons from avionics taught Emanuele about consensus and reliability.
Dusk's unique transaction model enhances privacy and compliance.
Compliance in blockchain requires understanding specific regulations.
Partnerships with regulated entities are vital for Dusk's success.
Education is key when engaging with regulators and acquiring licenses.
Dusk aims to be a general-purpose, privacy-friendly layer one blockchain.
The future of Dusk includes further innovations and regulatory compliance. Dusk has received regulatory clearance to operate a stock exchange.
Emanuele serves as both CEO of Dusk and CTO of MPEX.
Dusk aims to integrate financial market infrastructure on the blockchain.
Regulatory compliance is crucial for partnerships with financial institutions.
User retention is a challenge for crypto protocols due to market volatility.
Dusk's relationship with MPEX enhances its credibility and access to institutions.
The Dusk token will accrue value through transaction fees and network participation.
Dusk aims to decentralize financial market infrastructure for broader access.
Partnerships with regulated entities are key to Dusk's strategy.
Dusk is positioned to lead in the tokenization of real-world assets.


Chapters

00:00 Introduction to Emanuele Franciani and Dusk
06:02 The Birth of Dusk and Its Vision
11:50 Lessons from Avionics Applied to Blockchain
18:01 Privacy and Compliance in Dusk
23:48 Dusk's Unique Transaction Model
30:14 Future Prospects and Innovations for Dusk
35:50 The Importance of User Base and Institutional Relationships
51:32 Value Accrual of the Dusk Token and Future Prospects

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Summary

In this conversation, Harry Horsfall, co-founder and CEO of Flight3, shares his insights on the current state of the crypto market, the challenges and opportunities in African crypto markets, and the regulatory landscape affecting the industry. He discusses his journey into crypto, the importance of community building, and how Flight3 serves various crypto projects through marketing and support. The conversation highlights the contrast between market sentiment and regulatory progress, as well as the innovative Super Team model for developer engagement in the Solana ecosystem. In this conversation, Harry discusses the evolving landscape of Web3 marketing, emphasizing the importance of community engagement, the challenges of navigating various social media channels, and the significance of building strong ambassador programs. He highlights the need for a clear understanding of the Web3 funnel and product market fit, while sharing insights from successful case studies in the industry. The conversation concludes with advice on authenticity in marketing strategies.

Takeaways

The crypto market is currently experiencing irrational negativity despite positive growth.

Banking the unbanked presents significant opportunities in Africa.

Capital controls in African countries hinder financial freedom.

The SEC's loss against Ripple is a bullish sign for the industry.

Mainstream mentions of Bitcoin are at an all-time low despite its price increase.

Community building in crypto requires genuine engagement and reciprocity.

The Super Team model is effective for fostering developer communities in Solana.

Agencies can provide valuable expertise, but in-house teams are essential for success.

The regulatory landscape is evolving positively for crypto in the US.

Understanding local markets is crucial for successful crypto projects. Engaging communities is crucial in Web3 marketing.

Different channels require tailored content strategies.

Building ambassador programs takes time and effort.

Understanding the Web3 funnel is complex but essential.

Product market fit is about solving real problems.

Successful projects often come with an MVP or prototype.

Sports sponsorships can effectively reach crypto-curious audiences.

Authenticity in marketing is key to success.

Re-engagement strategies are vital for retaining users.

Community feedback is essential for product development.

Chapters

00:00 Introduction to Harry Horsfall and Flight3

01:00 Harry's Journey into Crypto and Market Insights

05:31 Challenges and Opportunities in African Crypto Markets

09:59 Regulatory Landscape and Market Sentiment in Crypto

15:41 Overview of Flight3 and Its Services

19:38 Building Developer Communities: The Super Team Model

27:26 Engaging Communities in Web3

30:36 Navigating Marketing Channels

32:33 Building Strong Ambassador Programs

35:57 Understanding the Web3 Funnel

40:35 Defining Product Market Fit

43:17 Case Studies: Success Stories in Web3

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Summary

In this conversation, Jay Kurahashi-Sofue, CMO of Eco Protocol, shares his journey from the music industry to the world of crypto marketing. He discusses his experiences at Ogilvy, the challenges of scaling marketing teams in the crypto space, and the importance of emotional messaging in technical industries. Jay also highlights the brand strategy behind Avalanche and introduces Eco Protocol, emphasizing its role in the stablecoin market. In this conversation, Jay Kurahashi-Sofue discusses the integration of middleware in enhancing user experience, the evolution and challenges faced by stablecoins, and the strategic development of the Eco Protocol. He emphasizes the importance of digital marketing and community engagement in building a successful brand, while also addressing the critical need for robust infrastructure to support stablecoin adoption. The conversation concludes with insights on community building and developer engagement as essential components for the future of Eco.

Takeaways

— Jay's journey into crypto began with a music publication.

— He found passion in digital marketing through trial and error.

— At Ogilvy, he learned the importance of brand strategy.

— Emotional messaging is often overlooked in crypto marketing.

— Avalanche's brand strategy focused on transaction finality.

— Eco Protocol acts as middleware for stablecoin integration.

— The stablecoin market is vast with clear product market fit.

— Building a brand requires understanding the target audience.

— Marketing teams in crypto need to scale efficiently.

— Jay emphasizes the need for distinct strategies for each vertical.

— User experience is crucial for the adoption of blockchain applications.

— Middleware can simplify the integration process for developers.

— Stablecoins have evolved significantly since their inception.

— The Eco Protocol aims to streamline transactions on-chain.

— Building a strong brand strategy is essential for market success.

— Digital marketing strategies should focus on optimizing content for search engines.

— Community engagement is vital for attracting developers and users.

— Infrastructure must be prioritized to support stablecoin growth.

— Testing copy and messaging is important for effective communication.

— The Eco team is focused on creating a vibrant developer community.

Chapters

(00:00) Jay Kurahashi-Sofue's Journey into Crypto

(04:11) Scaling Marketing Teams in Crypto

(08:48) Lessons from Ogilvy: Messaging and Brand Strategy

(12:42) Emotional Messaging in Technical Industries

(16:18) Building the Avalanche Brand

(24:44) Introducing Eco Protocol and Its Market Positioning

(27:49) User Experience and Middleware Integration

(30:00) The Evolution and Challenges of Stablecoins

(33:06) Building the Eco Protocol and Brand Strategy

(39:34) Digital Marketing Strategy and Community Engagement

(46:57) The Importance of Infrastructure in Stablecoin Adoption

(52:20) Community Building and Developer Engagement

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Summary

In this conversation, Jim discusses his journey with Catalyst Systems, the challenges of interoperability in the crypto space, and the importance of customer development. He reflects on the ease of launching Layer 2 solutions, the need for differentiation, and the pivot towards focusing on alternative virtual machines (VMs) to better serve the market. Jim emphasizes the significance of understanding user needs and building products that cater to a broader audience rather than just the crypto enthusiasts. In this conversation, Jim discusses the evolution of Catalyst and its rebranding to focus on alt-VMs, the importance of storytelling in product development, and the personal journey of vulnerability as a founder. He shares insights on the acquisition of Catalyst by LiFi, the dynamics of customer segments in interoperability protocols, and the future directions for both Catalyst and LiFi.


Takeaways

Jim's journey with Catalyst Systems began with a focus on interoperability.
The ease of launching Layer 2 solutions has led to market noise.
Customer development is crucial for understanding user needs.
Building for the lay person can lead to significant market opportunities.
The pivot towards alternative VMs was driven by market research.
Interoperability is often perceived as a solved problem in EVM chains.
Differentiation in the crypto space is challenging due to similar offerings.
Jim emphasizes the importance of self-reflection in entrepreneurship.
The Karen and Darrell effect highlights the gap between enthusiasts and general users.
Understanding the broader market context is essential for product development. The rebranding of Catalyst was essential for market differentiation.
The journey to alt-VMs involved significant learning and adaptation.
Storytelling is a critical component in product marketing and growth.
Vulnerability as a founder can enhance personal and brand authenticity.
The acquisition by LiFi was a strategic move that leveraged Catalyst's strengths.
Understanding customer segments is vital for product success in interoperability.
The future of Catalyst involves innovative solutions for cross-chain connections.
Jim's mindset evolved from a purely intellectual founder to a more pragmatic one.
The importance of community in transitioning to a new brand.
The integration of Catalyst into LiFi aims to solve significant industry challenges.


Chapters

00:00 Introduction to Jim and LiFi Protocol
01:55 The Journey of Catalyst Systems
05:46 Differentiation in Interoperability
09:54 Market Insights on Layer 2 Launches
13:56 The Shift in Focus for Catalyst
18:08 Customer Development and Market Research
22:13 Building for the Lay Person
25:53 The Pivot to Alt VMs
32:30 Rebranding and Market Positioning
34:49 The Journey to Alt-VMs
39:00 The Importance of Storytelling in Product Development
43:40 Navigating Vulnerability as a Founder
44:10 The Acquisition of Catalyst by LiFi
50:15 Understanding Customer Segments in Interoperability
57:54 Future Directions for Catalyst and LiFi

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Summary

In this episode of Block by Block, Peter Abilla sits down with Erbil Karaman, co-founder of Huma Finance, to unpack PayFi, income-backed DeFi, and the broken state of cross-border payments. Erbil explains how PayFi uses blockchain and stablecoins to give merchants instant access to cash flows that today are trapped in legacy rails for days or even weeks. They dig into remittances, trillions of dollars locked in pre-funded bank accounts, and how Huma plugs DeFi liquidity into real-world payment flows. The conversation covers Huma’s partnerships, investor perspective, token design, privacy and compliance, and what it will take to scale PayFi into a global financial network.

Takeaways

— Huma Finance positions itself as the first PayFi network, focused on income-backed DeFi for real-world payments.

— PayFi uses blockchain and stablecoins to accelerate global payments and free up trapped liquidity.

— Traditional remittance rails leave trillions of dollars idle in pre-funded accounts and are slow and expensive.

— Huma’s model gives merchants and platforms near-instant access to their incoming cash flows.

— The team integrates with established partners for cross-border and last-mile payout coverage.

— Liquidity is sourced by borrowing from DeFi, then routed into real-world transaction flows.

— Building strong local and regional partnerships is core to solving last-mile delivery of funds.

— A diverse investor base signals confidence in Huma’s category and long-term vision.

— Token design is used to align incentives between liquidity providers, partners, and users.

— Privacy, KYC, and regulatory compliance are treated as first-class requirements, not afterthoughts.

Chapters

00:00:00 Introduction to Huma Finance and PayFi

00:04:32 Understanding PayFi and Its Use Cases

00:10:20 The Liquidity Challenge in Traditional Systems

00:14:52 The Shift from Traditional Banking to DeFi

00:20:41 Building Partnerships for Last-Mile Solutions

00:25:24 Navigating the Complexities of Huma Finance

00:28:25 Scaling Infrastructure and Predictability

00:29:02 Go-to-Market Strategy and Partnerships

00:32:16 Privacy in Blockchain Transactions

00:35:35 KYC and Compliance in Remittance

00:37:01 Revenue Models and Liquidity Management

00:44:23 Tokenomics and Community Engagement

00:51:00 Future Vision for Huma Finance

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In this conversation, Michael Heinrich discusses his journey into the crypto space and the founding of 0G (Zero Gravity), the first AI Layer 1 blockchain. He elaborates on the unique features of 0G, including its developer-friendly ecosystem, key infrastructure components, and the importance of community engagement. Michael also addresses challenges related to data availability and scalability, blockchain marketing with Peter Abilla, as well as strategies for growth and building a vibrant community around 0G. The conversation highlights the significance of verifiability in AI and concludes with insights on the recent Kaito campaign and its impact on brand awareness.

Takeaways

Michael Heinrich's journey into crypto began with his interest in Bitcoin during graduate school.

Zero G aims to be the first AI Layer 1 blockchain, designed specifically for on-chain AI applications.

The team behind Zero G has strong backgrounds in computer science and engineering.

Zero G offers a one-stop shop experience for developers transitioning from Web2 to Web3.

Community engagement is crucial for the success of Zero G, with a focus on mission alignment.

Data availability and scalability are key challenges that Zero G is addressing.
The Zero G ecosystem includes a service marketplace for various AI applications.

Michael emphasizes the importance of building unique experiences for users on Zero G.

The Kaito campaign was a significant success for Zero G, boosting community involvement.

Verifiability in AI is a major concern, and Zero G is exploring practical solutions.

Timeline

00:00 Introduction and Background
03:02 The Birth of 0G
05:53 Understanding AI Layer 1 and Zero G's Unique Position
14:17 Key Components of Zero G's Ecosystem
25:16 Growth Strategies and Mainnet Launch
27:02 Building on Zero G: Ecosystem and Support
29:58 Strategic Approaches to Application Development
32:42 Community Engagement and Growth Strategies
34:58 The Zero G Panda: A Fun Mascot Story
36:53 Community Building: From Curiosity to Engagement
39:08 Visionary Thinking: Trust and AI
41:09 Data Verifiability: Approaches and Challenges
43:47 The Kaito Campaign: Community Rallying and Growth
48:03 Future Goals: Leveraging the Kaito Leaderboard

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Summary

In this conversation, Mihir Kulkarni from Spectral Labs discusses his journey in the Web3 space, particularly his experiences at Coinbase and how they shaped his current role. He delves into the concept of AI agents in the crypto industry, emphasizing their utility and potential to enhance user experience. The discussion covers the development of Spectral Labs' products, including the collaborative nature of autonomous agents and the importance of trust in their operations. Kulkarni also explains the distinction between their products, Syntax for retail users and Lux for developers, and the collaborative ecosystem of AI agents. In this conversation, Mihir Kulkarni discusses the evolution of AI workflows, blockchain marketing with Peter Abilla, the importance of community engagement in crypto projects, and the need for self-awareness within the industry. He emphasizes the significance of user experience and the future of multi-agent technology, highlighting how these elements can drive innovation and accessibility in the crypto space.

Takeaways

— Mihir Kulkarni’s background in crypto began in 2017.

— His experience at Coinbase was pivotal for his current role.

— AI agents are designed to perform useful tasks in crypto.

— The complexity of crypto transactions can be simplified by AI.

— Spectral Labs focuses on creating user-friendly AI solutions.

— Trust in AI agents is crucial for user adoption.

— The future of agents includes ownership and profit-sharing models.

— Syntax is aimed at retail users, while Lux targets developers.

— Collaboration among AI agents can enhance decision-making.

— AI agents are not competitors but collaborators in the ecosystem. Negotiation in AI workflows can enhance collaboration.

— Community involvement is crucial for crypto project success.

— Self-awareness in the crypto industry can lead to growth.

— User experience should be prioritized in product design.

— Multi-agent technology will shape the future of crypto applications.

— Building for non-technical users is essential for adoption.

— The crypto industry often underestimates its potential audience.

— Bold decision-making is necessary for innovative product development.

— AI can assist in parallel processing of ideas for content creation.

— The future of crypto lies in simplifying user interactions.

Chapters

(00:00) Mihir Kulkarni’s Journey in Web3 and Coinbase

(03:03) Introduction to Spectral Labs and AI Agents

(06:11) The Utility of AI Agents in Crypto

(09:03) Spectral Labs Product Overview and Development

(12:01) Building Autonomous Agents and Community Collaboration

(15:06) The Future of Agent Ownership and Trust

(17:56) Syntax and Lux: Products for Retail and Developers

(20:49) Collaboration Among AI Agents

(23:49) The Role of Trust in AI Agent Operations

(30:44) Negotiation and Collaboration in AI Workflows

(34:34) Building Community in Crypto Projects

(39:04) Self-Awareness and Industry Growth

(43:41) The Future of User Experience in Crypto

(47:06) Innovations in Multi-Agent Technology

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