Episodios

  • Best of LinkedIn: Social Selling CW 27/ 28

    Best of LinkedIn: Social Selling CW 27/ 28
    Jul 16 2025
    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging with content intentionally, and showcasing personality traits. Others focus on practical sales techniques, such as effective cold calling systems, strategic questioning to overcome objections, and leveraging loss aversion in negotiations. The texts also explore digital marketing optimization, including improving LinkedIn profiles, using Google search hacks for efficiency, and understanding conversion lag in ad campaigns. Finally, advice is provided on content creation and management, from crafting engaging LinkedIn posts that build trust and generate leads to developing scalable content operations and utilizing video for building a personal brand. This podcast was created via Google NotebookLM.
    Más Menos
    17 m
  • Best of LinkedIn: Channel Marketing CW 27/28

    Best of LinkedIn: Channel Marketing CW 27/28
    Jul 14 2025
    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally, the sources examine specific developments within Microsoft's partner programmes, emphasising marketplace optimisation, extended contract terms, and the need for partners to effectively present their value. This podcast was created via Google NotebookLM.
    Más Menos
    17 m
  • Best of LinkedIn: Field Marketing CW 26/ 27

    Best of LinkedIn: Field Marketing CW 26/ 27
    Jul 11 2025
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-event follow-up and relationship-building for long-term success. Several contributions also address the crucial role of planning and strategic design, the need for localisation in global markets (especially China), and the evolving influence of technology, including AI, in enhancing event outcomes and measurement. The sources also touch on the significance of venue selection, sustainable practices, inclusive design, and the rising trend of micro-events for fostering deeper connections over large-scale gatherings. This podcast was created via Google Notebook LM.
    Más Menos
    13 m
  • Best of LinkedIn: The new SEO - how to get listed in ChatGPT & Co.

    Best of LinkedIn: The new SEO - how to get listed in ChatGPT & Co.
    Jul 10 2025
    We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of search engine optimisation (SEO) in an age increasingly dominated by Artificial Intelligence (AI). They highlight a significant shift from traditional SEO, focused on obtaining clicks through search results, to new paradigms like Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and Large Language Model Optimisation (LLMO). These new approaches prioritise being cited or recommended directly within AI-generated answers, influencing brand visibility and consumer decisions in a "zero-click" environment. The sources discuss strategies such as optimising content for AI digestibility, building authority through third-party mentions, and leveraging AI tools for tracking and improving performance, emphasising that while traditional SEO remains foundational, a broader, AI-centric strategy is now essential for online presence. This podcast was created via Google NotebookLM.
    Más Menos
    19 m
  • Best of LinkedIn: Go-to-Market CW 26/ 27

    Best of LinkedIn: Go-to-Market CW 26/ 27
    Jul 10 2025
    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively address various facets of Go-to-Market (GTM) strategies for businesses, particularly startups and B2B SaaS companies. A central theme is the critical role of data and AI in optimising GTM, moving beyond traditional methods to achieve precision targeting, efficiency, and real-time responsiveness. Several authors emphasise the importance of a well-defined strategy, including Ideal Customer Profile (ICP) and messaging, before implementing tools or campaigns, warning against the pitfalls of premature scaling or tool sprawl. The discussions also highlight the need for cross-functional alignment across sales, marketing, and customer success for unified revenue growth, with some advocating for a "Go-to-Human" approach that prioritises building trust and authentic relationships over purely automated outreach. Finally, the texts also touch upon the evolving role of GTM engineering and the necessity for continuous optimisation and feedback loops to adapt to changing market demands and buyer behaviour. This podcast was created via Google Notebook LM.
    Más Menos
    12 m
  • Best of LinkedIn: MarTech Insights CW 26/ 27

    Best of LinkedIn: MarTech Insights CW 26/ 27
    Jul 9 2025
    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of marketing technology (MarTech), emphasising the increasing role of Artificial Intelligence (AI) in enhancing efficiency and personalisation. Several sources discuss Customer Data Platforms (CDPs), highlighting their importance for unified data, real-time customer journeys, and the shift towards composable architectures. A significant theme is the optimisation and automation of CRM and sales operations, with various authors detailing strategies for lead generation, workflow streamlining, and the strategic implementation of no-code tools. Furthermore, the texts touch upon the challenges within MarTech, such as data quality issues, the need for clear operational logic, and the crucial balance between technological advancement and maintaining a human touch in marketing efforts. This podcast was created via Google NotebookLM.
    Más Menos
    15 m
  • Best of LinkedIn: Account-based Marketing CW 26/ 27

    Best of LinkedIn: Account-based Marketing CW 26/ 27
    Jul 7 2025
    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition discusses Account-Based Marketing (ABM), highlighting its evolution from a broad targeting approach to a highly personalised, human-centric strategy. Several authors emphasise the shift from focusing solely on "accounts" to understanding the individual people within those accounts, acknowledging that people, not companies, make purchasing decisions. The texts explore the crucial role of technology and AI in enabling scalable personalisation, automating tasks, and providing actionable insights into buyer intent and engagement. Furthermore, they underscore the importance of real-time adaptability, cross-functional alignment between sales and marketing, and strategic content creation tailored to different stages of the buyer journey and cultural contexts, all with the ultimate goal of driving measurable revenue outcomes. This podcast was created via Google NotebookLM.
    Más Menos
    14 m
  • Best of LinkedIn: B2B Ignite 2025

    Best of LinkedIn: B2B Ignite 2025
    Jul 4 2025
    We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a collection of LinkedIn posts reflecting on the B2B Marketing Ignite 2025 conference, held in London. These posts collectively highlight the pivotal shift in B2B marketing towards a more commercial, revenue-driven focus, moving beyond traditional metrics like MQLs. A significant theme is the transformative, yet complex, role of Artificial Intelligence (AI), with discussions on its impact on efficiency, creativity, and job roles. Attendees also emphasised the growing importance of trust, authenticity, and human connection in building client relationships, alongside the need for marketers to adapt their skills to become strategic leaders who understand business finances and navigate uncertainty. This podcast was created via Google NotebookLM.
    Más Menos
    13 m