Best Story Wins Por arte de portada

Best Story Wins

De: Column Five
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  • Resumen

  • Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.

    Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

    Welcome to Best Story Wins!
    Column Five
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Episodios
  • Ep. 30 Jason Miller of Tyk

    Ep. 30 Jason Miller of Tyk
    Jun 13 2024
    B2B marketing is always changing, and today we're seeing brand make a major comeback.
    In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.

    We also discuss:
    • The relevance of risk-taking in marketing for groundbreaking impact
    • Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
    • How to future-proof companies by focusing on customer value rather than solely serving sales
    • The importance of balancing long-term planning with agile marketing adaptations
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    50 m
  • Ep. 29 Francisco Cornejo of StoryBook

    Ep. 29 Francisco Cornejo of StoryBook
    May 30 2024
    Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.

    In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.

    We also discuss:
    • How identifying pain points in day-to-day situations can lead to disruptive business ideas
    • StoryBook’s insights into creating a delightful customer experience that retains users in the long term
    • Francisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team
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    41 m
  • Ep. 28 Erik Martin of Midjourney

    Ep. 28 Erik Martin of Midjourney
    May 16 2024
    As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?

    This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..

    We also discuss:
    • Erik’s extensive experience in building communities from Reddit to Midjourney
    • Insights into how Midjourney operates to produce AI-generated images in a co-creative environment
    • How community stories contribute to consolidating a brand's identity
    • Why transparency and direct engagement with the community are crucial for growth and feedback
    • The importance of understanding the process of community building at the smaller, human scale
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    57 m
Liderazgo Marketing Exito Profesional Economía
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