Best of LinkedIn: Strategic B2B Marketing Podcast Por Thomas Allgeyer Frenus GmbH arte de portada

Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

De: Thomas Allgeyer Frenus GmbH
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🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.Frenus GmbH Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Best of LinkedIn: Social Selling CW 27/ 28

    Best of LinkedIn: Social Selling CW 27/ 28
    Jul 16 2025
    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging with content intentionally, and showcasing personality traits. Others focus on practical sales techniques, such as effective cold calling systems, strategic questioning to overcome objections, and leveraging loss aversion in negotiations. The texts also explore digital marketing optimization, including improving LinkedIn profiles, using Google search hacks for efficiency, and understanding conversion lag in ad campaigns. Finally, advice is provided on content creation and management, from crafting engaging LinkedIn posts that build trust and generate leads to developing scalable content operations and utilizing video for building a personal brand. This podcast was created via Google NotebookLM.
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    17 m
  • Best of LinkedIn: Channel Marketing CW 27/28

    Best of LinkedIn: Channel Marketing CW 27/28
    Jul 14 2025
    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally, the sources examine specific developments within Microsoft's partner programmes, emphasising marketplace optimisation, extended contract terms, and the need for partners to effectively present their value. This podcast was created via Google NotebookLM.
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    17 m
  • Best of LinkedIn: Field Marketing CW 26/ 27

    Best of LinkedIn: Field Marketing CW 26/ 27
    Jul 11 2025
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-event follow-up and relationship-building for long-term success. Several contributions also address the crucial role of planning and strategic design, the need for localisation in global markets (especially China), and the evolving influence of technology, including AI, in enhancing event outcomes and measurement. The sources also touch on the significance of venue selection, sustainable practices, inclusive design, and the rising trend of micro-events for fostering deeper connections over large-scale gatherings. This podcast was created via Google Notebook LM.
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    13 m
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