N-able Head Nerd Joe Ferla sits down with Stefanie Hammond, Head Sales & Marketing Nerd, to explore how MSPs can reposition, price, and bundle their services in the cloud era—without leaning on tech jargon. This episode is a sales masterclass for MSPs navigating the shifting SaaS and cybersecurity landscape.

In this episode…

In the first episode of N-able’s Cloud Podcast Series, Joe Ferla kicks things off by addressing a common challenge MSPs face—not with the tech itself, but with how to sell it. To explore this further, he brings in Stefanie Hammond, N-able's Head Sales and Marketing Nerd, to unpack how MSPs can rethink their sales strategies as cloud adoption and end-user awareness skyrocket.

Drawing from insights gathered at recent Empower events and real-world MSP conversations, Joe and Stefanie dive deep into how cloud migration is disrupting traditional pricing and bundling models. Stefanie emphasizes that MSPs should stop selling based on features or products and instead focus on outcomes—namely, productivity and peace of mind through cybersecurity.

From bundling strategies and per-user pricing to the evolving buyer psychology in a semi-educated tech market, this episode delivers tactical, experience-driven advice. Joe also underscores the importance of value-based selling, automation, executive business reviews, and adapting sales approaches in a rapidly changing industry.

Whether you're a veteran MSP or just beginning your cloud transition, this conversation is packed with actionable insights to help you differentiate in a crowded market.

Key Topics Covered

• The shift in MSP sales strategy from selling tech to selling outcomes
• Why cloud adoption is disrupting traditional pricing and packaging models
• The case for per-user pricing vs. per-device pricing
• How increased user awareness is changing the sales conversation
• Operational efficiency and automation as revenue multipliers
• Importance of Executive Business Reviews (EBRs) in client retention
• Risk acceptance and how to price for cloud-related security gaps
• Why value-based selling outperforms product-based selling
• Stefanie’s book club and continuous sales education for MSPs

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

In this episode of Beyond the Horizon, hosts Hilda Colon and Will Ledesma unpack the latest findings from the State of the SOC report. Drawing on decades of frontline cybersecurity experience, they explore the evolving threat landscape—from the unrelenting rise of ransomware to the growing complexity of cloud-based attacks. The conversation dives deep into the data: 500,000 alerts in just three months, 83,000 escalations, and a staggering 8-minute breakout time for some threats.

They also examine the human side of cybersecurity, and how emotional responses, fear-based tactics, and organizational inertia can undermine even the best defenses. The hosts share real-world war stories, including a recent “art of fear” attack that weaponized open-source intelligence to trigger panic without breaching a single system.

AI’s role in the SOC is front and center, with insights into how automation is accelerating detection, reducing analyst fatigue, and reshaping the balance between human judgment and machine speed. Whether you're a CISO, analyst, or just cyber-curious, this episode offers a sharp, honest look at what’s changing—and what’s coming next—in the world of security operations.

Key Talking Points

• Key findings from the 2025 State of the SOC report
• Ransomware remains dominant, with 2,684 cases in 3 months
• Cloud attacks now make up 44% of threats—up from 30% last year
• The rise of “fear-based” attacks using fake screenshots and OSINT
• AI’s role in accelerating detection and reducing analyst burnout
• The “Layer 8” problem: human resistance to disruption
• Hybrid environments and the risks of misaligned identity controls
• Zero trust: powerful in theory, difficult in practice
• SOC automation sweet spot: 70% AI, 30% human
• Real-world story: AI found 3 more IOCs in seconds vs. 60 minutes manually

Want the full picture?
The insights shared in this episode are just the beginning. Dive deeper into the data, trends, and expert analysis shaping the future of cybersecurity in the full 2025 State of the SOC Report. Whether you're leading a security team or just trying to stay ahead of the curve, this report is your essential guide to what’s happening inside today’s Security Operations Centers. Click here to download

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

After 15 years of development and delays, CMMC has transitioned from regulatory uncertainty to enforceable reality. This comprehensive compliance framework now carries the full weight of federal law, creating both significant challenges and substantial opportunities for organizations in the defense supply chain.

The numbers tell a compelling story: 80,000 companies need certification with only 337 qualified assessors available to handle the workload. Real assessments are underway, producing mixed results as companies navigate the rigorous requirements. While some organizations are discovering that compliance costs exceed their contract values, others are leveraging CMMC mastery to command premium rates and establish strong competitive positions.

In this episode of the Beyond The Horizon podcast, Lewis Pope and Mark Pardee provide essential insights into this transformation, examining real-world scenarios, the precision required in technical assessments, and why MSPs now shoulder responsibility for 50-60% of CMMC controls. Whether you're an MSP supporting defense contractors or a company directly involved in federal contracting, understanding this shift is crucial for strategic planning.

Key Areas Covered

• Understanding CMMC's Evolution
• Strategic Implications for Businesses and IT Service Providers
• Requirements and Implementation
• Making Strategic Decisions

Why This Episode Matters

This conversation provides critical insights for navigating one of the most significant regulatory changes in federal contracting. With implementation timelines accelerating, organizations need clear guidance on compliance requirements, strategic options, and business implications.

For MSPs, CMMC represents a fundamental shift in client relationships and service delivery models. Those who understand and adapt to these requirements early will be positioned to capture significant market opportunities. For defense contractors, compliance is becoming a competitive differentiator that affects contract eligibility and business viability.

The episode offers practical frameworks for decision-making, real-world examples of implementation challenges, and insights into the evolving compliance landscape that affects hundreds of thousands of organizations.

Download CMMC: A Guide to the What, When, Why, and How (https://www.n-able.com/resources/cmmc-a-guide-to-the-what-when-why-and-how) – a comprehensive resource for understanding CMMC requirements and building your compliance strategy. Whether you're just beginning to explore CMMC or refining your implementation approach, this guide provides the foundation for informed decision-making.

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com