In this episode, Jim welcomes Ben Jones, CEO of Titan Marketer, a YouTube advertising specialist based in Perth, Australia.

Ben shares insights into his company's focus on YouTube ads, the shift from consulting to a done-for-you agency, and his global recognition in the industry.

They talk about the effectiveness of different advertising platforms, and cast a critical eye on Performance Max campaigns and the advantages of YouTube ads for lead generation.

They cover targeting strategies, creative content processes, and the impact of AI on advertisers.

They talk about the evolving landscape of in-person events in a post-COVID world and the nuances of successful YouTube ad campaigns generally.

This episode is packed with actionable advice for anyone looking to harness the potential of YouTube advertising.

• Semrush

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