In this episode of the Beyond the Sets and Reps podcast, Brandi Clark, also known as the @TheMessyHairMillionaire, dives deeply into the transformative journey of taking your wealth of knowledge and experience from the fitness industry and packaging it into a profitable online course. If you've ever felt overwhelmed by the prospect of creating an offering that showcases your expertise but lacked direction on how to get started, then you're in for a treat. Brandi lays out an actionable 14-day roadmap designed to turn your insights into a vibrant online course, complete with a strategy to attract paying clients.

Starting with the **Clarify Phase (Days 1-3)**, Brandi emphasizes the importance of honing in on your niche. She encourages listeners to identify a specific transformation they wish to facilitate. Whether it’s helping women over 40 lose weight or coaching new runners, clarity on your target demographic is essential. Brandi proceeds to detail how to decide on your delivery method—whether that’s through live coaching sessions or pre-recorded content—and underscores the value of naming your program strategically to allow for future evolution without the burden of constantly rebranding.

As Brandi transitions into phase two, the **Create Phase (Days 4-9)**, she provides a comprehensive guide on converting your outlines into tangible course content. With methods like brain dumping and structuring lesson plans, she encourages listeners to get their ideas onto paper so they can craft a solid curriculum. Using tools like Google Docs or Canva, she illustrates how easy it can be to create engaging lessons. Her enthusiasm is contagious as she shares pro tips, such as avoiding the use of your course name in presentations to maintain flexibility in your offerings.

The final segment, the **Convert Phase (Days 10-14)**, is arguably the most crucial. Here, Brandi empowers her listeners to leverage social media as a primary tool for marketing their new course. She emphasizes the need for consistent engagement and repetitive messaging—reminding listeners that talking about their programs frequently is key to generating interest and sales. With practical advice on how to navigate DMs and inquiries about the program, Brandi provides listeners with tangible steps to convert curiosity into commitment.

Throughout this episode, Brandi encourages a mindset of execution over perfection, emphasizing that even a small social media following can lead to significant sales when using effective money-making strategies detailed throughout. Her vibrant and relatable delivery ensures that listeners not only understand the importance of the steps she lays out but also feel motivated to take action. By the end of the episode, you’re left feeling empowered and educated—not only about the ‘how-tos’ of creating an online program, but also equipped with the confidence to turn your passion for fitness into a thriving business.

Join Brandi each week as she shares actionable strategies for building your fitness business, creating lasting client relationships, and achieving the financial freedom you desire. Don’t miss out on this exciting opportunity to go from idea to implementation in two weeks flat! Slide into your favorite pair of leggings, grab your notebook, and get ready to take those first steps towards launching your very own course!

0:22 Introduction to Your Online Course Journey

2:00 The Three Key Phases

5:48 Phase One: Clarify Your Offer

17:48 Phase Two: Create Your Content

22:39 Phase Three: Convert and Sell

27:11 Launching the New Membership

31:42 Closing Thoughts and Next Steps

POST TO PROFITS WAITLIST:

https://beyondthesetsandreps.com/ptp-waitlist

And when you're ready, here’s how I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:

https://beyondthesetsandreps.com/90-days

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course.

And when your ready, here’s how I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

If you find yourself sitting down to “work” on your business but you’re not sure what to do so you end up scrolling social media, Facebook and Instagram…then this episode is for you! Today Brandi will outline the 4 things you should be doing each and every day to start and grow your fitness business, personal training business or online training business.

*FREE TRAINING* HOW TO CREATE CONTENT THAT CAPTURES AND KEEPS THE ATTENTION OF YOUR IDEAL CLIENT https://www.standoutfitpro.com/how-to-create-content

And when your ready, here’s how I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways

90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Dive into the latest episode of "Beyond the Sets and Reps," where your spirited host, Brandi Clark, the Messy Hair Millionaire, takes you through the rewarding process of launching a profitable fitness business. Brandi, with her wealth of experience as a group fitness instructor, personal trainer, and entrepreneur, shares her expertise on how to effectively attract and enroll clients into your fitness programs. Whether you're just starting out or have an established business, this episode is packed with actionable insights to help you streamline and automate your client enrollment process. In this riveting episode, Brandi introduces what she fondly refers to as the "Promotional Stack," an essential framework she has perfected in her own business. This cycle of promotional activities is not only the backbone of Brandi's methodology but a repeatable system that can lead to substantial revenue growth for your fitness-based business. Brandi breaks down the key elements of successfully launching a program, outlining the five phases of the Promotional Stack. You’ll learn step-by-step how to master this cycle—from front-loading your content to effectively converting leads—all while keeping a finger on the pulse of your audience's engagement. What makes this episode even more compelling is Brandi's personal insights into the journey of hosting a successful launch. She not only discusses the various components of each phase but also provides practical advice on how to execute them flawlessly. You’ll hear about the importance of building engagement through front-loading tactics, the crucial step of an enticing lead magnet, and the meticulous promotion of your webinars or challenges. Brandi stresses that your audience must be continually reminded about the value you’re offering, emphasizing how repetition in your messaging can drive attendance and conversion rates. Brandi is also excited to announce the launch of her July Instant Profit Challenge, encouraging listeners to secure their spot for a week-long series designed to guide them through the promotional process with daily insights and actionable tasks. She promises that by the end of the challenge, participants will have a tangible list of potential clients eager to engage with their offerings. Alongside, she is providing a comprehensive webinar checklist, an invaluable resource for anyone looking to streamline their promotional efforts further. Throughout the podcast, Brandi shares success stories and the transformational impact that following her framework has had on her clients’ lives and businesses. She reflects on her own journey from struggling with debt to achieving financial freedom and traveling internationally, and she is passionate about helping others achieve similar transformations. Through engaging storytelling and relatable anecdotes, she inspires listeners not just to strive for success but to embrace the journey wholeheartedly. As the episode draws to a close, Brandi invites her audience to take the next step in their entrepreneurial journey. Whether seeking one-on-one coaching or joining her signature group program, the Six Figure Framework, Brandi emphasizes the power of taking decisive action. She reassures participants that with consistency and commitment, they can achieve their dreams and successfully navigate the ever-evolving landscape of fitness entrepreneurship. Join Brandi in this episode for a dynamic conversation filled with practical tips and the motivation you need to elevate your fitness business. Don't forget to follow the podcast for future episodes packed with expertise on client enrollment, marketing strategies, and building a thriving online presence in the fitness industry. Your journey to financial and professional freedom starts here!

Join The Instant Profit Challenge here 👉 https://www.standoutfitpro.com/instant-profit-challenge-2 Grab your Launch & Webinar Checklist here: 👉 https://beyondthesetsandreps.com/webinar-checklist

And when your ready, here’s how I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:

https://beyondthesetsandreps.com/90-days

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this jam-packed episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) breaks down the three C's of online fitness business growth: coaching, cohorts, and courses; and exactly where you should start depending on your stage of business.

Whether you're transitioning from in-person training to the online space or you're brand new to building a fitness brand, Brandi walks you through the strategic order to launch, grow, and scale, without getting stuck in analysis paralysis or undercharging for your expertise.

You'll learn:

• Why 1:1 coaching is the most powerful (and profitable) way to start

• When and how to graduate to cohorts or small groups

• What it takes to offer courses and why you shouldn't start there

• The messy truth about scaling, getting your reps in, and building your signature framework

Plus, Brandy drops a special invitation to join her favorite event of the year, the Instant Profit Challenge, where she’ll walk you step-by-step through launching your program and enrolling new clients in just 9 days.

https://beyondthesetsandreps.com/instant-profit-challenge

And when your ready, here’s how else I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:

https://beyondthesetsandreps.com/90-days

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this high-energy, no-fluff episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) walks you through her signature 4-step method to launch or reignite your fitness business in just 12 weeks—using only social media, your face, and your phone.

Originally built as a 90-day accelerator, this framework helped Brandy and her clients go from zero to cash-in-hand fast—without relying on complicated software or endless tech setup. Whether you're starting from scratch or stuck in the “I don’t know what to do next” phase, this episode lays out exactly what to focus on right now to build a profitable, sustainable business by September.

You’ll learn:

• Why niching by “age and stage” unlocks clarity and clients
• How to get visible online (without daily burnout)
• What goes into a simple, sellable signature offer
• How to start booking sales calls from your content—naturally and easily
• Why you only need 5 clients/month to hit a $60K year (and how to get them)

Scroll down to grab your content ideas, planner, and leave a review to help more coaches hear this message and let’s get to work!

And when your ready, here’s how I can help:

Daily MMA Planner:

https://standoutfitpro.com/mma-planner-purchase

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:

https://beyondthesetsandreps.com/90-days

MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this real-talk episode of Beyond the Sets and Reps, Brandi shares a behind-the-scenes, heart-to-heart message for every fit pro and coach grinding through their early years in business. If you're still working toward your first $100K year, this is the episode for you.

Brandi opens up about:

• Why the first $100K is the hardest money you’ll ever make
• How your systems, offers, messaging, and mindset will evolve
• What it means to “shoot first and aim later” in your business
• Why getting your reps in—with content, consults, and conversion events—is the only way forward
• The exact growth phases she went through to go from bootstrapped to multiple six figures

Whether you’re just starting out or stuck somewhere in the messy middle, Brandi’s here to remind you: this phase is supposed to be hard—but it doesn’t stay that way. The person you're becoming is building a business that will blow your own expectations out of the water.

And when your ready, here’s how I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:

https://beyondthesetsandreps.com/90-days

MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout